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[Interview] How Microsoft Uses Social Analytics, And How You Can Too

Audiense

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. At the core of this activity is using social media data intelligently to extract smart insights. oPFpp7ruQF pic.twitter.com/uQhw1fG2z7.

Microsoft 112
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Paying Homage to the Social Technographics Ladder

Ignite Social Media

If you’re an OG in the social media marketing business, there’s little doubt that you don’t remember the Social Technographics Ladder created by Jeremiah Owyang , Josh Bernoff and Charlene Li when they worked at Forrester Research. . Enter the Social Technographics Ladder. Social Technographics Today .

Survey 148
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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. 75% of B2B buyers use social media to make buying decisions.

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The complete guide to using LinkedIn Groups

Sprout Social

And LinkedIn audiences have twice the buying power of the average online audience. For example, if you enter the query “Microsoft Excel,” you will find “Microsoft Excel Users” under Groups at the top of the search results. Microsoft Excel Users has clear, concise rules of conduct. Here’s why.

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The Complete Guide to LinkedIn Events

Oktopost

We’ve all had to adapt to a new reality, but buying, selling, and hiring still needs to happen. LinkedIn Events is Microsoft’s (much anticipated) professional answer to Facebook Events. It is also the top social media platform for B2B lead generation by far. What are LinkedIn Events? Known Issues and Challenges.

Eventful 128
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Social Media Lawsuits Protect Yourself From Them | Guest Posts.

Convince & Convert

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. The Lawyers Are Coming Social networks give people the ability to share incredible volumes of content. The FTC encourages social media policies be in place and reviewed.

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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

What we’re witnessing in today’s tough economy is the inevitable rise of social selling. This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP.

LinkedIn 113