Sprout Social

MAY 4, 2021

Social commerce is the buying and selling of goods or services directly within a social media platform. In 2020, Facebook, Instagram and Pinterest launched revamped social commerce tools to help retailers streamline online shopping experiences in the midst of the pandemic. 3 social commerce examples you can learn from.

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Hootsuite

JULY 6, 2022

’ It means buying and selling goods, products, or services over the internet. It involves buying and selling over social media. Instagram commerce refers to just the buying and selling over Instagram. Shopping tags direct customers to buy products instantly from your website or the Instagram app.

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Instagram HootSuite UGC Influencer 117

Sprout Social

APRIL 15, 2020

If you’re unsure of what might come off as tone-deaf, social listening can help you gauge consumer sentiment and identify what is top of mind for your audience. Chipotle Mexican Grill, for example, has focused on community-building efforts through Zoom and their #ChipotleTogether campaign. Amazing response to our donation.

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Strategy Metrics Hubspot Retail 142

Sprout Social

OCTOBER 25, 2022

After all, you need to be able to recognize a brand to trust and buy from it. For example, when someone needs to fix a permanent writing mistake, they’re usually not asking for “correction fluid”; they’re asking for Wite-Out. Combine positive brand sentiment with high brand recognition and you get fans. Fans beget more fans.

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Strategy Brands Hubspot Survey 131

The Realtime Report

MARCH 24, 2016

Getting your product to market may have been a daunting task, but any experienced retailer or manufacturer will tell you it’s only uphill from there. However, despite companies’ sentiments, many would be better off staying at home. This means “buy one, get one free,” “2 for $4”, and any other offer showcased on aisle end caps.

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Retail Nielsen ROI Sentiment 79

Oktopost

DECEMBER 22, 2019

Social listening also helps you keep tabs on the social media sentiment toward your company and products. Customers like responsive brands, and more than three quarters of consumers are more likely to buy from brands they follow on social media. In addition, some social media platforms (Reddit for example) get indexed in Google News.

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Tools B2B Sentiment Notification 116

Sprout Social

APRIL 26, 2022

According to Sprout Social’s #BrandsGetReal report, 32% of consumers say CEO transparency on social would inspire them to buy from that business. Developing a clear plan that clearly illustrates your executives’ role, time commitment, goals and return is the first step to securing buy-in. Set goals and a timeline.

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Strategy How To Training ROI 86

Keyhole.co

JUNE 19, 2023

They are more likely to buy from and stay with brands that communicate with them on an open channel. It includes an analysis of context, sentiment, and the overall customer experience. For example, they noticed a trend in adult fans using Lego blocks for stress relief. Here are a couple of examples.

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Social Media UGC Content Loyalty 52

Oktopost

JANUARY 12, 2021

They are already used to slick, streamlined interfaces and experiences in their buying process, so they want the same in their B2B interactions. B2C is a fluid, fast-paced transaction, with a relatively short sales cycle that relies primarily on retailers and mass-marketing campaigns to achieve commercial success. Source: Salesmanago.

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B2B Marketing Metrics Survey 101

Webbiquity SMM

SEPTEMBER 16, 2013

Just as a college student may be able to cheat in a class by buying a term paper, or even test answers, the result is that the student didn’t really get the benefit of learning in the class, which will have long-term (if not also short-term) repercussions. Social Mentions. Search Engine Visibility.

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Metrics Marketing Class ROI 195

Sprout Social

OCTOBER 18, 2018

When it comes to social media policy examples, Walmart has a comprehensive set of guidelines. The retail company states that no regular employee should answer customer complains or questions directed towards the company. By separating themselves from their employees’ opinions, Best Buy reduces their risk of a PR nightmare.

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Policies Social Media Guidelines Privacy 111

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. Invite action by soliciting feedback and include brief questionnaires to gauge sentiment.

Strategy 59

Strategy UGC Loyalty Sentiment 59

Sprout Social

FEBRUARY 25, 2019

A second example is if you use Facebook’s recommendations feature to gather reviews. A high volume around a tag “request blue color” for example, would inform a product decision for the next color. For example, searching for your brand, industry related terms and competitors is a good use of the search function. Burt’s Bees.

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Facebook Review Overview Press Release 93

Sprout Social

OCTOBER 22, 2019

This should help you narrow down on influencers who create highly relevant content in your niche.For example, let’s say you are a home décor brand and you want to reach people who are interested in DIY home décor. For this example, let’s take a closer look at the following post, which comes up among the top posts for this hashtag.

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Instagram How To Hashtag Influencer 96

Sprout Social

SEPTEMBER 2, 2021

In the world of retail, brands fall into one of two camps: those that embrace social media marketing as a critical component of their customer experience, and those that view it as a nice-to-have. For retailers, social media is more than an accessory, it’s a through-line for the customer experience.

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Retail Social Media UGC How To 98

Pixlee

SEPTEMBER 29, 2020

Customers Buy From Companies That Resonate With Them. It’s 37% in retail banking, while in the hospitality industry, an optimally engaged guest spends 46% more. They’ll also help you gain a better insight into the overall sentiment of your brand and products or services. Consumers want the best value for their hard-earned cash.

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Engagement How To Metrics Loyalty 90

Sprout Social

JUNE 22, 2021

Rawlings Sporting Goods, a retailer known for manufacturing baseball equipment, regularly publishes short videos on YouTube to promote the launch of new products like baseball gloves or bats. Forty-seven percent of consumers say they’ll buy from brands that respond to customer questions in a timely manner over a competitor.

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Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots. billion USD.

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Retail FAQ How To Survey 97

Razor Social

MARCH 30, 2016

They could be talking about buying a relevant product or service or asking questions about it. Here is an example of a clothing retailer who wanted to track influencers for a specific campaign using Brandwatch. Sentiment Analysis. ” Sentiment analysis has a bad name because it’s never 100% accurate. .”

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Attensity Crimson Hexagon Social Media Sentiment 77

Pixlee

NOVEMBER 10, 2016

Examples of social commerce platforms and social commerce sites include Facebook business retail store pages where users can browse and shop without leaving the platform, or buy buttons on Twitter and Pinterest. Because of it’s very nature, social media is a place where content goes viral.

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ROI Loyalty Metrics Engineering 40

Later

SEPTEMBER 1, 2020

For example, Instagram is a major destination for social commerce, whereas Facebook is best for community-building, and Pinterest for inspiration and brand affinity. For example, if you’re a fashion brand with an audience that skews slightly younger, you might find that Instagram and TikTok are your most effective platforms.

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Platform Social Media Small Business Instagram 78

Hootsuite

MAY 10, 2021

Norwegian Air , for example, used Facebook and Instagram ads to promote awareness in target regions about specific flight routes it operates. For example, to reach affluent Chinese consumers, luxury brands were among the first to open WeChat business accounts. Gauge customer sentiment. View this post on Instagram.

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Examples Company Social Media Apparel 145

Audiense

MAY 16, 2016

Thorsteinsson: Our customer journey can be very long, most people can’t just buy a Porsche on a whim. For example, it’s not really something we’d do in any of our print campaigns, so it makes sense to focus on it in places where we can. — Porsche Retail Group (@PorscheRetail) September 24, 2015.

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Strategy Automotive Campaign Social Media 113

Laurel Papworth

FEBRUARY 18, 2016

Woolies and Coles collect your shopping data, they check what you buy on a Friday Night Shop (beer and chocolate bullets anyone?) What that means is we’re able to tailor an insurance offer that targets those really good insurance risk customers,” Woolworths Ltd director of group retail services, Penny Winn, told AdNews.

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Data Social Media Insurance Training 40

Sprout Social

MARCH 16, 2023

For example, maybe you’re completely loyal to the airline whose customer service rep magically found you the perfect flight. Social customer service metrics can be grouped into three categories: speed and efficiency, volume and team productivity, and sentiment. But the use of these metrics goes beyond improving the customer experience.

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Metrics Social Media Sentiment Airlines 101

Hootsuite

MARCH 2, 2023

Brand safety risks Advertising next to inappropriate or offensive content In programmatic advertising, advertisers buy ad placements through distribution platforms, rather than individual publishers. It’s an efficient way to buy targeted ads with wide reach. In 2022, 90% of digital ad spending was on programmatic advertising.

Social Media 97

Social Media Brands HootSuite Policies 97

Hootsuite

JULY 13, 2022

Take Nike for example. For example, you could ask your customers to rate a specific part of your brand from 1-3 or 1-5. Zappo’s, for example, is on point with their brand voice. For example, if your customer persona is an older demographic, you can focus on making each touchpoint more accessible. IYKYK – [link].

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Tips HootSuite Survey Template 107

Sprout Social

DECEMBER 9, 2021

Consumers now buy directly from social media networks. But increasingly, social is where consumers go to both discover and buy from brands. For example, if you’re a retail business and a holiday is coming up, you can create a shoppable Facebook ad for a new product line. How you can use this insight. — ????????????

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Social Media Review Buy Engagement 144

Sprout Social

SEPTEMBER 7, 2021

For example: the #SpotifyWrapped campaign is something I look forward to every year. What this means for 2022: Given the buying power of fanbases, don’t be surprised if you see more brands embrace influencer and celebrity collaborations for future product launches. You know what I’m talking about. Develop a campaign brief.

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Campaign Social Media Collaboration Apple 136

Sprout Social

DECEMBER 14, 2016

It might feel counterintuitive, but 90% of shoppers turn to social media for retail and often look for help with buying decisions. With that shift, consumers paved a new purchase journey for retailers to follow. Here are six tips to help you grow your retail business on social media: 1. Evaluate Your Resources.

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Retail Social Media Sports Construction 40

Sprout Social

JUNE 12, 2023

A key part of their CX strategy was to find out what their customers are looking for when buying jewelry. For example, “Efficient Emma” might represent the young, tech-savvy professionals who use your software to improve their work efficiency. For example, if customer loyalty is important, NPS might be a good metric to track.

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Strategy How To Metrics Loyalty 133

Sprout Social

NOVEMBER 16, 2021

For example, fashion retailer River Island has over 160 active tags they apply to content to track more qualitative insights like consumers’ preferences for UGC content versus official brand photography. Black Girl Sunscreen , for example, wasn’t mentioned in the original Tweet below. We sure do! But your audience is unique.

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Social Media UGC Analysis Conversation 140

Hootsuite

NOVEMBER 28, 2022

For example, Hootsuite’s social listening features can show you what (and how) your customers talk about you online. Hootsuite Insights (powered by Brandwatch) makes it easy to track brand sentiment with intuitive word clouds and meters that gauge your sentiment and brand awareness against the competition. Increase sales.

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Tips HootSuite Survey FAQ 123

Sprout Social

AUGUST 11, 2022

According to Sprout Social Metaverse listening data from January 10–March 10, 2022, there was a 102% increase in conversations about the metaverse with a positive sentiment of 91% on Twitter. For example, an energy drink or gaming rig brand could benefit from a brand activation on a metaverse platform like Fortnite and Roblox (MMOs).

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Brands How To Avatar Project 120

Sprout Social

JULY 14, 2022

Users will buy real estate , sell and own goods , host parties, educate scholars and even get married. For example, in MMOs, various players can perform different activities at the same time. For example, users can create, sell, own and invest on metaverse platforms. They have the freedom to do and say what they want.

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Brands Avatar Fashion Virtual World 115

Webbiquity SMM

JUNE 14, 2011

Among Steve’s observations and insights from the summit: • The buying process is now 1) online, 2) all about the buyer, and 3) complex (multiple stakeholders). • For example, gaskets are boring. Buy his new book ! As technology and buying processes change, SEO evolves. 92% of b2b buying cycles start with search.

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B2B Sentiment SEO Klout 164

Hootsuite

SEPTEMBER 3, 2020

The companies that put their brand purpose to action were rewarded with positive customer sentiment also. Ben & Jerry’s is an excellent example of a brand that was born purposeful. What makes both of these examples interesting is that they’re not just ads on TikTok. KitchenAid offers a great example of this.

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Trends Social Media HootSuite Embedding 144