How This Underwear Brand Won with an Anti-Black-Friday Social Campaign
Hootsuite
NOVEMBER 24, 2022
Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. Flipping the script with a ‘Blackout Friday’ campaign. What is Pantee? Once I started researching, I knew that we could make a difference.
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