Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. Some 70% of people agree they expect conversational experiences from brands. To provide the best customer experience possible, invest in conversational marketing. What is conversational marketing?

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Conversation Strategy Social Media Marketing 101

Razor Social

SEPTEMBER 6, 2017

While I was at the Social Media Camp in Canada I had a chat with Steve Dotto about his webinars. He said that he could predict the revenue from his webinars based on the number of email subscribers. Here are 7 mistakes to avoid making if you want to increase your email marketing conversion rate. Right hand panel of blog – 1.7%.

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Conversation Marketing Campaign Analytics 111

Convince & Convert

MAY 12, 2016

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. For attracting your webinar audience, I covered how to: Choose a relevant topic.

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Tips Survey Hosting Metrics 60

Sprout Social

MARCH 12, 2024

million conversations about the presidential election which garnered almost 45 million engagements and more than 103 billion impressions. Of these conversations, less than half were positive. Even the political message of the campaign—“get out and vote”—strikes a much less political tone than brand activations in 2020.

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Social Media Marketing Sentiment Influencer 114

Convince & Convert

JUNE 20, 2017

That being said, it seems like every brand on the market is pulling out the stops to invest in video content as a prime vehicle for conversions. At the end of the day, conversions occur when you put the right content in front of the right eyes. For the sake of conversions, it’s good practice to get straight to the point.

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Conversation Video Content How To 103

Keyhole.co

APRIL 2, 2024

In this case, you might consider tracking engagement metrics, brand sentiment, and conversions. This will help us obtain more free trial users. ” “ To generate more free trials and subscribers , we’ll use lead-nurturing emails and retargeting campaigns.” Use to: See how effective your social media campaigns are at driving conversions.

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Metrics Sentiment Analysis Influencer 52

Pam Moore

APRIL 2, 2024

By leveraging AI, marketers can unlock new levels of efficiency, personalization and ROI in their campaigns. Increased ROI: By optimizing campaigns and identifying the most effective strategies, AI helps marketers maximize their return on investment. In this series we will explore the powerful partnership of Humans and Machines.

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Strategy Marketing Analysis ROI 78

Stay N' Alive

SEPTEMBER 24, 2013

In preparation for my upcoming webinar on Facebook ads , I felt I would be a hypocrite if I did not use some of the strategies I''m teaching in the webinar on my own event for the webinar. So all you need to do is get your Facebook conversion pixel in there and you''re good to go. Click on that. Click on that.

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Conversation Eventful Facebook How To 110

Jon Loomer

AUGUST 26, 2016

In June, I started a free webinar series for beginner , intermediate and advanced advertisers. Until the kinks are worked out of my process, I’ve focused only on remarketing to the groups who sign up for these webinars. But after a modest start, I now commit a few hundred dollars per day to webinar promotion.

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Facebook Training Groups Groups 60

Janet Fouts

JUNE 14, 2011

We’re doing a series of webinars over the next 4 weeks that should really help you create compelling content, build your network and start some sharing and participation among your networks. Free webinars you say? These webinars are totally free and you only have to sign up once to be able to come to all 4.

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Virtual World Collaboration Education Curation 136

Oktopost

APRIL 9, 2024

The best way to ensure a successful demand generation campaign is to define, understand, and monitor key demand den metrics. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

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B2B Marketing ROI Hubspot 62

Waxing UnLyrical

JUNE 1, 2011

So before we go any further, please know that this post is about a client campaign I’m working on. Second, I think it’s interesting from a “social media campaign in progress&# point of view; think of it as your little SM campaign petri dish. So here I go. A few months ago, I started working with USA for UNHCR.

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Campaign Avatar Hubspot Flickr 275

Convince & Convert

DECEMBER 15, 2023

While this approach can be done via podcasts, webinars, and pre-recorded videos, Agorapulse went full-force into a realm that makes other marketers quiver: putting their C-suite on live-stream video! So it’s really about connecting with those people and brands joining the conversation. Creators are leading the way now.

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Brands Marketing Real Estate Collaboration 151

Oktopost

MARCH 10, 2022

What do you want your social media campaigns to achieve? You might measure any number of things to define clear social goals: Conversions, leads, and opportunities. Using social media analytics, you can measure: Conversion from social media: Sometimes your social media management platform will help you track these.

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ROI B2B Social Media Brands 174

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan.

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Social Media Sentiment Loyalty Microsoft 110

Oktopost

JANUARY 25, 2024

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth.

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B2B Social Media Strategy Reputation 69

Sprout Social

FEBRUARY 17, 2022

Unfortunately, this means one person has to plan, write and monitor email campaigns. And since templates provide structure for email campaigns, it makes personalization seamless. Just plug in the information to make each email marketing campaign unique. Create a template once and recycle it for relevant campaigns.

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Template Templates Marketing Sample 132

Jon Loomer

MAY 12, 2021

If you want to create a conversions campaign, you can only optimize for one of your eight configured events. If you created ad sets within conversion campaigns prior to iOS 14 enforcement that were optimized for events that aren’t among your configured eight events, those ad sets will now be paused. Paused Ad Sets.

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Oktopost

JANUARY 10, 2022

With more than 10 years of experience in SaaS that includes MarTech and conversational commerce, Jennifer has an impressive reputation of leading meaningful transformations across B2B organizations to be forward-thinking when it comes to using technology. Meet Jennifer Gutman. Jennifer Gutman is Oktopost’s Director of Social Strategy.

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Social Media B2B Social Media Management Hosting 158

Oktopost

SEPTEMBER 12, 2023

Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. It provides deeper insights into prospect behavior, enabling precise and personalized marketing strategies for better conversions. How Do You Collect Intent Data?

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Data B2B How To Metrics 124

Jon Loomer

JANUARY 8, 2020

You recently started a Facebook ads campaign. If you are optimizing for conversions, for example, your ad set will need to generate around 50 conversions during the initial seven-day period to exit the Learning Phase. Understand that this applies to each individual ad set within a campaign. Instead, you may want to wait.

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Facebook Campaign Aggregator Advertising 174

Oktopost

NOVEMBER 9, 2023

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. The right paid media plan allows you to reach targeted audiences, see quick returns through inbound leads , and optimize campaigns for maximum ROI.

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Examples B2B ROI CPA 62

The Social Media Hat

JULY 18, 2016

Social Media 7 Best Social Media Practices To Boost Your Conversions. Luckily, there are several social media best practices that will help you increase your conversion rate on social media channels. It's a lot easier to craft social media marketing best practices for conversion when you start at the beginning. You bet it does.

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Conversation Social Media Geotagging Campaign 60

Convince & Convert

JULY 24, 2011

This Summit’s focus is to empower you to implement successful Facebook marketing tactics , track and measure your Facebook ROI , and see how successful Facebook campaigns were executed. If you sign up soon, you’ll save 50% on the registration fee , giving you a per-Webinar price of something like $16. For Mari Smith?

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Facebook Case Study Microsoft URL 111

Jon Loomer

FEBRUARY 24, 2021

That will result in fewer reported conversions. Based on Facebook’s Attribution Setting alone, you may see fewer conversions reported, particularly if you’ll typically see conversions outside of 7-day click. Also, avoid blaming iOS 14 for every poorly performing campaign. Let me know in the comments below!

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Advertising Facebook How To Privacy 216

Webbiquity SMM

JUNE 7, 2018

Still, 61% of marketers want to increase the effectiveness of their SEO to get more visits and conversions this year. Bynder, for instance, multiplied their leads by 400% through the Lead Gen Forms embedded in Sponsored Content with a 20% conversion rate. You can also use the tool to manage your whole influencer marketing campaign.

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B2B Brands LinkedIn Influencer 217

Pam Moore

SEPTEMBER 4, 2023

With the right tools and the right mindset we can navigate this incredible technology to create marketing campaigns that resonate and engage. Let's keep the conversation alive with love and authenticity! Subscribe here for an exploration filled with webinars, podcasts, free resources, special guests and oh, so much more!

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Marketing Authentication Training Consultant 147

Keyhole.co

FEBRUARY 29, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Jon Loomer

JANUARY 26, 2017

There are many factors that lead to success or failure of your Facebook ad campaign. I’ll cover these things on my free webinar on Monday. There is no better example of this than a couple of campaigns I started running on Monday. The Campaigns. Keys to Success Webinar Registrants (180 Day Website Custom Audience).

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Examples Facebook Campaign Conversation 60

Hootsuite

FEBRUARY 18, 2020

Bonus: Download a free guide to discover how to get more sales and conversions with social media monitoring on Hootsuite—no tricks or boring tips. How you define a quality lead depends on your industry, campaign, and goals. The average conversion rate on a LinkedIn Lead Gen Form is 13 percent. What is a social media lead?

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Social Media How To HootSuite Discount 145

Keyhole.co

FEBRUARY 23, 2024

We’ll provide you with the latest strategies and insights so you can make data-driven decisions that will lead to successful social media campaigns. Here are a few simple examples: Conversions and return on investment (ROI): Tie your social media strategy to increased sales, sign-ups, or desired actions to demonstrate its value.

Social Media Management 52

Social Media Management Social Media Strategy Metrics 52

Ignite Social Media

SEPTEMBER 4, 2019

This move – combined with the announcement of Campaign Budget Optimization makes one trend very clear: Facebook is going to increasingly push agencies toward multiple placements and automatic buying features in the new year. Facebook’s Ad Offering is Less Focused on Engagement, More Focused on Conversion. Want to learn more?

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Trends Facebook CPM CPC 146

Rebekah Radice

FEBRUARY 25, 2019

Listen in to the full webinar replay, check out the top highlights or read through the complete transcript below to find out how you can turn your social media traffic into sales. Within this webinar series, I chat with today’s top experts on what it takes to succeed on social media. How to Turn Your Social Media Traffic Into Sales.

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Social Media How To URL eBook 127

Oktopost

SEPTEMBER 22, 2021

If you’ve created a high-converting content offer , paid social offers an opportunity to spread the word to your desired targets and see an immediate increase in conversions. Social media is essential for B2B marketers because, at this point, social media has become not only part of the conversation but part of the conversion path.

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B2B Social Media Strategy LinkedIn 136

Keyhole.co

FEBRUARY 3, 2024

For example, a situation where SOV can be valuable is understanding ‌online conversations around controversial and/or sensitive topics like mental health. So, always check the conversations surrounding your brand. But it can also help you with campaign management, influencer marketing, competitor analysis, market research, etc.

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Social Media How To Metrics Sentiment 59

Sprout Social

SEPTEMBER 2, 2022

Additional resource: Webinar: Supercharge your marketing strategy with social. Leveraging Social Media and Your Leadership Team During a Crisis (Sprout Social-sponsored webinar). Type: Webinar. Google Digital Garage free webinars, workshops and live trainings. Type: Webinars (London time zone) + certifications.

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Training Course Resources Social Media 118

Oktopost

SEPTEMBER 12, 2023

Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. It provides deeper insights into prospect behavior, enabling precise and personalized marketing strategies for better conversions. How Do You Collect Intent Data?

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Data B2B How To Metrics 62