Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO.

Case Study 114

Case Study Marketing Directory Retail 114

Buffer Social

JULY 23, 2018

However, we stumbled across a case study from Viper where they featured an eCommerce business that was able to generate more than 41,000 email signups and 10,000 social media followers in one campaign. But when done right (and ethically), virality can really sky rocket a specific campaign across the board. Brian : 19.

Case Study 69

Case Study Study Social Media Tools 69

SocMed Sean

FEBRUARY 10, 2022

The same study also found that 70% of Instagram hashtags are branded. In addition, over 80% of companies view engagement on the platform as their most important metric. Case studies show that 80% of Instagram users follow at least one business profile. One of the new metrics that was implemented is Accounts Engaged.

Instagram 162

Instagram Strategy Marketing Metrics 162

Oktopost

MARCH 4, 2024

But you can’t measure the success of your B2B SaaS marketing purely on revenue- other key metrics lead and impact your bottom line. Have a range of case studies available Similar to customer reviews, your prospects are more interested in what your clients have to say.

B2B 62

B2B Strategy Marketing Case Study 62

Sprout Social

SEPTEMBER 21, 2023

An influencer media kit is a presentation that showcases an influencer’s past partnerships, content creation experience and performance metrics. Influencer metrics like engagement rate, follower count and affiliate link performance are common to see in kits. What is an influencer media kit, anyway? Performance stats This is a big one.

Influencer 94

Influencer UGC Metrics Case Study 94

Oktopost

DECEMBER 19, 2023

With the ability to schedule and post X (Twitter) Threads directly from Oktopost, you can piece together several related Posts from your Post Console, add rich media, assign it to a campaign for easy measurement, and schedule it in just a few minutes.

Engagement 69

Engagement Case Study Overview B2B 69

Kikolani

SEPTEMBER 13, 2016

Hence why monitoring the links of your website is just as important as running a content marketing campaign to acquire quality links. In this article, I’ll show you how to determine if a backlink is right or bad for SEO and what are the most important SEO metrics to look for when doing a backlinks analysis. None of that is true.

Metrics 60

Metrics Analysis SEO NoFollow 60

Kikolani

SEPTEMBER 13, 2016

Hence why monitoring the links of your website is just as important as running a content marketing campaign to acquire quality links. In this article, I’ll show you how to determine if a backlink is right or bad for SEO and what are the most important SEO metrics to look for when doing a backlinks analysis. None of that is true.

Metrics 60

Metrics Analysis SEO NoFollow 60

Oktopost

JANUARY 12, 2021

What are the most valuable metrics and KPIs to track, and how do you know if the CX you’re offering is successful? B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. Source: Salesmanago. How do you measure B2B CX?

B2B 101

B2B Marketing Metrics Survey 101

Convince & Convert

MARCH 4, 2010

But, to ensure you aren’t disheartened in the meantime, select success metrics that are appropriate for your goals. Without a statistical measure of your blogging progress, adding content to your blog on a regular basis can be an incredibly lonely proposition.

Metrics 132

Metrics Strategy How To Tourism 132

Laurel Papworth

MARCH 10, 2021

In this lecture on social media for Universities and Higher Education we look at measurement, analytics, insights and other goodies as well as some College case-studies of high number of followers but low engagement and vice versa, plus subscribers vs engagement vs reach vs impressions.

Analytics 52

Analytics Social Media Case Study Overview 52

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. Next, use a mix of quantitative and qualitative social media metrics like engagement rate, share of voice or customer sentiment trends to understand social’s impact.

Social Media 110

Social Media Sentiment Loyalty Microsoft 110

Keyhole.co

JUNE 27, 2023

It allows users to track performance metrics and access educational resources. It gives you a central place to find: Essential metrics, Insights Learning resources to get to know your audience Track performance Improve your content strategy This all-in-one management tool allows users to enhance their presence and reach their goals.

Instagram 52

Instagram Analytics Hashtag Metrics 52

Convince & Convert

APRIL 22, 2015

Therefore, brands of every genre are teaming up with mom bloggers and reporting awesome brand lift and campaign results. 4 Easy Components When Preparing to Run a Campaign with Mom Bloggers Prepare for the time consuming and detailed organizational components of running a great blogger outreach strategy. Less is more.

Blogger 60

Blogger Case Study Marketing How To 60

Waxing UnLyrical

FEBRUARY 13, 2015

Consider this recent case study (well, it’s not a case study yet, but it is recent work), which I discussed with Rebekah Iliff over at AirPR’s blog : “We recently wrapped a project with a client in the education space; they were launching a new online offering. And analytics are at the heart of this approach.

Analytics 100

Analytics Case Study Proposal Consultant 100

Convince & Convert

JANUARY 28, 2014

The story that stood out the most and gave me the warmest and fuzziest feeling was Scott Thomas’s example of how well Char-Broil treats him and how well they run their blogger outreach campaigns. An Ongoing Campaign. We couldn’t find those folks through metrics alone.”. Naturally, I wanted to know more.

Blogger 153

Blogger Case Study Klout Influencer 153

Dave Fleet

NOVEMBER 29, 2010

That means considering objectives, stakeholders, your key audiences, other overarching strategic considerations and appropriate metrics alongside the tactical ideas. Campaigns can work, but starting from scratch for each campaign limits the potential effectiveness of those campaigns and runs the risk of generating social media scorched earth.

Social Media 403

Social Media Proposal Consultant Wikipedia 403

Sprout Social

SEPTEMBER 14, 2023

Customer marketing refers to marketing methods, campaigns and activities designed to build connection and loyalty with existing customers by elevating their experience with your brand or products. What is customer marketing? This starts with evaluating your customer care effectiveness.

Strategy 124

Strategy Brands Content UGC 124

Hootsuite

MARCH 16, 2020

Advertisers with access to the self-service dashboard can create In-Feed Video ad campaigns. . In some cases, an account rep may set up your account for you. Creating a new ad campaign. Once you complete your account details, you can go to the Campaign tab to create your first ad campaign. TikTok account setup.

Advertising 141

Advertising Marketing Campaign Hashtag 141

Webbiquity SMM

AUGUST 23, 2010

The “no&# group will counter that the metrics and tools haven’t yet matured, or that social media is too amorphous to even be measurable, or that it is rapidly becoming simply part of the plumbing or wiring of a modern organization, making ROI immaterial. . Sexy Numbers: Measuring ROI in Social Media Campaigns by ReveNews.

ROI 193

ROI Social Media Vocus Metrics 193

Social Media Marketing

SEPTEMBER 27, 2017

The course will teach you how to create content that is compelling and engaging to get the results you want from the campaign. It is possible to measure progress in key metrics such as the number of views, clicks, and so on. Case studies may be presented to show you what a successful campaign looks like.

LinkedIn 96

LinkedIn Training Case Study Course 96

Sprout Social

JUNE 25, 2019

Simply put, agencies are capable of running campaigns and providing a level of knowledge that simply isn’t possible in-house. A campaign that might take months for you to put together in-house can be done by an agency in no time. Agencies can juggle multiple campaigns at once. Agencies have an unparalleled level of expertise.

Social Media 96

Social Media How To Marketing ROI 96

Buffer Social

JULY 17, 2023

Your bargaining power starts from your media kit, which is a document featuring case studies of your past work and audience metrics, along with your rates. Then, in 2023, they launched a Kickstarter campaign to crowdfund the game’s development and raised €30,000 in 24 hours (and counting).

YouTube 72

YouTube Affiliate marketing How To Template 72

Proactive Report

DECEMBER 9, 2017

CASE STUDY : Mizuno Mezamashii Run Project. They launched an influencer campaign called the Mezamashii Run Project. Content and media analyst Rebecca Lieb of Kaleido Insights , advises companies to consider metrics that don’t relate directly to sales, but still demonstrate monetary value.

Case Study 40

Case Study B2B Project ROI 40

Waxing UnLyrical

DECEMBER 18, 2012

The case studies are terrific , including the American Red Cross, MomsRising, and DoSomething.org. My precious Blue Key campaign is a featured case study. There is a picture of a cute dog on the second page of the book. The second page! Beth and Katie don’t preach to you, they tell you stories.

Case Study 208

Case Study Consultant Buy Study 208

Sprout Social

FEBRUARY 13, 2020

Once you have access to the metrics that matter to your business and you’ve made sure you are prioritizing the right things, you’ll want to: Build your prioritization matrix. Confirm you are tracking the profiles, campaigns and conversations you need to based on what your leader has shared about business goals.

Skills 109

Skills Metrics Report Organization 109

ProBlogger

FEBRUARY 20, 2013

I could see that if I added related articles lists to every post, that may catch the eyes of readers without harming the user experience, and increase the blog’s time on site metric and repeat visit potential. Soon after the acquisition I started an AdWords campaign to promote those services.

Case Study 43

Case Study Study Buy Adsense 43

Sprout Social

OCTOBER 25, 2022

However, it’s much easier to connect web traffic to ROI making it a management-preferred reporting metric. When brands collaborate on new releases or campaign ideas, both parties get a chance to introduce themselves to new audiences. Both co-marketing and co-branding campaigns bring engagement from the jump. Case studies.

Strategy 131

Strategy Brands Hubspot Survey 131

Webbiquity SMM

MAY 10, 2011

Jacquie McCarman argued in It’s Not Your CEO’s Fault He’s a Social Media Moron that “Most C-levels will scroll down to the bottom line to determine effectiveness of any campaign but what many don’t realize is that the bottom line definitions have changed with this new-fangled internet technology.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Laurel Papworth

APRIL 21, 2012

In this one-day course you’ll get a real taste of the marketing power of the new Social Media campaigns: creating managing and distributing social content through online communities. We’ll look at case studies of customers engaging with companies on social media sites and evaluate the benefits and drawbacks of various social media tools.

Training 76

Training Course Social Media Press Release 76

Hootsuite

JULY 2, 2019

This could mean that employees share information about specific products or campaigns. Create a hashtag to promote a specific employee advocacy campaign. An advocacy campaign should align with at least one of your company’s primary business goals. Then decide which social media metrics to track. What is employee advocacy?

Social Media 111

Social Media Guidelines HootSuite How To 111

Unmetric

AUGUST 19, 2019

Here’s an interesting case study video on how the Red Socks Company created a hit campaign by researching what other brands did around Lost Sock Day using Unmetric. The tool gives you real-time insights on feedback from your audience on your brand’s campaign performance. . Now, how cool is that? Pricing: N/A.

Social Media 91

Social Media Tools Price Hashtag 91

Danny WhatMough

JUNE 12, 2014

As a member of AMEC’s social media measurement committee, I am delighted that today we have launched the social media measurement valid metrics frameworks and user guides. The framework is a rigorous and yet flexible way to structure and record social media metrics. Industry Support. picture credit. social media'

Committee 61

Committee Social Media Case Study Metrics 61

Keyhole.co

OCTOBER 16, 2023

Be sure you have a portfolio of campaigns that you can highlight. Case studies, demonstrating the results you can provide to your clients. Developing a social media strategy for your clients means defining the goals for their campaign, as well as the metrics you’ll use to measure your success.

Social Media 52

Social Media Marketing How To Cost 52

Hootsuite

AUGUST 11, 2020

Each objective should specify the platform(s), the metric(s), and an end date. It needs to be clear when to measure the goal and what the metric is for success. This may include: Social media promotions and campaigns. Testimonials, endorsements, and/or case studies. Social media goals. social media goals.

Proposal 143

Proposal Template Templates RFP 143

Sprout Social

MARCH 21, 2017

Developing a social media marketing funnel “mindset” so that you can think like a conversion optimizer when planning and executing your social media campaigns! Monitor the metrics that matter: Even when your social media content aligns with various stages of the marketing funnel, you can’t take a “set it and forget it” approach.

Social Media 106

Social Media Marketing How To Metrics 106

Waxing UnLyrical

OCTOBER 26, 2016

Research is step one for many projects and campaigns, and it’s easier than ever to get numbers. By actually talking to people, you can get a glimpse behind the scenes and apply meaning to your metrics. Guest Post by Kristie Aylett. Dashboards. Online surveys. Those are a bit harder to uncover. We’re hoping for the Eureka! The result?

Conversation 100

Conversation Project Metrics Survey 100