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Does your brand take bloggers seriously?

Sherrilynne Starkie

This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns. Another problem is that brands primarily look to comScore/Nielsen ranking for identifying and selecting influencers. Bloggers offer brands enhanced value through their own social media activity.

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. They can significantly boast the conversion rates of websites and e-marketing campaigns. Like this post?

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Bing Search Engine Losing Users Fast

Bill Hartzer

Bing , one of the newest search engines on the block powered by Microsoft, had a great opening with a strong marketing campaign, but lately has been declining on the number of new users to the search engine. Related posts: comScore Releases August 2009 Search Engine Rankings comScore, Inc. Share this on Technorati. Tweet This!

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This Week in Social Media – 4/24/2013

Social Media Marketing

Click image to enlarge ComScore has found that trying to track the "digital omnivore" is a challenge as the archetypical individual moves from device to device. While Facebook still leads overall, Google is making a move in the share of social sign-in tools. Here''s a list of the top 10 social network sites by market share of visits.

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You can't fight the power of video. It's bigger than all of us.

Firebelly

We’re watching videos so often, that Comscore reported in 2007 that “Americans viewed more than 7 billion video streamsonline.” Comscore stated: “YouTube.com drove the lion’s share of the video streamingactivity at the Google Sites property, with 53.5 Video is all around us. We don’t even realize how often wewatch them.

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This Week in Social Media – 7/24/2013

Social Media Marketing

The mobile space continues to dominate: comScore indicates that time spent on Facebook''s mobile platform more than doubled in Q2. Social sharing continues to grow and some platforms are serving specific purposes. Similarly, B2B decision makers use different social networks for different purposes.

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5 Social Marketing Stories You Need To Read This Week

Firebelly

Women Use Social Mobile More Than Men By Tiphereth Gloria Nielsen posted these mobile social stats from December 2009 about the gender differences when accessing social networks via mobile devices. percent of smartphone users accessed social networking sites via their mobile browser in January 2010, up 8.3