Pixlee

SEPTEMBER 22, 2021

This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Whether it’s a new product announcement or a piece of user-generated content (UGC), analytics help you see what type of content and what medium resonates best with your audience. We all know how powerful content is.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

SEPTEMBER 22, 2021

This is important to campaign success, but so is knowing what metrics to focus on and learn from in the social sphere. Whether it’s a new product announcement or a piece of user-generated content (UGC), analytics help you see what type of content and what medium resonates best with your audience. We all know how powerful content is.

Data 52

Data Social Media UGC Sentiment 52

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. The fact remains, retaining customers is core to creating a sustainable and thriving community-driven brand. Leverage RPA to Engage Customers .

Strategy 59

Strategy UGC Loyalty Sentiment 59

Pixlee

JULY 14, 2021

It’s no secret that user-generated content (UGC) is a valuable marketing asset to build trust in your brand, drive sales, and broaden your customer community. But, did you know you can also use UGC to improve your Net Promoter Score? Here’s how: NPS & UGC: How They Relate. 4 Ways to Use UGC to Improve NPS.

UGC 52

UGC Apparel Content Hashtag 52

Social Media Strategies Summit

JANUARY 3, 2019

In April, the platform saw changes to its API that resulted in the death of Instagram bots, apps that help brands analyze their followers and limitations on the ability to repost UGC. With 400,000+ members around the world, the coworking brand has a global community of users built into their business model. 5 Glossier. 7 Beardbrand.

Instagram 139

Instagram Brands UGC Travel 139

Sprout Social

OCTOBER 12, 2020

User-generated content (UGC) about your brand or industry is some of the most authentic awareness content you can get. With tools like Sprout, you can monitor mentions and tags to identify UGC that are worth Retweeting/Regramming, giving your followers some social love and converting customers into loyal fans.

Content 143

Content Metrics UGC Conversation 143

Pixlee

MARCH 11, 2021

But ultimately, designing a brand reputation strategy for the modern era involves a proactive community-driven approach to customer service, and ultimately, reputation management. This is where user-generated content (UGC) comes in. Sometimes, you can blame it on unforeseen circumstances. It is a crucial aspect of building your brand.

Reputation 96

Reputation Strategy Brands Review 96

Hootsuite

MAY 1, 2023

Social media managers have a tough gig, often juggling multiple accounts , managing complex campaigns, and collaborating with stakeholders. Better measurement of results: With a social media workflow in place, it is easier to measure the results of your campaigns. Copywriting: Writing captions or campaign slogans.

Template 134

Template Templates Social Media Tips 134

Sprout Social

APRIL 21, 2020

Get creative with polls and community questions to generate content ideas that align with your new focus. If you’re in the midst of a challenge that requires a new strategy or even a moment of pause on social, let your community know. Brands can also source content from their community if they need to quickly pivot.

How To 125

How To Social Media Management Metrics Team 125

Sprout Social

APRIL 4, 2023

Brand advocacy is when individuals who love your brand share their positive sentiment about your product or service to their followers and audience. Their user generated content (UGC) is considered to be much more authentic than brand messaging. One way is through brand advocacy. Who is a brand advocate?

Brands 129

Brands ROI Authentication UGC 129

Talkwalker SM

APRIL 26, 2016

For example, on February 14, National Donor Day, a dramatic spike in organ donor-related conversation was measured in both volume and positive sentiment, as noted by the green line in the graph. The government agency leverages Facebook’s targeted reach as one of many communications outlets to educate the general public.

UGC 60

UGC Sentiment Exercises Issues 60

Keyhole.co

SEPTEMBER 20, 2023

Deep dive into the sentiment of every online conversation around your brand. It’s an all-in-one social media analytics platform with features like social listening, sentiment analysis, and competitor benchmarking. You can analyze multiple profiles, brand mentions, and campaigns within minutes.

Reputation 59

Reputation Brands Construction How To 59

Convince & Convert

DECEMBER 4, 2015

Century 21 is also using the holiday as an opportunity to encourage its community to eat slow and enjoy time with loved ones. The company made this announcement in a video with CEO Jerry Stritzke and encouraged its community to instead #OptOutside. The video was promoted via Facebook, Tumblr, and the #C21EatSlow hashtag on Twitter.

Content 60

Content How To Tumblr UGC 60

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 136

Campaign Social Media Collaboration Apple 136

Hootsuite

JUNE 29, 2023

You don’t necessarily have to sit back and accept public sentiment. Contribute to your community The best reputations don’t just come from carefully managing your tone and image — they come from offering genuine value to your community and cultivating connections. Ask your community questions and shout-out major contributors.

Reputation 106

Reputation Strategy Brands HootSuite 106

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. Looking for inspiration for your next social media campaign? 7 social media campaign examples to learn from. Coors Light #CouldUseABeer. We’re buying.

Campaign 145

Campaign Social Media Travel Hashtag 145

Oktopost

JUNE 28, 2023

Jump to Section Be ‘the Active One’ Be ‘the Funny One’ Be ‘the Smart One’ Be ‘the Chatty One’ Be ’the Sentimental One’ What to Choose? The communication platform Slack, for instance, often centers its marketing campaigns around common workplace bugbears – an excess of meetings, for instance, or a flooded email inbox.

Social Media 62

Social Media Engagement Strategy B2B 62

Keyhole.co

FEBRUARY 26, 2024

From the genius use of UGC on TikTok to extensive influencer marketing, this newbie in the confectionery industry has created a social media strategy even the top brands can learn from. This paid off, leading them to build a strong community around their niche. So, they got creative with their approach.

Social Media 59

Social Media Strategy UGC Influencer 59

Sprout Social

SEPTEMBER 2, 2021

To make the most of your campaigns, it’s crucial to understand the tactics and strategies that are proven to work among today’s top retailers. Supplement your existing marketing campaigns to convert prospects into customers. Even big retailers like H&M use UGC to show off their products and create a strong community around them.

Retail 99

Retail Social Media UGC How To 99

Keyhole.co

NOVEMBER 19, 2020

That is, what is being said about your brand, your campaign, your competitors, your product, tending topics, etc. Keyhole is a social media analytics solution allowing you to track hashtag (campaign) performance and monitor relevant conversations online. This Social Media Monitoring Tools List has been updated as of November 2020.

Tools 98

Tools Social Media Sentiment Price 98

Hootsuite

JULY 17, 2023

Social media tools can help you create and schedule content, monitor online conversations, create ad campaigns, and analyze your data — but that’s not all. Start your free trial If you’re a social media marketer or community manager, Hootsuite Inbox is a big help. What should you look for in a good social media tool?

Social Media 70

Social Media Tools HootSuite Price 70

Oktopost

AUGUST 10, 2023

But the trouble comes when you limit yourself to community management and forget to invest time into social media lead generation. Sentiment Analysis Did you know you can generate key insights into your brand’s reputation, strengths, and weaknesses from social media? With the right tools, you can. Don’t let it slip to the sidelines.

Social Media 62

Social Media UGC B2B Sentiment 62

Keyhole.co

FEBRUARY 28, 2024

Use Keyhole’s social listening and sentiment analysis to get a pulse on your audience’s preferences and choose marketing channels accordingly. So, how does Duolingo get excellent engagement for most of their campaigns? The brand regularly engages with audience UGC sharing, Twitter conversations, and replies in their comment sections.

Social Media 105

Social Media Strategy Meme Education 105

Social Media Strategies Summit

JANUARY 18, 2019

Influencer marketing has proven to be a very effective strategy for building communities and reaching new potential customers. This sentiment extends to the influencers that consumers follow and engage with on social media. Curalate supports: Campaign management. Post and campaign-level analytics and reports.

Influencer 100

Influencer Tools UGC Marketing 100

Sprout Social

MARCH 27, 2023

Creating a social media campaign is an intricate process that requires deeply understanding your audience, brand, products and competitors. And the campaign doesn’t end when your team hits “publish.” Skip ahead with these links: What is a social media campaign? How does your brand help overcome them?

Campaign 131

Campaign Social Media UGC Metrics 131

Sprout Social

JANUARY 30, 2019

All the while brands got bolder, launching conscious and seemingly controversial campaigns as customers want to see brands get real. Tracking clicks per campaign is essential to understand what drives curiosity or encourages people to buy. Did customers find your recent campaign offensive? Engagement.

Social Media 112

Social Media Strategy Marketing How To 112

Pixlee

DECEMBER 30, 2020

Editor’s note: Community is central to everything at Pixlee. And luckily, we’ve got a great community of experts to share thoughts with. In our chat, she shares the nuances of ambassadors, what makes a good brand community, and how to measure the success of your community-driven marketing platforms.

Features 52

Features Brands Influencer Travel 52

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. This post is really poetry, as are all his other writings and blog posts. It’s definitely a worthwhile read.

Marketing 265

Marketing SEO Journal Engineering 265

Sprout Social

AUGUST 28, 2019

So in my day-to-day, I focus on connecting with our audience through initiatives like #SproutChat , developing attention-grabbing content and engaging proactively and reactively with our community. I’m in the weeds of social every day, learning what our community wants, what content resonates and what questions they need answered.

Authentication 97

Authentication Brands How To Team 97

Sprout Social

APRIL 5, 2017

While it might have been a few centuries before social media existed, the same sentiment rings true to marketers and community managers today. The time and energy saved can mean the difference in a successful social marketing campaign. UGC is a nice balance between promotional content and highlighting your fans. 'Oh,

Social Media 88

Social Media How To Publishing LinkedIn 88

Hootsuite

JUNE 29, 2021

When Stillhouse Spirits ran a Facebook campaign to increase brand awareness among outdoor enthusiasts, the company achieved a 17-point lift in ad recall. times more sales leads than the year before, at a cost 2 times lower than more traditional digital prospecting campaigns with real estate ads. Gauge sentiment around your brand.

Social Media 145

Social Media HootSuite Real Estate Sentiment 145

Buffer Social

MAY 9, 2016

That strategy is the implementation of user generated content (UGC). I decided to give UGC a try here at Buffer and the results were compelling. In under 3 months since implementing a user generated content campaign on Instagram, our account has grown by 60% – 5,850 to 9,400 followers and counting.

Instagram 75

Instagram UGC Content Hashtag 75

Keyhole.co

MARCH 18, 2024

The Swiss giant has consistently maintained high standards, ran revolutionary marketing campaigns, and become a household name. Instead, on Facebook, Nestlé puts up more people-centric and community-building content like this post. Insightful and carefully packaged marketing campaigns turned public sentiment around.

Engagement 64

Engagement Social Media Strategy Brand Monitoring 64

Hootsuite

AUGUST 14, 2023

Design a comprehensive social media campaign for launching a new Greek restaurant chain, including ideal post frequency and creative content ideas. Develop a campaign slogan for an ecommerce store selling handmade jewelry that conveys the company’s sense of style, quality and values.

Products 92

Products Real Estate Tourism Fashion 92

Hootsuite

JUNE 21, 2022

TikTok research validated this—65% of TikTok users agree that professional-looking videos from brands feel out of place or odd on TikTok, according to research (Marketing Science Global Community and Self-expression Study 2021). Overall the campaign’s videos clocked over 56,000 views on TikTok. original sound – Barstool Sports.

HootSuite 84

HootSuite Trends UGC Authentication 84

Hootsuite

MARCH 31, 2020

Community manager. A community manager is a social media professional who nurtures relationships among a group of social media users so that the community acts on behalf of the common interest. Community managers help develop professional and brand-focused social relationships by monitoring and engaging with fans and followers.

List 145

List Social Media HootSuite URL 145

Keyhole.co

JULY 29, 2023

Leveraging user-generated content Starbucks encourages its customers to share their experiences through user-generated content (UGC). They actively promote hashtags, such as #StarbucksLove, and feature UGC on their social media channels. These campaigns help Starbucks generate excitement and engagement among its followers.

Campaign 52

Campaign Social Media Strategy Hashtag 52