Remove Buy Remove Mobile Remove ROI Remove Sentiment
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What social media tasks to automate and what to personalize

Sprout Social

Social media professionals think about the big picture and have to: Develop and implement a comprehensive social media strategy A comprehensive social media strategy maximizes ROI and supports business goals. Report on social media performance Social media reporting evaluates the ROI of your efforts.

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What is a customer journey map and how to make your own [examples included]

Sprout Social

They see your ads, interact with you on social media and explore your website before they buy. A basic customer journey map includes the buying stages (and support touchpoints) a customer goes through. This helps determine the ROI of customer-centric engagement and service. Creating the map is a great internal exercise.

Examples 100
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How do you Measure Success?

Direct Marketing Observations

I’ll admit I do have a bit of a hoarder in me, not to the extremes that you see on TV, but only in the sense that the things that I save have a) some sort of lifetime business value or b) a sentimental family value. Did you buy it? So, needless to say, there is a bit of an accumulation. Was it fun? Did we lose? Was it worth it?

Sentiment 196
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These Two Data Points Demonstrate What's So Wrong With Marketing Today

Twist Image

How important is sentiment in the evaluation of a brand''s value? How many brands do we now see - active and engaged - online that have (without question) turned their brand sentiment around (think about airlines, banks, restaurants and more)? brand sentiment. mobile app. brand sentiment. mobile app.

Data 101
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Breaking from Tradition: The Four Ms of Influence Marketing

Convince & Convert

As digital and mobile become ever more pervasive in our lives as consumers, so marketers need to tap into that and meet the demands of today’s connected consumer. Instead, brands are left with impressive amplification metrics, but no real ROI. Or maybe they’re further down the road and ready to buy ( Purchase stage).

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%).

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Poor Social Responsiveness Risks Tarnishing a Brand’s Image

Techipedia: Tamar Weinberg

Use data analytics to monitor sharing and customer sentiment. Social media marketing is still marketing, and making sure that particular strategies generate a decent ROI and meet business goals is important. Create novel content or mobile apps, for example. Test the effectiveness of various approaches. Like this post?