Direct Marketing Observations

JUNE 2, 2011

What happens when you have so many options to do something or buy something or say something or share something in social? Is there a tipping point looming here where eventually everyone tires of being so social? When social first came on the scene, the amount of networks were few and far between. I actually think so.

Social Media 244

Social Media MySpace Social Networking Mobile 244

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2011

At this stage, most early adopters and heavy users of other social networking sites would be the majority of new registrants as they are very well aware of the new developments in the networking space. Current social networks in the growth stage are Twitter and Facebook. Today, MySpace can be grouped under this category.

Social Networking 221

Social Networking MySpace Yahoo Case Study 221

Waxing UnLyrical

OCTOBER 6, 2011

When you dig even deeper into the demographics, it becomes obvious that a lot of the prime audiences for my dad’s business — the people most likely to buy used furniture in quantity — aren’t spending their time on Twitter. There are incredible demographic numbers available for most social media platforms now.

Social Media 203

Social Media Platform Tips MySpace 203

Firebelly

MARCH 19, 2010

Digitalia | Indianapolis Social Media Marketing « Facebook Fans Mean Business (And Are More Likely to Buy) | Main | Hook A Facebook Fan Up: Theyre Looking For Discounts » March 19, 2010 Social Media Marketing Madness [Cartoon] It has been uber busy in the Firebelly office this week.

Social Media 100

Social Media Marketing Hubspot Paid Search 100

Techipedia: Tamar Weinberg

JUNE 3, 2010

and after being a full time mom and performing various social media marketing tasks throughout, I’ve learned that there are many parallels that can be taken from parenthood that also apply to social media marketing. Let’s take a look at the similarities. Silence can hurt you.

Social Media 221

Social Media Marketing Digg Consultant 221

Mindjumpers

FEBRUARY 26, 2014

This is the follow up to our Brazil post in our short series that examines the state of social media around the globe. Japan’s social media landscape is equally as diverse as the country’s description. Japan’s social status quo. The network also includes popular social games such as “LINE POP.

Social Media 113

Social Media MySpace Trends Energy 113

Techipedia: Tamar Weinberg

MAY 18, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > 10 Reasons Why Your Business Needs a Killer Social Media Strategy 10 Reasons Why Your Business Needs a Killer Social Media Strategy by Tamar Weinberg on May 18, 2010 Share This is a guest post by Beth Hrusch.

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Direct Marketing Observations

JANUARY 27, 2010

Because people keep buying them. Social media is no exception. We just have a different name for it, it’s called social media obsolescence. What will satisfy this rabid audience of social media consumers looking for the brass ring or the uber answer? So what’s there left to do?

Social Media 143

Social Media MySpace Social Networking Sites 143

Sprout Social

OCTOBER 28, 2021

The role of social media has evolved dramatically since the days of MySpace. Now, a new shift brings social media beyond the realm of brand marketing and into the world of sales. Now, a new shift brings social media beyond the realm of brand marketing and into the world of sales.

Examples 117

Examples Module Buy MySpace 117

Hootsuite

FEBRUARY 10, 2022

The company, a pioneer in social media (in a sense the earliest version of the Metaverse itself) recently went through a major rebrand. It’s social media, the internet, video games, and online shopping all rolled into one. We’ve seen it take form in everything from video games to social media.

Real Estate 142

Real Estate Avatar Library Platform 142

Techipedia: Tamar Weinberg

NOVEMBER 11, 2010

&# Without a clear methodology of measuring ROI, many businesses are still cautious to spend their marketing budget on social media and web 2.0. On top of that, let’s add all of the other social networks out there including Linkedin, Foursquare, Myspace, Friendster, Tumblr, YouTube and the list goes on.

Industry 231

Industry Real Estate Social Media Travel 231

Ignite Social Media

JANUARY 6, 2020

From sharing life experiences in real time to virtual shopping with augmented reality, social media has become a part of everyday life for most people in the world, including those who were born well before the dawn of the internet. Social Predictions for the Next Decade. Need help planning your social strategy for the new year?

MySpace 134

MySpace Instagram Social Networking YouTube 134

Firebelly

MARCH 17, 2010

Chad Richards is the Social Program Manager at Firebelly Marketing. 51% of Facebook fans said they are more likely to purchase from at least a few brands they are fans of on Facebook. 60% said that being a Facebook fan of a brand would cause them to be more likely to recommend that brand to a friend. Having trouble reading this image?

Buy 100

Buy Facebook Paid Search SMS 100

Firebelly

JULY 22, 2010

Digitalia | Indianapolis Social Media Marketing « What the F**k is Social Media NOW? I followed closely behind - buying my tires at another store a mile down the road. Chad Richards is the Social Program Manager at Firebelly Marketing. She turned and walked out the door.

Social Media 188

Social Media Paid Search SMS Syndication 188

Techipedia: Tamar Weinberg

JANUARY 19, 2010

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media Worth it for You? Is Social Media Worth it for You? One of the most common questions in social media is – “is it worth it?”.

Social Media 164

Social Media Yahoo Discount Training 164

Kikolani

FEBRUARY 18, 2013

Social media is very much here, but as those at MySpace can tell you, it’s not always here to stay. The trick to capitalizing on social media trends is to find what is happening now and make it work for you. Follow Your Target Market. The crux of social media is the sense of community that is on the network.

Trends 142

Trends Social Media Tumblr Campaign 142

Justin Levy

NOVEMBER 29, 2009

Justin Levy Marketing and Social Media Home About Archives Contact Disclosures Newsletter Speaking Is Social Media A Fad? Written on November 29, 2009 by Justin Levy in social media , stats , video 29 Comments - Leave a comment! Thanks for taking time out of your day to come hang out here!

Social Media 133

Social Media Delicious Case Study MySpace 133

Convince & Convert

SEPTEMBER 22, 2010

Social media marketing is all about potential audience. Social Supports Email in the Interactive Marketing Hub Indeed, email marketing and social media marketing are spiritually and procedurally similar. Social media connectivity is digital bumper stickering.

Social Media 135

Social Media Strategy Social CRM Consultant 135

Convince & Convert

FEBRUARY 10, 2010

But the problem with email and social media is that too many people are positioning it as an either/or scenario. Several blog posts have foolishly been written about social media “killing&# email. Social Outposts Without the Mystery I’m often asked by corporate clients where they should engage in social media.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Organizations have used it for developing programs, marketing efforts, research, and education. Here are ten social media tools that can aid you with crowdsourcing: Twitter It is already being used for many crowdsourcing efforts. Then again, not everyone is familiar with net marketing except Net Marketers.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Myspace also. Yahoo, too.

Social Media 167

Social Media Strategy Consultant Conference 167

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials.

Social Media 121

Social Media Strategy Social CRM MySpace 121

Convince & Convert

MAY 13, 2010

While my social media speaking engagements vary enough that I alter my material quite a bit from event to event, there is definitely a batch of one liners that I tend to incorporate. Everyone says social media is a unicorn, but maybe it’s just a horse? Focus on how to be social, not on how to do social.

Social Media 151

Social Media Strategy Social CRM Consultant 151

Techipedia: Tamar Weinberg

JULY 15, 2009

The New Community Rules talks about the important role social media has begun playing in our lives. If you’re looking at buying a product or utilizing a service, chances are you’re looking for the sentiment about that product or service as well. That’s why social media is important. The best part?

Communities 170

Communities Marketing MySpace Yahoo 170

Techipedia: Tamar Weinberg

FEBRUARY 22, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Social Media > Is Social Media the Final Frontier of Marketing? Is Social Media the Final Frontier of Marketing? Yes, it’s all to do with social media.

Social Media 105

Social Media Marketing Digg MySpace 105

Convince & Convert

SEPTEMBER 14, 2010

The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. Leaving the etiquette alone for now, our focus is how marketers need to approach our targets.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

DECEMBER 9, 2013

As Facebook was growing, the excitement of social ads’ potential was palpable among Facebook execs and marketing leaders. Add in the huge array of products that marketers want to advertise, and matching ads with what we care about has proven too difficult. Facebook Gives Up on “Real” Facebook Ads. In his new book, “ Earn It.

Facebook 150

Facebook MySpace Advertising Buy 150

Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Absolutely.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JULY 28, 2010

Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. .&# It’s a Bird.

Social Media 148

Social Media Strategy Consultant B2B 148

Convince & Convert

AUGUST 16, 2010

3 must-read articles about social media (plus a bonus from the Convince & Convert vault) Sent twice per week (usually Monday and Friday) Sent at 1pm pacific time 3-2-1: it’s the greatest newsletter in the history of social media newsletters. The price is right, and if you hate them, you can bail out at any time.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. More Work Upfront, Less Ongoing What I love about this program (in addition to the eye-popping results): It’s rooted in helpfulness, not marketing.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

JULY 20, 2010

The post explored the topic of utilizing common interactive marketing tools in unintended ways to tap into consumer demand. Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline.

Social Media 139

Social Media Strategy Consultant Blogger 139

Convince & Convert

MAY 4, 2010

I’m delighted to have had the chance to interview technology consultant and author Phil Simon about how technology and social media adoption is changing companies. Do you see social media participation as one of the hurdles businesses now need to successfully clear? Measuring social media is viable, but not obvious.

Social Media 116

Social Media Strategy Consultant ROI 116

Convince & Convert

SEPTEMBER 20, 2010

Yes, social media applies to B2B. In fact, social media can be MORE transformative for a B2B company than a B2C company. Are there differences between B2B and B2C in social media? Creating and calibrating a social media strategy for any company should follow the same process.

Social Media 147

Social Media B2B Strategy Consultant 147

Convince & Convert

SEPTEMBER 7, 2010

UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form. UNderstandable One of the most commendable aspects of this book is Stratten’s gift for boiling down a marketing principle to its simplest form.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

FEBRUARY 15, 2010

Social network connectivity is becoming the post-modern email newsletter. This puts significant pressure on email to be more relevant, because most of what would be contained in an email newsletter or special offer now happens faster and more personally within Facebook, Twitter or other social outposts. It’s no contest.

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

APRIL 28, 2010

Because our behaviors on the social Web leave a noticeable fingerprint, smart companies can modify the way they engage and interact with us, based on our social graph, purchase history, etc. But now, social media is enabling companies to make influencer outreach a foundational marketing tactic. What would you do?

Social Media 147

Social Media Strategy Influencer Social CRM 147