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Why Social Media Matters for B2B Vendors

Webbiquity SMM

social media games and contests, “checking in&# at retail locations, coupons and discounts) are inappropriate or flat-out inapplicable in the business world. Still, social media is rapidly becoming an essential component of the b2b marketing mix. 65% of journalists use social media to conduct research for stories. •

B2B 190
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How Social Commerce leads to Advocacy Based Marketing (ABM)

Buzz Marketing for Technology

Every company today is headed for a Brave New World of eCommerce – and that is the world of Social Commerce. Almost a year ago, July 23rd 2008, Mark Zuckerberg launched Facebook Connect, which gives any website the power of a social network like Facebook right there on its own website. So what you say?

Apple 109
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Creating an online review management strategy

Sprout Social

For example, even if you don’t have many negative mentions about customer service, you should be ready to react to a situation where a customer couldn’t find a staff member to answer their question or didn’t get a discount applied at checkout. But fear not, you can win back customers even after a negative social post or review.

Review 101
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2013 Black Friday & Cyber Monday Deals for Internet Marketers

Kikolani

If you’ve had your eye on a particular course, ebook, service, web host, WordPress plugin, or WordPress theme, now is the time to buy as the savings are HUGE! There’s nothing like attending a live event with your peers for some intense networking and learning. Black Friday has arrived! Conferences. This is your course.

WordPress 136
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Mapping Your Social Graph

Proactive Report

Social media has extended the reach and influence of your stakeholders – they’re on Facebook, Twitter and LinkedIn and they’re connecting to each other. The Social Graph is the representation of our relationships. As it travels across the graph people add comments. One of her friends tweets the link.

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How a Small New York City Hotel Put Itself on the Map through.

Techipedia: Tamar Weinberg

I personally learned about Roger Smith Hotel at a social media conference and was told that it’s the place to be. The word of mouth has traveled, because Pamela Slim learned about the hotel from Jonathan. If you’re constantly broadcasting and not building bridges, your social media engagement will only travel so far.

Hotels 245
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Government Use of Social Media - "In Addition to," Not "In Lieu of.

Social Media Strategery

I think one key information you should have included in your summary is that only “5% of internet users followed or become a fan of a government agency or official on a social networking site&#. Recently,I found an excellent online store, the [link] are completely various, good quality and cheap price,it’s worth buying!

Gov 2.0 126