Sprout Social

DECEMBER 5, 2022

Ah social media. As social media platforms have changed over the years (RIP, Vine), so too have the pros and cons of social media. Not so long ago, brands and executives were still wondering whether they should be on social media at all. Why social media is good. It’s corn. ??

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Oktopost

JANUARY 9, 2023

Are you using social media to engage with customers, but have no idea how to measure your success? You’re not alone—many marketers struggle with understanding social media engagement rates. The use of social media by B2B buyers is significant, as 84% say they head to social media when making a purchase decision.

Engagement 62

Engagement Social Media How To B2B 62

agora pulse

SEPTEMBER 23, 2020

Have you taken a good hard look at your social media goals? One of the biggest challenges that social media managers face is bridging the disconnect between social media goals and the business goals of the company. Why Do Social Media Goals Matter? Social media goals hold you accountable.

Social Media 144

Social Media ROI Social Media Management URL 144

Unmetric

AUGUST 22, 2019

An increase in shopping spend is seen every year during the back-to-school season, which makes it a great opportunity for brands to start planning their campaigns a month in advance. In comparison with the previous years, 2018 saw a drop in the volume of back-to-school posts on Facebook and on Twitter by 16% and 14%, respectively.

Social Media 127

Social Media Engagement Class Campaign 127

Ignite Social Media

OCTOBER 2, 2023

There is a prevailing notion that young people don’t use Facebook, with Gen Z shifting their focus towards other social media platforms. What is Gen Z’s Favorite Social Media Platform? By comparison, about 50% of Gen Z reports daily usage of TikTok. How Much Does Each Generation Use Social Networks?

Data 154

Data Facebook Reddit Social Networking 154

Sprout Social

FEBRUARY 8, 2021

Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization. This social media report provides comprehensive performance metrics broken down by network and tracks progress across weeks, months and years.

Report 131

Report Social Media Metrics Team 131

Keyhole.co

SEPTEMBER 15, 2020

Unless you have a data-driven social media reporting strategy, posting on social can feel like a black hole. But whether you’re running social for your employer, as a marketing agency, or as a freelancer, you will be asked to report on the results of your campaigns. Get Started On Your Social Media Report.

Template 112

Template Templates Report Social Media 112

agora pulse

JULY 17, 2020

Create the ultimate social media report that can impress clients and colleagues alike by following these tips for social media managers. When you manage social media for your clients or company, you’re in charge of more than just creating content, overseeing engagement, and guiding strategy.

Report 147

Report Social Media Metrics Aggregator 147

The Realtime Report

AUGUST 28, 2020

There are many routes to becoming an affiliate, but most are online focused and involve setting up a website or using social media channels to promote the product or service. Use Comparison Tables. Something that is often overlooked in affiliate marketing is comparison tables. Use Social Media. Get Started.

Affiliate marketing 218

Affiliate marketing Comparison How To Newsletter 218

Webbiquity SMM

JUNE 21, 2022

Check their Amazon app or social media sites for reviews from other customers. Use a comparison tool on their phone to find the lowest price. Create Omnichannel Marketing Campaigns. Ultimately, having marketing campaigns on multiple channels will be vital to building trust and credibility with customers.

Influencer 288

Influencer Brands Policies Privacy 288

Unmetric

MAY 31, 2018

There seems to be no limit to their sass, as they continue winning on social media. In what has been hailed as a potential social-media game-changer , Wendy’s social media snark became the talk of the town and also lead to its meteoric rise in 2017. Wendy’s Social Media Campaigns.

Social Media 103

Social Media Comparison Campaign Instagram 103

The Realtime Report

OCTOBER 18, 2012

” Social media was an essential tool for this campaign, allowing potential consumers to “opt in” if they were interested in learning about the newer model. However, social media allowed people to self-select. According to Farley, these results “showed me the power of social media.”

Influencer 187

Influencer Social Media Klout Comparison 187

Keyhole.co

NOVEMBER 19, 2023

Creating a social media strategy takes time to research and write, but not all digital marketers have enough hours in the week. Download our free social media strategy template to help develop a plan with more ease and speed. Altering existing strategies can be difficult, too. Identify: One or Two Primary Audiences.

Template 52

Template Templates Examples Social Media 52

agora pulse

APRIL 1, 2020

Need a new job in social media? If you are a social media manager who has just lost her job, I’d like to help you get back on your tweeting feet. Start by saying this to yourself: Even in turbulent times, social media jobs are out there. Where to Immediately Look for Social Media Jobs.

Social Media 129

Social Media Social Media Management How To Course 129

Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . Map where conversations about your brand, product, or topics of interest are taking place in social media platforms.

Social Media 64

Social Media Analysis Research Conversation 64

Firebelly

JANUARY 17, 2011

Below are 5 social media must-reads from last week that we wouldn’t want you to miss. Social Media Is Free: Social Media Marketing Is Not. Social Media Is Free: Social Media Marketing Is Not. The Social Media Marketer’s SEO Checklist.

Social Media 219

Social Media Comparison SEO Cost 219

Keyhole.co

MAY 25, 2022

Do you know your social media efforts are hiding a wealth of information? And if you know how to analyze your social media, you can unearth this data. For starters, social media data help you understand your audience, pinpoint well-performing strategies, and weed out the incompetent ones. Let’s get started.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

JULY 30, 2019

From follower counts to post engagement percentages, the world of social media metrics can be confusing to wade into. These are generalized across social media channels. In this guide, we’ll go over what social media metrics are, why they’re important, how to find them and which ones you should be paying attention to.

Metrics 108

Metrics Social Media Analytics Report 108

Keyhole.co

MARCH 2, 2023

Love it or hate it, social media is here to stay. Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market.

Social Media 52

Social Media Tools HootSuite Marketing 52

Social Media Today

NOVEMBER 20, 2019

Google has added TV reach data into its Reach Planner tool in order to provide advertisers with better comparisons on ad spend.

Nielsen 146

Nielsen Data Google Comparison 146

Keyhole.co

NOVEMBER 6, 2022

Social media monitoring is the act of paying attention to what is being said on social media. That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. And this is where social media monitoring tools come into place. Best of all?

Tools 52

Tools Social Media Sentiment Price 52

Ignite Social Media

JANUARY 21, 2021

As is typical with these big platform changes, benchmarks from previous campaigns will not be as relevant a comparison when looking at the performance of campaigns executed after the iOS 14 implementation. Note that when an event is changed it will be 72 hours before campaigns are able to use the updated events.

Advertising 180

Advertising Facebook Policies API 180

Keyhole.co

DECEMBER 13, 2022

But beyond their top-notch content, they’ve also made a name for themselves on social media. In this blog, we’ll be taking a deep dive into what Netflix is doing right on social media and how they’ve contributed to their success. But first, let’s dive into what their social media accounts look like.

Social Media 52

Social Media Strategy Meme Trends 52

Josh S Peters

NOVEMBER 30, 2009

Home About eBooks Social Media and Internet Marketing Speaking Twitter Says You Are Here: Home » Social Media » Using Social Media in a Brand Marketing Campaign Using Social Media in a Brand Marketing Campaign Written on December 1, 2009 by Josh Peters in Social Media 10 Comments - Leave a comment!

Campaign 113

Campaign Social Media Brands Marketing 113

Razor Social

NOVEMBER 29, 0002

Are you using the right social media analytics tools to monitor, assess and improve your social media performance? What analytics are you measuring and what should you be measuring in your social media tracking ? The Social Media Analytics Compass. No time to read this article now?

Analytics 89

Analytics Social Media How To Analysis 89

Keyhole.co

APRIL 2, 2024

Consistently marketing on social media can help your brand generate wide exposure and high-value leads. Mastering social listening metrics and KPIs is about interpreting data and applying the lessons you’ve learned from it to continuously refine your social media marketing approach.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Ignite Social Media

AUGUST 2, 2022

With over 1 billion monthly active users, TikTok is undoubtedly the hottest social media platform — and for good reason. There’s even talk that TikTok will pass Instagram this year as the number two social media site. Brands have got to listen, TikTok is staying. It’s not going anywhere.

Strategy 175

Strategy Marketing Banking Influencer 175

SocMed Sean

FEBRUARY 15, 2022

TikTok is a social media app that allows its users to create, share, and watch 15-second videos shot on mobile devices. Yet like other social media channels , TikTok has faced challenges, like claims of addictiveness and privacy concerns. Is TikTok Emerging as a Powerhouse Social Network?

Trends 147

Trends Strategy Marketing Authentication 147

Hootsuite

MARCH 23, 2022

Here, we’ll break down each step to start using Snapchat analytics to make decisions about your campaigns and strategy. This tool will allow you to dive deeper into the unique traits of your audience and make comparisons against other custom user groups. You can explore variations of Snapchat Insights on both the app and desktop.

Analytics 144

Analytics Tools How To Metrics 144

Webbiquity SMM

MARCH 28, 2011

Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. Though adoption is increasing, many b2b marketers still question the true effectiveness of social media for reaching business buyers.

B2B 190

B2B Social Media Comparison Discount 190

Dave Fleet

NOVEMBER 22, 2010

Your new social hub, or your Facebook Page, or your engagement plan may be the nice, glamorous part of your approach to social media, but be careful not to completely neglect incoming information in favour of outbound messages. That approach is ineffective in social media. Think long-term, not short-term.

CPM 413

CPM Comparison Diagrams Sentiment 413

Laurel Papworth

FEBRUARY 17, 2013

Are you looking for practical handson computer based or lecture based training on Facebook, Twitter, social media campaigns, social media measurement etc? Social media workshops. Here are a list of the next public classes that I’m teaching on social media in Sydney.

Course 99

Course Social Media Twitter Facebook 99

Sprout Social

JUNE 22, 2016

That same sentiment still rings true for social media marketers and advertisers. Now we’re counted on to show our work when we prove social media has a strong return on investment (ROI). It’s sort of crazy to think some businesses still don’t trust social media as an ROI source. What Is Social Media Data?

Data 102

Data Social Media How To ROI 102

Sprout Social

MARCH 21, 2017

These days, it’s a given that anyone involved in digital marketing understands the importance of social media, from a content and engagement perspective. While those elements of a social media strategy can certainly help, there is another component of your efforts that is equally important, and that’s what this article is all about.

Social Media 106

Social Media Marketing How To Metrics 106

Keyhole.co

NOVEMBER 10, 2023

For example, a company compares its marketing campaign ROI to its competitors. Important performance benchmarking metrics include brand awareness, campaign engagement, conversion rate, customer satisfaction rate, etc. Topper Guild’s viral video about McDonald’s secret menu is a notable example of the brand’s earned media.

Metrics 59

Metrics Analysis Comparison Price 59

agora pulse

MAY 17, 2018

When confronted with endless rows and columns of data, analyzing your Facebook ad campaigns can be a daunting task that leaves you confused about what’s actually working. The first is: Which campaign causes the lowest cost conversions to occur? How to Set Up a Campaign Comparison Test.

Tools 123

Tools Comparison Facebook How To 123

agora pulse

MAY 17, 2018

When confronted with endless rows and columns of data, analyzing your Facebook ad campaigns can be a daunting task that leaves you confused about what’s actually working. The first is: Which campaign causes the lowest cost conversions to occur? How to Set Up a Campaign Comparison Test.

Tools 122

Tools Comparison Facebook How To 122