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How This Underwear Brand Won with an Anti-Black-Friday Social Campaign

Hootsuite

Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. Flipping the script with a ‘Blackout Friday’ campaign. What is Pantee? Once I started researching, I knew that we could make a difference.

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Everything You Need to Know to Run a Successful SMS Marketing Campaign

Convince & Convert

Before diving into your execution, it’s wise to review your business and marketing goals so that you’re creating your SMS campaign through a lens that takes your current business goals into account. Your SMS mobile campaign will impact many departments of your company. Having S.M.A.R.T Take this example from Pepsi.

SMS 166
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Apple Debuts iBeacon Location Technology in U.S. Stores

The Realtime Report

Transmission through Bluetooth wireless technology gives your phone precise information about where you are in the store, while GPS transmitters don’t work well indoors and don’t distinguish well between locations only a few feet apart. How is iBeacon different than using GPS for geo-location?

Apple 149
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Offline Retail Analytics Via Smartphone

Small Business Mavericks

There’s a company in Palo Alto, California that is calling itself “ Google Analytics for the real world.” ” The company’s name is Euclid. An increase in store traffic after a few merchandising or promotional efforts and you’ll know your marketing campaign is working.

Retail 93
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Why Your Business Needs an SMS Strategy

Bill Hartzer

With a more open platform there may be a tendency to waffle on campaign literature, but this excess content can quickly bore an audience. The market has clear potential and with the popularity of wireless networking driving sales, the only way is up. Pitch perfect. Make it work for you.

SMS 97
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Tracking, Personalization And Screams Of Privacy

Twist Image

Marketers are constantly being put on notice for tactics and campaigns that cross the line. On February 12th, 2013, Business Insider ran a new item titled, Amazon Has The Best Reputation Of Any Company In The U.S. On February 12th, 2013, Business Insider ran a new item titled, Amazon Has The Best Reputation Of Any Company In The U.S.

Privacy 107
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The Top 130 Minnesota Tech Companies on Twitter

Webbiquity SMM

Twitter is consistently rated as the second-best social network for B2B and tech companies, behind only LinkedIn. So, not surprisingly, the vast majority of Minnesota tech companies have a Twitter presence. This research looked at 187 companies tracked over the past decade on the Minnesota Technology Twitter list.

Company 149