Convince & Convert

SEPTEMBER 21, 2010

However, a lot of people making that news have created expectations and beliefs about social media that aren’t true. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cost for labor cost. Social Media is Fast False. Those type of comments are why I do it.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Techipedia: Tamar Weinberg

MARCH 4, 2010

They set the trends for the industry. They also were able to flex their muscles and throw around dollars to buy up all the valuable advertising and marketing opportunities. In the past 5-10 years, social media has come along and changed advertising and marketing from a dollars and quantity game to a quality game.

Hotels 245

Hotels Social Media Communities Discount 245

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Build a Social Media Cheat Sheet in Any Topic (ReadWriteWeb): Marshall Kirkpatrick writes an amazing guide on how you can find thought leaders in any industry. 10 Creative Contests Powered by Social Media (Mashable): You can use social media to do many things: build community, make business decisions, and more.

Marketing 265

Marketing SEO Journal Engineering 265

Techipedia: Tamar Weinberg

JULY 29, 2010

Somehow, individuals forget along the way that costs accrue when considering the venue, food, exhibit hall, and the staff required on hand to run the event smoothly. Chris puts it really nicely when he says, “But free is a choice, and it’s not your buyers who decide this, no matter what we like to think in social media kumbaya-ville.

Products 267

Products Consultant Price Social Media 267

Viper Chill

NOVEMBER 29, 2011

In my post on how to become a niche rockstar I said that in order to be at the top of your industry (in a lot of cases online) it’s important to know as much about it as possible. In that particular post I looked at the green industry from the perspective of a blogger and shared some of my findings.

Analysis 82

Analysis Quantcast Data StumbleUpon 82

Techipedia: Tamar Weinberg

MARCH 10, 2010

Even though there is a cost for entry for some of the best resources, the solutions were highly worthwhile, I explained. A few weeks ago, another person connected with me on Facebook who was referred to me by a social media buddy I never actually met. “What are good companies to target? Should I learn a specific skillset?&#

Marketing 240

Marketing How To SEO Training 240

Techipedia: Tamar Weinberg

JULY 8, 2008

The scope of marketing needs to be broadened in view of the new dynamics that have employees, customers and prospects engaged in conversations – horizontally, peer to peer, in some cases even in co-opetition situations. That’s shifting to a future where profit comes from helping people buy.

Social Media 163

Social Media Marketing Consultant Communities 163

Techipedia: Tamar Weinberg

JANUARY 5, 2012

Want the trends, news, and findings too? Sign up right now at a totally reduced cost for 2012 for a limited time. Paid and Organic Search: Why the Marriage of Both is Important : After looking at analytics from a year’s worth of client data, Razorfish determined that you should buy keywords even if you’re in position #1.

Marketing 264

Marketing SEO Case Study Small Business 264

Techipedia: Tamar Weinberg

FEBRUARY 10, 2010

PR people aren’t in the ad sales industry. Their goal is to send press pitches, not to buy ads on your site. If a blogger outreach consultant or social media agency emails you a story pitch, read their signature. Most PR people aren’t in a position to buy ads. Rule #3: Remember who you are dealing with.

Blogger 177

Blogger Press Release Advertising Review 177

Laurel Papworth

OCTOBER 22, 2011

The FutureOfMedia Discussion site The New Fourth Estate is Social Media The Function of News in Community Commercialization of Human Stories De-Commercialization of Human Stories Problem Journalism vs Solution Journalism Product vs Process Journalism What is a Newspaper’s Product Anyway? Social Ads can be that direct.

Communities 108

Communities Social Media Journal Diagrams 108

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Top 29 Niche Social Media Sites (That Actually Send Traffic) : Andy Hagans consistently updates this list with some great resources that aren’t necessarily being tapped into by many folks, but maybe it’s time for things to change. Reddit Tips from the Top Dog on Reddit (Social News Watch): How do you become a top user on Reddit?

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Techipedia: Tamar Weinberg

JANUARY 5, 2011

I’m sure you’ll have a year (or more) of reading to do, but I know it’s worth it to empower you with all this great content that has been written by our industry peers. Quick Jump: Social Media: Getting Started, Implementation, and Execution. Social Media (and Beyond): Small Business. C’mon. Lower CPCs?

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Techipedia: Tamar Weinberg

MARCH 24, 2010

Don’t try impress me with your funding or whatever industry related things you think you do really well. My eyes glaze over at the site of industry jargon. Danny is currently Chief Content Officer of Third Door Media which operates the Sphinn social news site and organizes the popular Search Marketing Expo conference series.

Influencer 278

Influencer How To Press Release Blogger 278

Techipedia: Tamar Weinberg

JANUARY 14, 2009

How Much Money is a Top Google Ranking Worth to Your Business : Aaron Wall discusses the cost of that #1 link backing up the data with some hard research. SEO Mastermind Aaron Wall Brings Bad News : In an interview with Entrepreneur magazine, Aaron Wall talks about all things SEO. Not excess. One key is defensible traffic.

SEO 162

SEO Social Media Marketing Reputation 162

Techipedia: Tamar Weinberg

DECEMBER 15, 2009

The SEO Angle If you’re a brand new student in the school of thought of SEO, after you’ve learned about improving your web presence via search engines, there are countless opportunities to prove to yourself that you know what you’re doing. I have bought many products based on simple awareness through social channels.

SEO 178

SEO Social Media Marketing Digg 178