Sprout Social

SEPTEMBER 13, 2022

But that also means you have to step up your social video strategy. Leveraging your video strategy to get more leads, connect with your audience and convert them into customers should be a priority. But the platform may not have all the tools you need to manage a scalable video campaign or strategy. Sprout Social.

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Keyhole.co

MARCH 26, 2024

Unsurprisingly, the same innovation and universality are also core to LEGO’s marketing strategy. Let’s see how LEGO’s social media strategy builds on its prominence in pop culture. But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. DC movies and LEGO?

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Keyhole.co

MARCH 24, 2024

By blending collaborative consumption with experiential tourism and replacing impersonal hotel stays with a sense of community. Apart from that, you can see event updates, room tours, tips for hosts, and videos from Airbnb’s non-profit initiatives. What makes Airbnb’s social media strategy successful? or “Belong Anywhere.”

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Communities Social Media Strategy UGC 59

Webbiquity SMM

MARCH 7, 2019

The growing propensity of people to share life’s moments, particularly when doing something outside the ordinary routine, is why social media remains a great fit with live events. Here are three creative ways to harness the power of social media marketing to maximize the impact of your next event. Build Hype for your Event.

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Sprout Social

FEBRUARY 3, 2022

Trouble coming up with marketing campaign ideas? That is, random promotions with no end-goal, strategy, or definition of “success.” This guide breaks down how to put together meaningful marketing campaigns and plenty of examples to help you come up with fresh ideas. What is a marketing campaign, exactly?

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Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

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Later

FEBRUARY 16, 2021

Looking for social media campaign ideas to take your marketing strategy to the next level? More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building.

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Campaign Social Media Brands Apparel 91

Keyhole.co

NOVEMBER 21, 2023

Their advertising campaigns are iconic without being superfluous. In this blog, we will explore Apple’s social media strategy and what makes them click with their vast audience. million So, here is a closer look at Apple’s marketing strategy and how they manage to keep people engaged with their social media. million TikTok: 3.1

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Social Media Strategy Apple iPhone 59

Pixlee

JUNE 24, 2020

Whether you’re new to influencer marketing or have attempted it in the past, these five tips will set you up for success for your next influencer campaign. Once a brand has decided on what type of campaign they want to run, the immediate criteria brands should be looking for are authenticity, consistency, reach, and engagement.

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Collaboration Influencer Campaign UGC 98

Webbiquity SMM

NOVEMBER 15, 2022

Other examples of adaptability at work include: testing out new strategies on certain platforms; listening to your team’s suggestions for improvements; staying up-to-date on the latest industry trends and news stories; and. Networking is a must-have skill if you’re looking to benefit your business and learn from your collaborations.

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Keyhole.co

NOVEMBER 27, 2023

This blog inspects how Samsung’s social media strategy furthers its dynamic marketing. million However, if you closely look at the country and product-specific accounts, you can see how Samsung’s social media strategy centers around diversification and customized content. Let’s delve into how Samsung’s marketing strategy works.

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Curation Social Media Strategy Content 52

Hootsuite

JANUARY 16, 2023

Facebook Messenger marketing can be a powerful part of your digital strategy. We’ll also explore the best Facebook Messenger marketing strategies for 2023. So, whether you’re just getting started with Facebook Messenger or looking for new ways to improve your strategy, this one’s for you!

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Later

MAY 28, 2021

And while many festivities won’t be in-person this year, brands are still hosting virtual Pride events to show support. Pride marks one of the most significant events in the LGBTQIA+ community: the Stonewall Uprising. If you’re not sure where to start, check out our blog post: How to Plan a Pride Campaign on Social Media.

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Eventful Social Media Education Instagram 81

Later

JUNE 19, 2020

Brand collaborations on Instagram are quickly becoming one of the most popular ways to grow your following and promote your brand online. Not to be confused with influencer partnerships, brand collaborations see two (or more!) A super-engaging campaign that doesn’t blow the budget! The result? View this post on Instagram.

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Collaboration Brands Instagram How To 63

Keyhole.co

OCTOBER 30, 2023

Burger King has millions of followers across their many country-specific social media accounts, and they run many successful online campaigns. Their social media strategy uses social listening to leverage pop culture and share relevant, gripping content that drives engagement. Let’s dive deeper into Burger King’s social media strategy.

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Later

JUNE 28, 2021

From monitoring relevant hashtags to searching for influencers who are already fans of your brand — finding the right influencers can help you level-up a campaign, build brand awareness, and reach new engaged audiences. Follow Industry Podcasts, Events, Newsletters, and Blogs. Ready to find the right influencers for your brand?

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Influencer Campaign Instagram How To 106

Buffer Social

JUNE 8, 2022

One of the most tried-and-true social media strategies is to build a content calendar around celebrations, events, and holidays. Their robust calendar of events unlocks a regular heartbeat of content ideas, promotions, and new customers. It’s thanks to a collaborative process and a disciplined planning approach.

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Convince & Convert

DECEMBER 15, 2023

Invigorate your strategy with insights from marketers at TikTok, Glossier, Zillow, lululemon, and more Convince & Convert started the Social Pros Podcast back in 2012 as a way to get to know the “real people doing real things” in social media. Related episode: Why Collaboration Is Key to Zillow’s Social Success , Sam Gonzales, Zillow 3.

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Social Media Strategies Summit

MARCH 1, 2024

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. This Maybelline mascara campaign is an eye-catching example: Actions for Marketers Sure, most of us don’t have access to the same marketing budget as Maybelline.

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Keyhole.co

DECEMBER 26, 2023

Each of these enterprises is wildly successful and has millions of followers online, thanks to Red Bull’s marketing strategy. This blog closely examines Red Bull’s social media strategy and how it keeps the brand ahead of its competition. Let’s take a deeper gulp of Red Bull’s social media strategy.

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Sprout Social

JANUARY 4, 2021

Every new year brings opportunities for marketers to try new things, improve upon their old strategies and pitch ideas that have never been brought to the table before. However, that doesn’t necessarily mean you need to completely reinvent your brand and social strategy. But it’s one thing to come up with a creative idea.

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Campaign Social Media Marketing Metrics 126

Keyhole.co

OCTOBER 26, 2023

Today, Chanel’s social media strategy seamlessly combines the decadent luxury of their elite roots and the more youthful allure and vibe of the 21st century. This works across all their campaigns, initiatives, and outreach programs. What makes Chanel’s social media strategy successful?

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Convince & Convert

JUNE 7, 2017

As marketing technology has improved over the last few years, marketers have fallen back on uninspired tactics like formulaic outbound emails and lackluster drip campaigns. Fortunately, there’s a strategy out there that can help everyone address this challenge: account-based marketing (ABM). B2B companies have an attention problem.

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Campaign Marketing B2B Conference 147

Sprout Social

APRIL 25, 2024

Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy. These can range from everyday content creation, to long-term strategic planning and reporting, to frameworks for collaborating with other teams and partners. Download the template 3.

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Keyhole.co

OCTOBER 31, 2023

And if you visit their social media accounts, you’ll see just how fierce Fenty’s marketing strategy is, considering the active posting and millions of followers. In this blog, we’ll dive into Fenty’s social media strategy. Since Rihanna’s Instagram has 152 million followers, Fenty Beauty’s social media campaigns reach even further.

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Social Media Strategy YouTube Trends 52

Keyhole.co

OCTOBER 31, 2023

And if you visit their social media accounts, you’ll see just how fierce Fenty’s marketing strategy is, considering the active posting and millions of followers. In this blog, we’ll dive into Fenty’s social media strategy. Since Rihanna’s Instagram has 152 million followers, Fenty Beauty’s social media campaigns reach even further.

Social Media 52

Social Media Strategy YouTube Trends 52

Buffer Social

AUGUST 16, 2023

In this article, I will share six key strategies I’ve used so far. Build a tailored portfolio of successful campaigns to advertise my business. Create tailored pitch templates, media lists, and outreach strategies for my target audience. So how did I scale my PR agency to a coveted seven-figure powerhouse?

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Strategy Press Release Startup Reputation 74

Sprout Social

SEPTEMBER 18, 2023

See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources. A Gartner survey reveals a majority of CMOs find their teams lack the capabilities required to deliver their marketing strategy.

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Marketing How To Sample Samples 132

Keyhole.co

FEBRUARY 9, 2024

There are things like paid ads, or if you’re not looking for paid sponsorships, you can opt for numerous free promotional strategies. However, these are highly effective methods for creating brand awareness and boosting your company’s sales with the right marketing strategy. What kind of content should you create?

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Strategy Facebook Marketing Groups 52

Sprout Social

MAY 28, 2020

Social media campaigns are focused and coordinated efforts that generate measurable results across social media platforms. Campaigns are a chance to switch things up, reach your audience in a new way, create memorable content and make a real impact on top-line business goals. Optimize campaigns with real-time data and feedback.

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Campaign Report Social Media How To 87

Sprout Social

APRIL 6, 2023

They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. Calendars can also help streamline collaboration and track marketing performance. Although it won’t replace your content strategy, it will give you and your team a better chance at driving results through your content.

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Content Collaboration Project Template 82

Pixlee

FEBRUARY 11, 2020

With the growing popularity of TikTok, many brands are scrambling to build a TikTok marketing strategy. The bottom line: savvy brands are starting to use it to reach younger audiences and show a different side of themselves through funny videos, challenges, games and other strategies that are specific to the platform.

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Strategy Brands Marketing Authentication 66

Sprout Social

APRIL 14, 2021

Instagram Reels, YouTube Shorts, Snapchat Spotlight) your brand can leverage the following six TikTok takeaways to influence strategies for your other social channels. Even if your brand isn’t active on TikTok, partnering with influencers or brand ambassadors can be a great way to expand your reach without a full-blown brand TikTok strategy.

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Trends Influencer Strategy Hashtag 145

Waxing UnLyrical

APRIL 13, 2016

Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. Promoting various events and webinars. What is their profile like and how will their personality promote your campaign?

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Influencer Campaign Marketing Fashion 100

Sprout Social

FEBRUARY 5, 2024

The most critical strategy or component of any business is its employees. As brands make plans to celebrate diverse communities through Black History Month and others, it’s important that they approach their campaigns with authenticity, empathy and cultural intelligence,” says Blackburn.

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Buffer Social

OCTOBER 27, 2022

Small Business Saturday is an annual event that takes place on the Saturday after Thanksgiving in the United States. They included sustainable companies like Pineapple Collaborative and OUI The Peopl e. The event was elaborate, featuring over fifteen small brands, and was done in place of a typical Black Friday campaign.

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Cortex

JUNE 10, 2020

Planning an experiential marketing campaign requires multiple levels of collaboration, effective communication, and creative thinking. Generally, this type of marketing event involves a certain amount of face-to-face interaction and, before that, a multitude of moving pieces.

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