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5 Ways to Drive Revenue With Your B2B Social Media Strategy

Oktopost

In our recent webinar , Karen Tran , a Principal Analyst specializing in marketing executive strategies at Forrester, offers invaluable insights on how B2B organizations can harness the true power of social media to not only enhance their visibility but also drive substantial sales growth. This is exactly where social media comes into play.

B2B 69
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It's All About The Reputation

Small Business Mavericks

Is Link Buying Necessary? » It’s All About The Reputation Online marketing is no longer an option. Online marketing is reputation management. There are really two kinds of reputation management. There’s proactive reputation management and reactive reputation management.

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What Is B2B Event Marketing and Why You Should Still Consider it in 2021

Oktopost

B2B event marketing has been proven to be as good as gold for this goal. . of its marketing budget for events. Looking at these numbers, it’s safe to say that businesses see a lot of potential and opportunities in these events. . Given that, in this post, we’ll talk about: What B2B event marketing is. Why it’s important.

B2B 118
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Is Link Buying Necessary?

Small Business Mavericks

» Is Link Buying Necessary? to incorporate link buying into your marketing plan. She says point blank that link buying is absolutely necessary in an “ultra-competitive&# niche. Secondly, I’d say that it’s the idea that you can compete in an ultra-competitive niche without buying links. Is link buying evil?

Buy 79
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Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap

Pam Moore

In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event. Once again we were honored to take our #GetRealChat on the road and chatted on Twitter with the Adobe team and other industry leaders live from the event in Las Vegas.

Marketing 165
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For financial services brands, social media is a risk mitigation friend—not foe

Sprout Social

In what was supposed to be a non-event, Silicon Valley Bank (SVB) announced they were selling securities to raise capital. It comes down to proactively managing reputational risks with consumers, employees and the market on social.” A comparable 31% won’t complete their purchase, while 30% will buy from a competitor instead.

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B2B Social Media Strategy for a Post-COVID World

Oktopost

Failing to apply your emotional intelligence can quickly lead audiences to turn against you, share their displeasure with others, and do more than a little harm to your reputation. Virtual events, webinars, and live streams can bring audiences together to learn about your products and how to use them.

B2B 136