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Content Marketing and Social Media: 25 Insights and Stats from Three Research Reports

Webbiquity SMM

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. Per the report, “Social media and community building (17.8%) overtook blogs (14.7%) as the most popular type of content marketing.” CPM) compared to brand awareness campaigns ($0.34 CPM) or sales ($2.39

Research 257
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Instagram SEO: 6 Ways to Increase Your Discoverability

Later

Brushing up your Instagram SEO skills can give your reach, discoverability, and engagement on Instagram a serious boost. . The fact is that many of the techniques you use to optimize your SEO on the web can be applied to improve your content and profile’s discovery on Instagram! . Instagram SEO #2: Treat Hashtags Like Keywords.

SEO 132
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Building a New Kind of Cruise Community

Waxing UnLyrical

Regular WUL readers know that Shonali (a friend and former colleague at Socialmedia.biz ) showcases guest posts about how to build, engage and sustain an online community, among other things. so that others might gain insights for their own community efforts. But if we just build it, people won’t come in droves.

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5 Themes We Expect to See Across Social Media in 2024 (ft. Expert Contributions)

Buffer Social

He says, “With new and emerging to established creators building up audiences on LinkedIn, thanks to its strong organic reach, this year, we will see more brands looking to capitalize on this and tap into this pool of talent for influencer marketing campaigns, especially companies wanting to get in front of B2B audiences.”

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Create your social media campaign plan for 2019 (with editable worksheets)

Sprout Social

Seasoned marketers will always set clear objectives before planning or implementing a new social campaign. For example, some brands want to tailor their campaigns to increase customer retention, while others are focused on amplifying reach in the marketplace. Objectives might vary depending on your industry or brand, though.

Campaign 111
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26 Social Media Marketing Books to Advance Your Skills

agora pulse

Although it touches on social media trends and brand-building, this book goes beyond simple Facebook and YouTube tips. It also has actionable tips on aligning SEO with social media marketing and achieving key business goals. If you want to achieve more by integrating social media with email marketing and SEO, pick up this book.

Skills 195
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25 Random Observations about #MozCon Speakers

Adam Sherk

Her deck on international SEO and ROI was a top presentation of the day on Slideshare last week. He did an excellent job breaking down the current state of semantic SEO and how marketers can take advantage of it. Adam Audette – Adam is probably the king of ecommerce SEO, and he’s earned it. Jen Lopez – what an entrance!

SEO 148