Convince & Convert

MARCH 4, 2010

Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. Yet, in much of my social media consulting work corporate blog owners are invariably most interested in total visits and RSS subscribers.

Metrics 132

Metrics Strategy How To Tourism 132

Your Escape From 9 to 5

APRIL 15, 2022

A set of keywords can return billions of suggested pages in seconds, ranked based on certain metrics such as relevancy, page visits, etc. Is social media management still relevant? Social is the New SEO. SEO expert Neil Patel made a compelling argument related to Google’s recent stance on social signals.

SEO 74

SEO Social Media Engineering Social Media Management 74

Pam Moore

JUNE 2, 2017

From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Of course we also help you master every top social network such as Facebook, LinkedIn, Twitter, Instagram and more!

Training 167

Training Communities Social Media Real Estate 167

Bill Hartzer

MAY 26, 2010

Trackur – With Trackur you can get social monitoring tools in just 60 seconds, but the amount of market data you can collect after setup is mind boggling. Some of the great things about this social media monitoring site is that it has tools that companies can use to automate their online reputation tracking system.

Cymfony 152

Cymfony Social Media Tools SM2 152

Sprout Social

MAY 19, 2021

The Harris Poll, on behalf of Sprout Social, surveyed US consumers and business executives to better understand how they use social media and its impact on organizations. The report found that, as a result of positive social media interactions with a brand, consumers are more willing to: Buy from a brand (78%).

Engagement 133

Engagement Brands Review Influencer 133

Keyhole.co

MAY 25, 2022

Social media analytics is the collection and analysis of data shared on social channels to measure the performance of your social media accounts — and improve your strategies. A typical social media analytics report looks like this: Source. As you know, social media is about people sharing their lives with others.

Analytics 52

Analytics Social Media ROI Metrics 52

Sprout Social

SEPTEMBER 30, 2022

We’ll also explore 10 tips and tactics you can use to execute social selling like an expert. What is social selling? Social selling is a lead generation strategy designed to help salespeople interact with prospects through social networks. Social networks are one of the main places where information is exchanged.

Tips 129

Tips Authentication LinkedIn Groups 129

Social Media Marketing

MAY 15, 2013

And if you’re on Flipboard, you can get these links in the This Week in Social Media Magazine. Global platform growth, the expanding role of video, social network acquisition rumors, data plays by two of the majors, chefs behaving badly and more - it''s This Week in Social Media. The Platforms In the U.S.,

Social Media 162

Social Media Flipboard Social Networking Foursquare 162

Pam Moore

MAY 27, 2019

People buy from people. The social networks such as Facebook, Twitter, and LinkedIn present a goldmine of data and insights that can help you learn about your audience, understand their behaviors and empower you to connect with your audience in a unique, relevant and human way. People invest in relationships with people.

Data 106

Data Brands Strategy Authentication 106

Techipedia: Tamar Weinberg

JANUARY 17, 2012

Bad customer service will get you banned from major advertising networks, skewered in organic results, and ridiculed on social networks. If consumers complain about your business, your money won’t be green enough to buy advertising online. As seen in the screenshot below, the store is called out as a “Smart Buy!”

Adwords 171

Adwords Price Review Privacy 171

Sprout Social

OCTOBER 10, 2019

If you can become a pro with this fast paced social networking site, you’ll unlock new opportunities to grow your business online. Your approach to every social media site should be different. 1 action brands can take to prompt consumers to buy. Exploring the Top 10 Twitter Metrics You Should Be Tracking Today.

Strategy 107

Strategy Tips Twitter Marketing 107

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Visual.ly ).

Social Media 245

Social Media B2B Marketing SEO 245

Razor Social

MAY 15, 2019

Funnel Stage Measurement Awareness Impressions – positive mentions of your product/service Engagement – likes, shares, comments Increase in website traffic Increase in the number of online conversations about the brand Increase in the number of fans/followers Consideration Improved brand reputation (e.g. Consideration.

Influencer 104

Influencer Social Media How To Campaign 104

Pam Moore

MARCH 19, 2020

Data driven decisions will rule and empower them to fully embrace the best of social network curation features such as Instagram TV (IGTV.) The social networks are making it easy for us. Social networks such as Instagram and Twitter offer easy to use features for polling, voting and curation. Voice search.

Trends 78

Trends Video Marketing Influencer 78

Webbiquity SMM

MAY 10, 2011

.&# On ClickZ, Heidi Cohen reports that even at this stage, only one in three companies are even trying to measure social media ROI, because doing that is hard, though she also outlines five other social media metrics that matter. Make your content easy to share by including social sharing buttons on your blog posts.

ROI 191

ROI Case Study Bazaarvoice Klout 191

Sprout Social

FEBRUARY 7, 2024

More importantly, you can take swift action to prevent negative word-of-mouth from spreading and damaging your business’s reputation. Sprout Social Social media is one of the main sources of competitive intelligence. Track posts, engagement, mentions, performance metrics, sentiment and more from a single dashboard.

Tools 91

Tools Sentiment Marketing Reputation 91

Convince & Convert

JUNE 17, 2010

This is a metric I devised to help me determine the efficiency of the time I spend on Twitter. But, the number of followers you’ve accumulated is a metric that everyone looks at (admit it), and it’s at least a decent barometer of how well you’ve cultivated Twitter. Over the past 30 days, it was approximately 10%.

Twitter 126

Twitter Metrics Social CRM Consultant 126

Sprout Social

JANUARY 11, 2023

In this article, we’re highlighting examples of social media dashboards you can use to illustrate the value of social media across your business. What is a social media dashboard? Social media dashboards empower you to dissect results, iterate strategy, demonstrate value and influence decision making. Example: sentiment).

Template 123

Template Templates Social Media Brands 123

Convince & Convert

MARCH 25, 2010

Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome. Or, you could just use Swix, the super slick new social media scoreboard that just works.

Social Media 117

Social Media Strategy Statistics Metrics 117

Sprout Social

APRIL 26, 2023

According to the latest Sprout Social Index™ , proving social media ROI was the second biggest challenge for social media teams. So if you’re struggling with measuring social media ROI yourself, we get it. Measuring the return on metrics such as engagement rate or customer satisfaction often feels like a guessing game.

ROI 98

ROI Social Media How To Metrics 98

Sprout Social

JULY 6, 2023

Virtually all business leaders believe social media data and insights have a profound impact on top business priorities, according to The 2023 State of Social Media report. Through Sprout Social’s integration with Salesforce and Tableau , you can present social data alongside metrics from other digital channels.

Data 131

Data Social Media Metrics Analytics 131

Techipedia: Tamar Weinberg

AUGUST 27, 2008

Many people found the research interesting, but a number of people commented that the social networks probably shouldn’t be grouped together. So the question arose – was social media traffic misrepresented by grouping traffic from all networks together? Three cheers for them! page views SEO ROI — 1.2

Social Media 100

Social Media StumbleUpon SEO ROI 100

Convince & Convert

MAY 20, 2010

Which pattern matches your social media success metrics? Ready, Fire, Aim There are two schools of thought regarding social media effectiveness tracking. Success metrics are established from day one, with a shared understanding among all team members of how score will be kept. We pick our baby names before the fact.

Metrics 117

Metrics Social Media eBook Social CRM 117

Convince & Convert

MAY 27, 2010

Swix Adds Facebook Tracking Speaking of Facebook, our friends at Swix , the incredibly nifty Canadian social media tracking and reporting service, have managed to wade through the ever-shifting tides and add Facebook fan page metrics. – [link] – I realize not much has changed (yet), but … interested in your take.

Consultant 124

Consultant Metrics Social Media Social CRM 124

Convince & Convert

SEPTEMBER 22, 2010

Or “Throw ‘stuff’ up on the wall and see what sticks,&# versus strategy and planning and metrics analysis. Social rounds it out, helps to expand reach. link] Lauren Faith Great post that can be summarized as the old comparison of shotgun approaches and rifle approaches.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Hootsuite

JUNE 7, 2022

If you want to launch a product, connect with new customers or build your brand’s reputation, an Instagram campaign can help you achieve your goal. The more users that remember your brand, the more likely they are to choose you when it’s time to buy. You’ll measure engagement by tracking these metrics: Likes.

Campaign 145

Campaign Instagram HootSuite UGC 145

Sprout Social

DECEMBER 9, 2021

In this article, we’ll walk through the top four ways social media is currently influencing consumer behavior, and what each means for your brand’s social strategy. Consumers now buy directly from social media networks. Social media is nearly as common as TV or radio ads and word-of-mouth for learning about brands.

Social Media 144

Social Media Review Buy Engagement 144

Convince & Convert

AUGUST 10, 2010

Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). McCann is CEO of Gist , a provider of real-time intelligence on your network of online contacts. JB : How are companies incorporating influence metrics into their marketing? JF : Hyper-targeting.

Social CRM 135

Social CRM Influencer Klout Social Media 135

Techipedia: Tamar Weinberg

JANUARY 5, 2010

Social Media: Getting Started Why You Have to Engage in Social Media, Even if You Don’t Want to (A Smart Bear): Jason Cohen (@asmartbear) makes a compelling argument into why social media must be considered, even if you have no interest in it. The article has examples of how social media worked too.

Marketing 265

Marketing SEO Journal Engineering 265

Rebekah Radice

NOVEMBER 28, 2016

If you want to succeed at social media – once and for all – you need to begin by reviewing your use of social media. Which social networks support your goals? Take a look at which social networks are worth your time… …And which ones are wasting more time than you have to give.

Social Media 159

Social Media Strategy How To Social Networking 159

Hootsuite

JANUARY 24, 2022

Get real-time data about your key Twitter metrics using Hootsuite Analytics. Cloohawk watches your social media metrics like, well, a hawk. Focus your marketing efforts on potential customers who are already intending to buy. See what customers are saying, and improve your reputation and their experiences.

Directory 145

Directory Tools HootSuite Twitter 145

Convince & Convert

AUGUST 2, 2010

Each of these strategies requires different tactics, resources and success metrics. If you’re looking to bring some clarity to your Facebook efforts, be sure not to miss this illuminating presentation from social media strategist Jay Baer. There are five main approaches to using Facebook for businesses.

Facebook 122

Facebook Social CRM Consultant MySpace 122

Sprout Social

JULY 20, 2022

Keep reading to find out what you need to know when choosing an enterprise social media management software. 3 things you need to know before choosing enterprise social media management software. Throughout the buying process, you’ll likely have to work with several stakeholders across your business, from IT to HR and beyond.

Organization 78

Organization Social Media Tools Hubspot 78

Convince & Convert

JULY 14, 2010

His ramblings can be found at www.membershipjedi.com This post is a compilation of ideas born out of Jay’s post “ Why You’re the Key to Social Media Success ” in which he succinctly describes one of the biggest obstacles facing organization’s pursuit of social media effectiveness – corporate culture. Do you agree?

Social Media 137

Social Media Strategy Metrics Organization 137

Convince & Convert

JULY 26, 2010

Then came social networks that were great places to deliver and share messages – but not really that great for telling your story. Unlike your blog, which is on an island, the Pitch is mobile and travels around to all the places you need it to – email, social networks, search engines, etc.,

SEO 115

SEO Social Media Consultant Social CRM 115

Hootsuite

JULY 13, 2023

The list of Sprinklr alternatives below offers a variety of powerful social media tools to help you drive customer engagement, boost brand loyalty, and manage your online reputation. HubSpot Source: HubSpot Like Sprinklr, HubSpot is a customer relationship management (CRM) platform offering social media scheduling functions.

Comparison 76

Comparison HootSuite Hubspot Price 76

Pixlee

NOVEMBER 1, 2021

This is because other metrics like engagement rate must be factored into your rate. Social media managers used to chase the number of followers. Engagement is also determined by the speed of getting likes , social networks track this. . Take a look at some of the top influencer marketing KPIs that you should be aware of.

Influencer 82

Influencer Affiliate marketing Price Blogger 82