Convince & Convert

AUGUST 10, 2010

We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands. . We’ve gone from MySpace… [link] [link] Dorothy Dalton RT @BengtWendel: The next online gold rush? JF : Hyper-targeting.

Social CRM 134

Social CRM Influencer Klout Social Media 134

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales. Ultimately, customer loyalty is a huge byproduct of social media, and that loyalty often can translate into sales.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

MAY 5, 2010

Women are routinely misunderstood or ignored by advertisers despite their unprecedented purchasing power and loyalty to brands that earn their trust. Gordon I had the pleasure of interviewing Lisa last week for my blog and I hung up the phone thinking “finally.&# I, for one, will be encouraging my clients to spend time at JaneNation.

Social Media 126

Social Media Case Study Strategy Study 126

Convince & Convert

APRIL 14, 2010

I find it really annoying to see a stream of tweets that contain nothing but the message “buy my stuff&#. I've often wondered how many of those buy-my-stuff Tweets are confusion rather than laziness. I've often wondered how many of those buy-my-stuff Tweets are confusion rather than laziness. link] Sarah Z.

Social Media 129

Social Media Consultant Health Care Questions 129

Convince & Convert

JULY 6, 2010

From raising awareness, to connecting with consumers in the way they want to engage and fostering positive action, leveraging CSR in the social media world can strengthen consumer trust and loyalty, encourage followers (and their friends) to take action and participate, and put a halo over the brand that dives in.

CSR 138

CSR Social Media Strategy Consultant 138

Convince & Convert

JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Buy your own product.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

APRIL 15, 2010

Creating and propagating smart, optimized content that succinctly answers those questions is the most direct line to sales and loyalty. It builds brand loyalty like a gym membership. (I'm Your potential customers have questions about your company, your products, your services, your competitors. There always have to be new content.

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

APRIL 28, 2010

I found when people bought 4 or more homes from us, and lived in them over a period of years, and they kept coming back sometimes buying 6-8 homes or more from the same builder, they always spread the word about our brand. Some just buy. Some just buy. Or the strength of the brand compared to competition?

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

APRIL 13, 2010

link] Lee Riley The Best Advice Has No Shelf Life #li [link] [link] Yael Davidowitz-Neu As always, I enjoy your perspective on how the principles of building brand loyalty/customer engagement remain the same despite significant changes in technology. No matter what, you are the one who makes this ride enjoyable or miserable.

Social Media 112

Social Media Strategy Influencer Education 112

Techipedia: Tamar Weinberg

JANUARY 24, 2008

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Why Nobody Should Buy Digg Why Nobody Should Buy Digg by Tamar Weinberg on December 20, 2007 Share It hasn’t even been a week and my once positive outlook of Digg has come to a sour end. Answers Yahoo!

Digg 104

Digg Buy StumbleUpon Web 2.0 104

Convince & Convert

JULY 14, 2010

The problem is that social is far more about building loyalty and engaging current and future customers than it is about driving immediate sales results. While it can drive immediate sales in some cases, thats not the primarily value it offers.

Social Media 136

Social Media Strategy Metrics Organization 136

Convince & Convert

MAY 26, 2010

These services are in many ways would Twitter was originally, with another layer of loyalty and rewards built in. Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months. The reviews business will be transformed by geo-location.

Social Media 135

Social Media Consultant Video Strategy 135

Techipedia: Tamar Weinberg

JULY 8, 2008

By that I mean not only the social voting sites like Digg, Reddit, etc, but also on the social networks (Facebook, MySpace, etc), social communication tools (Twitter, Pownce, Seesmic, etc.), That’s shifting to a future where profit comes from helping people buy. It’s not about any of the tools.

Social Media 163

Social Media Marketing Consultant Communities 163

Webbiquity SMM

JANUARY 10, 2011

Having long ago passed MySpace as the most popular social network, Facebook recently replaced Google as the most-visited website in the U.S. Fans are fickle: How to inspire loyalty after the “like&# by iMedia Connection. It’s hard to overstate the impact of Facebook. People are busy.

Facebook 210

Facebook B2B Privacy MySpace 210

Convince & Convert

JULY 22, 2010

However, if a firm focuses on building brand loyalty with a small subset of customers, they may find that it has an exponential impact. Lion Brand Yarn found that their customer outreach strategy drove impressive e-commerce results – those who visited the company’s blog were 41% more likely to buy at the Web site.

Social Media 129

Social Media Strategy Influencer Case Study 129

Techipedia: Tamar Weinberg

JUNE 16, 2010

It helps build loyalty, generate conversations, and it also gets you more followers if you do it right. Do you always tell people to “buy now”, “buy before midnight”, “For the first 300 people”, etc? How about telling your Twitter followers what is up on your Facebook fan page? Do I hard sell with my updates? Answers Yahoo!

Questions 277

Questions Social Media How To Postrank 277

Convince & Convert

APRIL 8, 2010

I've heard others claim that they keyboard and USB adapters allow it to be laptop-like, but to me what buy a device when you're just going to attach a bunch of things to it that makes it more like a laptop? We bought two for our design office, and I can see many buying it for the family, where several people would want to use it.

iPad 137

iPad Content iPhone Wireless 137

Convince & Convert

FEBRUARY 25, 2010

You could actually take it further and use different feeds for different audience segments, based on why they buy your product, which would be GREAT! Seems backwards if you're trying to build loyalty. I LOVE this idea — it lets folks get the info they're interested in. susanbaier Right on the money, Shailesh.

Social Media 117

Social Media Case Study Strategy Study 117

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. This has happened before online.

Social Media 121

Social Media Consultant Social CRM eBook 121

Convince & Convert

APRIL 22, 2010

If you’re considering “social media&# as a way to build loyalty among your existing customers, moving them from a relationship rooted in transactions to a symbiotic relationship anchored in advocacy, there are dual alternatives: 4. by @jaybaer [link] [link] Shawn McPike Great article Jay. link] Shawn McPike Great article Jay.

Social Media 129

Social Media Social CRM Loyalty Web 2.0 129

Convince & Convert

AUGUST 25, 2010

Carefully crafting and leading the consumer experience in-store and virtually, has earned the company trust and admirable loyalty. Experience=trust + loyalty, the formula is simple yet solving it takes work. Your choice to buy a beer and/or play social games. For each Grande Mocha you buy we’ll give.25

Facebook 144

Facebook Yahoo Collaboration Social CRM 144

Convince & Convert

MARCH 16, 2010

I don't want to play Mafia Wars, buy a cartoon pig or anything else. And given that Facebook creates a backlash with their constant 'tweaks', maybe it's OK that people like the simplicity of Twitter – if Twitter stay true to what people enjoy about it, that seems like it would actually build more loyalty.

Social Media 125

Social Media Strategy Foursquare Social CRM 125

Convince & Convert

APRIL 7, 2010

There are three primary benefits: awareness via virality and social proof; loyalty and rewards; and market research. It’s never going to be Facebook (unless Facebook buys them), but don’t ignore geo-location apps. What great examples of businesses doing this well do you have? Go for it in the comments.

Foursquare 152

Foursquare Analysis Consultant Mobile 152

Convince & Convert

JUNE 23, 2010

I would argue that Ford should go leagues further, by embracing a consistent crowdsourcing approach that constantly empowers consumers (and would-be consumers) of all Ford vehicles with opportunities to co-create, relevantly share and earn legitimate rewards that drive loyalties and purchasing habits for years to come.

Crowdsourcing 122

Crowdsourcing Social Media Strategy Construction 122

Convince & Convert

SEPTEMBER 20, 2010

Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. Ultimately, I see Twitter (and even Facebook, largely) as being more impactful on loyalty and retention, than on net new revenue. [link] [link] jaybaer Yep. link] jaybaer Yep.

Social CRM 147

Social CRM Twitter B2B CoTweet 147

Convince & Convert

SEPTEMBER 23, 2010

You can't have instant pudding, something for nothing. Email marketing's end goal is to promote repeat business or engagement from the merchant's customer base. link] Megan It takes time because it is about building a bond between you and your consumers.

Social Media 148

Social Media Strategy Energy Consultant 148

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

It’s not that costly to buy a few domain names (brand new or aged), invest in web hosting, and start applying that knowledge you’ve learned to websites. That’s not something you can easily do by just buying a few domain names and building up a real website presence. will they buy? Learning is the easy part.

SEO 178

SEO Social Media Marketing Digg 178

Convince & Convert

JUNE 16, 2010

Whether B2B or B2C, customers are buying based on what they need. They’re marketing-oriented but highly operational and often aimed at creating loyalty by improving customer experience. When I'm looking to buy something I immediately think of people in my network. It’s more about demand creation.

Social Media 120

Social Media Strategy Mobile Consultant 120

Techipedia: Tamar Weinberg

JULY 30, 2010

Strange times are happening at Digg Keep fighting the good fight Peace, G Reply Brian Wallace November 7, 2007 at 9:53 pm tamar – perhaps you should buy digg and ban kevin – [link] Reply Dani November 7, 2007 at 10:03 pm Sorry, but I am going to have to go with Kevin on this one. A lot of people (e.g. Not a surprise.

Digg 100

Digg Reddit StumbleUpon URL 100

Koka Sexton

SEPTEMBER 29, 2008

I do know how to set up just about any piece of electronics I buy. Will she feel more secure in your “manly&# arms, or that she knows she is appreciated and that you would never betray her because you understand loyalty? I do know what all the statistics about my computer mean. And I have played DnD. Eccentric and romantic?

Types 99

Types List Comments Posterous 99