Waxing UnLyrical

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Short and Simple Ways of Making Your Instagram Account Boost SEO

Waxing UnLyrical

The first place you need to start the process of making your account SEO-friendly is the bio section. Make sure, you include your location, contacts and business hours to help people in the vicinity to walk in to buy personally. Integrate SEO into Your Instagram Account.

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On Falling in Love…and Public Relations

Waxing UnLyrical

It’s February, and besides fixating on when I’ll be able to venture out in the morning for work without being swathed in multi-layered warmth, I allow myself a moment to get all romantic, buy my wife roses, and celebrate that wonderfully-contrived concept called “ Valentine’s Day.”. Image: George Eastman House via Flickr, CC 2.0.

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Why Measuring the Networked Nonprofit is a Must-Read

Waxing UnLyrical

Disclosure: before I go any further, you should know that I was asked to participate in a peer review process of the book while it was still in manuscript form, and I was paid a small honorarium for my time. Frankly, just the fact that the book is the product of Kanter/Paine should make you go buy it. Well, this is the second one.

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Relationship Advice: Your Nonprofit Organization and Building Community Organization Partnerships

Waxing UnLyrical

Include volunteering in your communications process, mainly research and planning. Create a ladder of donations and a “buy-in.”. If your relationship story is told, your audience will continue to “buy in” to your larger story. When employees do volunteer, highlight them and your company’s dedication to being good neighbors.

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10 Ways Jay Baer’s New Book, Youtility, Will Change Your Life

Waxing UnLyrical

So when I do write about a book, your foregone conclusion should be that I like it and I’m going to recommend you buy it. As Jay describes in his ebook, his entire process is a marketing goldmine. For example: “Good ideas don’t have an expiration date” (Page 170). I mean, what a great line. Three things.

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Where to Begin Defining Your Target Audiences Online for Content Creation

Waxing UnLyrical

Who Will Buy What You Are Selling? One important clue to your target audience is who currently buys your products, or reads your online materials. There is some guesswork involved in this process, but you should try to find a narrow enough range that you can actually picture your target customer. Image: damedeeso/ThinkStock.

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How to Boost Social Media Engagement with Influencer Marketing

Waxing UnLyrical

Don’t buy influence, build it. So it’s important that you don’t treat influencer engagement like a buy-out. Identify the people who wield an influence over your audiences’ buying decisions. Using content discovery and scheduling tools like Feedly , or DrumUp could help simplify the process.