Jon Loomer

JANUARY 9, 2018

Back in November, Facebook announced campaign budget optimization. They pitched it as an “easier way to maximize campaign results.” ” As is the case with most new ad features, Facebook campaign budget optimization rolled out slowly. In that case, the campaign results in 15 conversions.

Campaign 167

Campaign Features Facebook Advertising 167

BeingOptimist

MAY 17, 2023

Auto dialing campaigns have become integral to various industries, facilitating effective communication with potential customers. With technological advancements, the integration of artificial intelligence (AI) has revolutionized how auto-dialing campaigns are conducted.

Campaign 75

Campaign Sentiment Privacy Analysis 75

Jon Loomer

JUNE 12, 2019

Back in January, Jon wrote about Campaign Budget Optimization (CBO) and how it would become the default in September 2019. Regardless of your country, the vertical you sell in, or your Facebook campaign objective, there just doesn’t seem to be one, consistent formula that everyone can use for success. A Quest For Truth.

Campaign 167

Campaign Guidelines Upcoming Course 167

Social Media Today

FEBRUARY 23, 2019

Facebook will soon be migrating all ad campaigns to its Campaign Budget Optimization process - here's an overview of the change.

Campaign 167

Campaign Overview Facebook Process 167

Keyhole.co

NOVEMBER 18, 2021

That said, working with influencers is not the same as a traditional digital marketing campaign. Instead of relying on spreadsheets and screenshots from influencers, influencer marketing platform Keyhole helps brands measure and optimize influencer marketing campaigns with analytics data. Pricing – Customized. . #2. CreatorIQ

Influencer 124

Influencer Campaign Tools API 124

Ignite Social Media

SEPTEMBER 25, 2019

Facebook is giving time back to media buyers by migrating all ad accounts to Campaign Budget Optimization (CBO) starting early next year. That’s when media budget will be set at the campaign level instead of the ad set level. Bid Strategy: With CBO, Campaign Bid Strategy is also set at the campaign level.

Campaign 133

Campaign Facebook Cost Buy 133

Social Media Today

SEPTEMBER 28, 2023

It could be worth tuning in, especially as we head into the holiday push.

Campaign 173

Campaign Tips 173

Waxing UnLyrical

FEBRUARY 29, 2016

Campaigns and events take a lot of planning and effort. Here are some ideas on how to optimize your campaigns… and on a day that comes only once every four years, no less! 4 Components Of The Best Social Media Campaigns. 4 Components Of The Best Social Media Campaigns. Just GOLD. Based in the Washington, D.C.,

Campaign 100

Campaign Adwords Consultant Eventful 100

Small Business Mavericks

AUGUST 27, 2014

Do you have the right campaign settings? ” He has written A Guide to Optimal Campaign Settings for AdWords in 2014 for Savvy Advertisers over on Search Engine Journal to explain the way he approaches this foundational topic. . Always include the search partner network when starting a new AdWords campaign.

Adwords 121

Adwords Campaign Tips CPC 121

Social Media Today

APRIL 15, 2021

Facebook is developing a new system that would enable advertisers to automate optimal ad spend across multiple platforms.

Platform 215

Platform Campaign Facebook System 215

Jon Loomer

MARCH 9, 2024

Here’s how to approach campaign construction in 2024… Things have changed , but people still approach this like it’s 2017. How Meta determines who sees your ads and optimizes for delivery has changed since then, and you should change, too. Limit the number of active campaigns. Use multiple text options.

Construction 151

Construction Campaign How To Advertising 151

Jon Loomer

JANUARY 29, 2024

The path to successful Meta ads campaigns isn’t always a clear one. Today’s focus: Ad set optimization-related mistakes. When we talk about ad set optimization, the conversation is around how Meta optimizes to deliver your ads based on critical selections you’ve made in the ad set.

Advertising 164

Advertising Conversation Campaign Eventful 164

Jon Loomer

JUNE 28, 2023

Advantage Campaign Budget (formerly Campaign Budget Optimization or CBO) is an option when you create a Meta ads campaign. Let’s go… How it Works The standard campaign setup utilizes individual ad set budgets. But when Advantage Campaign Budget is turned on, the budget is set within the campaign.

Campaign 160

Campaign Types Strategy Process 160

Jon Loomer

FEBRUARY 12, 2024

They consider it a “true prospecting” campaign and only go after completely new customers. But, you’re also optimizing for conversions, link clicks, or landing page views. It doesn’t matter whether you’re optimizing for conversions, link clicks, or landing page views. Performance goal optimization.

Advertising 185

Advertising Campaign Cost Conversation 185

Jon Loomer

JANUARY 24, 2024

We’re entering a new era of ads optimization driven by broad targeting and automation. While this has long-term potential for sales campaigns, there are obvious weaknesses outside of that focus. How does Meta improve optimization to work in all situations? This can also work for conversion leads optimization.

Advertising 174

Advertising Eventful Campaign Engagement 174

Social Media Today

APRIL 20, 2021

LinkedIn has published a new study on InMail response rates, including pointers on how to maximize InMail performance.

Publishing 203

Publishing LinkedIn Campaign Data 203

Jon Loomer

MARCH 7, 2024

There was a time when creating multiple ad sets per campaign made more sense. If you’re using Advantage+ Audience or even the original audiences while optimizing for conversions, your inputs automatically expand. Combining Budgets Combining ad sets gives one ad set more data and optimization power.

Construction 139

Construction Compete Campaign Advertising 139

Jon Loomer

JANUARY 17, 2024

Whether it’s due to the streamlining of Meta ad campaigns through the Advantage+ products or the assistance of AI, these rumblings were inevitable. Some companies misjudge the impact of Meta’s streamlining of campaign creation. Each campaign required several ad sets and plenty of customized settings.

Advertising 190

Advertising API Skills CPM 190

Jon Loomer

FEBRUARY 26, 2024

Additionally, you should reconsider campaign construction strategies due to how it works. When using the original audience options, Advantage Detailed Targeting audience expansion is automatically turned on and can’t be turned off when optimizing for conversions, link clicks, or landing page views. Custom Audiences.

Construction 183

Construction Cost Issues Conversation 183

Jon Loomer

FEBRUARY 18, 2024

Traffic campaigns ALMOST never work. I’m not alone in that I discourage advertisers from using traffic campaigns. The quality of traffic Meta sends with this optimization tends to be terrible. His traffic campaign actually generated a high number of purchases and an amazing ROAS. The post Results From Traffic Campaigns?

Campaign 146

Campaign Sample Samples Software 146

Jon Loomer

MARCH 27, 2023

Using Ad Set Spend Limits If you are using Advantage Campaign Budget (formerly known as Campaign Budget Optimization ), you have the option of setting an ad set spend limit (or minimum). Optimization Event Your optimization event matters. This may lead to delivery issues. This often results in restricted delivery.

Advertising 182

Advertising Cost Issues Campaign 182

Jon Loomer

FEBRUARY 4, 2024

We have more updates to Advantage+ Shopping campaigns. Originally, you could only optimize to maximize the number of conversions. Then value optimization was added. Then you could (as well as a ROAS goal when optimizing for value). Defaults were locked in. Since then, Meta has opened it up a bit.

Eventful 150

Eventful Conversation Campaign Cost 150

Jon Loomer

JANUARY 7, 2024

How many ad sets should you use per campaign? This is a question that comes up a lot, and the answer depends on two things that are often tied together: Optimization Overlap Understand that this is something that has changed in the past few years because of targeting expansion and Advantage+ Audience. It’s what Meta recommends.

Campaign 138

Campaign Cost Conversation Types 138

BeingOptimist

MAY 18, 2019

If yes then you must know about the Paid Search campaign. People are preferring the search engine optimization , Paid search optimization is equally important. . The days of a paid search campaign pushing users to shop for your wares have long ago passed, for the brands to circle back to at least one central acknowledgment!

Paid Search 40

Paid Search Campaign CPA LinkedIn 40

Jon Loomer

JANUARY 22, 2024

It could also be because you’re running an Advantage+ Shopping Campaign. This is now the default option when setting targeting in manual campaigns, though you can currently switch back to the original audience options. Optimization is Literal This is going to come up repeatedly, so let’s address it now.

Embedding 165

Embedding Eventful Cost Issues 165

Jon Loomer

JANUARY 24, 2024

Campaigns that are optimized for Impressions, Video Views, Reach, Engagement or Ad Recall Lift will now have the option to opt-in to Advantage Detailed Targeting.” Previously, these optimizations were not eligible. So, just like when optimizing for conversions, it’s always on with no ability to turn it off.

Campaign 131

Campaign Advertising Features Conversation 131

Jon Loomer

FEBRUARY 21, 2024

While I was preparing my slides for Social Media Marketing World about the changes related to targeting and optimization over the years, it struck we why so many advertisers struggle with understanding how their role has evolved with targeting: There’s a messaging problem. This was “Optimization for Ad Delivery.”

Advertising 168

Advertising Campaign Conversation Eventful 168

Social Media Today

APRIL 9, 2024

New partnerships to make it easier for Snap ad partners to optimize their campaigns.

Campaign 147

Campaign Analytics 147

Ignite Social Media

JANUARY 22, 2024

Target the right users for your campaigns. It only takes a few minutes to create a TikTok Ads Manager account and launch your first ad campaign. Set Up Your Ad Campaign In TikTok Ads Manager, create a new campaign. and give the campaign a name. Flexibility for any budget. Ease of setup. Then create your ad.

Organization 179

Organization Campaign Conversation Platform 179

Jon Loomer

MAY 21, 2023

Far too often, overcomplicating your campaigns is costing you money. Especially if you have big budgets, you have the room to make your campaigns more complex. Stop Overthinking Optimization What is the action you want? Optimize for that. And if you optimize for a ThruPlay, the same thing can happen with Rewarded Video.

Advertising 179

Advertising Campaign Groups Groups 179

Jon Loomer

MARCH 29, 2024

Don’t spread your budget over countless campaigns and ad sets. This is less of an issue when optimizing for a purchase, but you should separate countries by CPM cost groups otherwise. You want to test different optimization options. Limiting your ad sets makes you more efficient. Exceptions But there are exceptions.

CPM 145

CPM Cost Issues Groups 145

Jon Loomer

JUNE 21, 2023

If you’ve selected the Leads objective in Meta Ads Manager recently, you may have seen an immediate prompt for a Tailored Leads Campaign. And if you’ve experimented with Advantage+ Shopping Campaigns , you’ve certainly spotted similarities. Is there a clear benefit to using Tailored Leads Campaigns?

Campaign 180

Campaign Features Process Conversation 180

Jon Loomer

MARCH 11, 2024

Advantage+ Audience is the initial default for all campaign objectives , regardless of the performance goal. This is especially true when optimizing for purchases. There’s no better example of this in action than Advantage+ Shopping Campaigns. Advantage+ Shopping Campaigns don’t allow for any targeting inputs.

Advertising 174

Advertising Groups Groups Conversation 174

Jon Loomer

SEPTEMBER 12, 2023

A popular strategy is to run Traffic campaigns that optimize for link clicks or landing page views. When you optimize for link clicks, you’ll see this is far from the truth. Meta needs a way to optimize for quality traffic, but that doesn’t exist. The post Don’t Optimize for Clicks!

Embedding 170

Embedding Eventful Cost YouTube 170

Jon Loomer

DECEMBER 18, 2023

Before running your first campaign, you and your client should come to an agreement on the overall strategy and their role in it. While their feedback is necessary for background and establishing what is important, you should determine how those goals are achieved — how your campaigns are constructed, targeted, and optimized.

Construction 187

Construction Advertising Industry API 187

Jon Loomer

OCTOBER 25, 2023

Advantage+ Shopping Campaigns roll out, which eliminate targeting inputs. Sometimes (like with Advantage Campaign Budget), Meta backs off. We’ve seen this with Advantage Detailed Targeting and Advantage Lookalike for specific optimizations. We’ve seen it already with Advantage+ Shopping Campaigns.

Campaign 184

Campaign Advertising Privacy System 184

Jon Loomer

JANUARY 21, 2024

It’s easy to create campaigns now. Yes, the process of creating a campaign has never been easier. They understand weaknesses in optimization , how these weaknesses can lead to misleading results, and how they can avoid these pitfalls. The post It’s Easy to Create Campaigns Now appeared first on Jon Loomer Digital.

Campaign 164

Campaign API Skills Eventful 164