Oktopost

OCTOBER 19, 2020

If we look at the B2B buying journey more than 50% of B2B buyers now turn to networks such as Facebook, Twitter, LinkedIn, and even Instagram, in order to get peer reviews and information that can help them with those key strategic purchasing decisions. How can they without their mobile numbers? Remember conferences and events?

Engagement 118

Engagement B2B Data Social Media 118

Pam Moore

DECEMBER 7, 2017

Smart marketers and leading brands both big and small know that content is at the core of every social conversation with prospects, current customers, online community members and more. It is content that delivers value, context and inspires the reader, viewer or listener to open, click, read, listen, share and even buy from you.

Template 167

Template Templates Trends Content 167

Kikolani

MAY 26, 2016

Text message or SMS marketing delivers insanely higher ROIs and ridiculously higher sales than any other digital or conventional media. Take a moment to let these figures sink in: Papa John’s SMS marketing campaign boosted sales by 33% and generated an ROI above 500%. An ROI of 500% and 680%…no kidding! No convinced?

SMS 87

SMS Marketing ROI API 87

Sprout Social

NOVEMBER 2, 2023

They see your ads, interact with you on social media and explore your website before they buy. A basic customer journey map includes the buying stages (and support touchpoints) a customer goes through. This helps determine the ROI of customer-centric engagement and service. Creating the map is a great internal exercise.

Examples 103

Examples Template Templates How To 103

Pam Moore

JUNE 2, 2017

Tired of no ROI and wasted time and money… look no further than Social Profit Factor! From strategy, goal setting, conversion optimization, community building, business and personal branding, content marketing, social advertising to live video we have you covered. Difficulty obtaining funding, budget or stakeholder buy-in?

Training 167

Training Communities Social Media Real Estate 167

Audiense

OCTOBER 11, 2017

The conversation surrounding this new policy rapidly became global as a trending topic on Twitter. Whilst many of the car brands were at the forefront of conversations their engagement (retweets, replies, mentions etc) with the target market was limited. Ford and Volkswagen were most retweeted brands as part of this announcement.

Automotive 74

Automotive Analysis Comparison Discount 74

Convince & Convert

FEBRUARY 20, 2015

There is no magic bullet for conversion, despite the many wild promises you may hear, but lead nurturing can drive huge improvements. Categorize your leads via their needs, education level, position in the buying lifecycle, and/or industry. Mobile-friendly marketing is becoming more and more important.

Mobile 60

Mobile Conversation Buy Forums 60

Ignite Social Media

JANUARY 25, 2017

This includes spend using the native buying platforms on Facebook, Pinterest, Twitter and Instagram. Easy website/mobile sites (30.2%) and helpful, knowledgeable customer service (28.3%). Track conversions. When conversion tracking is in place, you can see which elements result in the best ROI. Gen X at about $1K.

CPM 60

CPM Discount Buy Cost 60

Convince & Convert

MAY 31, 2013

From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. From Janrain , a free guide on how to improve conversion rates and data quality. “You have to know beyond a shadow of a doubt those who buy and sell your products.”

Case Study 131

Case Study ROI Social Media Team 131

Hootsuite

AUGUST 15, 2022

eCommerce stores are reaping the benefits of online sales, even during a time when global buying habits shifted in an unpredictable market. Set up an email marketing campaign and watch your ROI grow, and grow, and grow. When you average it out, email drives an ROI of $36 for every dollar spent. Email marketing campaign.

Strategy 101

Strategy Discount Marketing Retail 101

Pixlee

DECEMBER 1, 2020

Influencers have the power to affect the buying habits of their followers by uploading original—sometimes sponsored—content to social media platforms like Instagram, YouTube, Snapchat, Facebook or LinkedIn. Only 3% of consumers would consider buying a product in-store if it was endorsed by a celebrity.

Retail 60

Retail Influencer Marketing Authentication 60

Pam Moore

APRIL 22, 2017

According to TapInfluence, Influencer marketing content delivers 11X higher ROI than traditional forms of digital marketing. Influencer marketing enables you to tap into this extended network both men and women are using as they make buying decisions. Who are they people who influence their thoughts and their buying decisions?

Influencer 166

Influencer Tips Marketing Training 166

Oktopost

JANUARY 5, 2021

After all, we live in a world of hyper connectivity, one where up to 67% of B2B buyers are already halfway through the buying journey before they speak with an actual salesperson. In fact, Gartner tells us that B2B buyers will, on average, only spend 17% of the buying cycle meeting with potential suppliers.

Data 131

Data B2B Statistics Social Media 131

Devumi

APRIL 24, 2015

Digital marketing trends you can’t ignore 1: Mobile, mobile, mobile It has always been location, location, location – but that location is now mobile. With #Mobilegeddon now past, you could have seen a change in your website’s ranking on mobile devices. Buy now at [link] Which is your favorite?

Trends 60

Trends Marketing Mobile Paid Search 60

Convince & Convert

JANUARY 4, 2016

The Rise of Mobile. Email marketing has also become central to mobile strategies. Reading email has been a top activity on smartphones for a long time, and the growing adoption of responsive email design is boosting smartphone conversion rates to make the most of this opportunity. The Integration of ESPs.

Embedding 60

Embedding Mobile Newsletter Energy 60

Pam Moore

OCTOBER 11, 2016

Are your tweets helping you increase the ROI of all of your content marketing, digital and brand marketing? The concept of people buying from people was not invented by Facebook or any other social network. Increase ROI of every marketing dollar you spend? Conversion Rate Optimization: 20 Factors Impacting Your Sales and ROI.

Tips 60

Tips ROI Social Networking Training 60

Oktopost

JANUARY 13, 2020

There are three types of ads you can buy: text ads, image ads, and promoted answers. This can greatly expand the reach and ROI of your advertising budget, since even people who have never heard of Quora will often end up on Quora pages simply by Googling for information. The minimum amount to start a campaign is $5.

B2B 119

B2B Advertising Campaign Statistics 119

Keyhole.co

FEBRUARY 9, 2024

According to Baptist Health, the average attention span of Facebook users across mobile and desktop use was between 1.7 Advertisers can also set a budget, choose between daily or lifetime allocation, and monitor the campaign’s performance through metrics such as reach, engagement, clicks, and conversions.

Strategy 52

Strategy Facebook Marketing Groups 52

Sprout Social

FEBRUARY 5, 2019

As noted in our guide to 2019’s social media trends , the need for conversational commerce is growing. Also, note that Hello Fresh provides a variety of prompts to help guide the conversation from point A to point B. This is a prime example of how to funnel a customer through a conversation to eventually lead them to take action.

Examples 110

Examples Strategy Marketing Discount 110

Techipedia: Tamar Weinberg

SEPTEMBER 6, 2012

Social media has become a preferred channel for customers to interact with brands, and they are conditioned to expect a conversational response. Social marketing is conversational marketing in large part. But more than directly answering their queries, listen to what they are saying, the way conversations tend to go, and get out ahead.

ExpressionEngine 156

ExpressionEngine Compete Hosting Widget 156

Convince & Convert

MAY 29, 2013

As digital and mobile become ever more pervasive in our lives as consumers, so marketers need to tap into that and meet the demands of today’s connected consumer. Instead, brands are left with impressive amplification metrics, but no real ROI. Or maybe they’re further down the road and ready to buy ( Purchase stage).

Influencer 146

Influencer Marketing ROI Hubspot 146

Pam Moore

DECEMBER 21, 2020

Simply throwing content up on every social network hoping someone finds it, clicks on it, likes it and maybe buys from you is not a strategy. Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You forgot what a positive ROI looks like.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Simply throwing content up on every social network hoping someone finds it, clicks on it, likes it and maybe buys from you is not a strategy. Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You forgot what a positive ROI looks like.

Social Media 78

Social Media Template Templates Marketing 78

Pam Moore

DECEMBER 21, 2020

Simply throwing content up on every social network hoping someone finds it, clicks on it, likes it and maybe buys from you is not a strategy. Are you tired of being sick and tired of not achieving a positive ROI from your time and money invested into social media? You forgot what a positive ROI looks like. .

Social Media 78

Social Media Template Templates Marketing 78

Convince & Convert

AUGUST 23, 2013

From Janrain , a free guide to improve your conversion rates and your data quality. For example, posting to Amerifirst’s popular Pinterest page takes just a few moments but has a strong ROI because every post keeps the 3,000+ followers so engaged. Facebook users are mobile. Social Media Stat of the Week: 78% of U.S.

Advertising 130

Advertising Marketing How To Education 130

Buffer Social

JANUARY 25, 2018

Social media is going mobile. Social media is going mobile. Instagram: Because it’s a mobile-first app, I think it’s safe to assume most of its users use the app on mobile. LinkedIn: 60 percent of its unique visitors access LinkedIn via a mobile device 8 Statista , 2016. billion social media users.

Social Media 111

Social Media Trends Report Survey 111

Sprout Social

OCTOBER 13, 2021

For years, consumers have had the option of buying in stores, online, via mobile apps or (in some rare cases) mail-order catalog. Shoppable content on platforms like Facebook, Instagram or TikTok that lets users buy without leaving the app is the backbone of social commerce. Improved conversion rates.

Buy 139

Buy Brands Apparel Content 139

Buffer Social

JANUARY 10, 2017

We previously shared what $5 per day will buy you on Facebook Ads , but how much does Facebook advertising really cost? You might be curious about the exact cost of an impression, a click, or a conversion through Facebook ads. and your ad’s previous performance (“how many website conversions has your ad received so far?”).

Cost 40

Cost Advertising Price Facebook 40

Webbiquity SMM

JANUARY 2, 2013

Find the answers to these questions and many, many more here in over 100 engaging and intriguing social, search, content, inbound, email, mobile and other marketing stats and facts from the past few months. Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%).

Social Media 245

Social Media B2B Marketing SEO 245

Buffer Social

NOVEMBER 12, 2019

For instance, on Black Friday, you might tie some of your marketing into some Buy Online / Pickup In Store specials (commonly referred to as BOPIS) and on Cyber Monday, you can of course focus on online sales. Craft a well-designed mobile experience, from social to your website. Shoppers spent $7.9 That’s an incredible number!So

Social Media 67

Social Media SMS UGC Marketing 67

Convince & Convert

APRIL 13, 2011

And while I can’t give you everything you’ll get if you buy the book, I can give you some critical, topline tips for how to build a business case that will resonate with managers and clients, even if their social media literacy is somewhat, shall we say, “challenged.&#.

B2B 129

B2B Social Media Proposal Google Reader 129

Josh S Peters

AUGUST 20, 2009

How you can create new methods to insert customers into your sales funnel or assist current and potential customers in the buying cycle? Does it conjure up images of mobilizing people to do something or partake in a particular event? How about helping out someone in need?

Social Media 100

Social Media Lijit eBook Widget 100

Hootsuite

JULY 2, 2019

Learn how to measure and present social results that will prove ROI with Hootsuite’s new Social ROI and Value Analysis training and certification. Once the campaign has wrapped up, summarize your results in a report that demonstrates social media return on investment (ROI). Engage staff early on to encourage buy-in.

Social Media 111

Social Media Guidelines HootSuite How To 111

Pam Moore

OCTOBER 28, 2019

We don't want to wait in line or even wait for a mobile web page to load on our device. They give up because they don't have the ROI they made up in their mind they should have by now. We can help you quickly obtain the needed support, buy-in and earn the budgets you need to succeed. When we want something, we want it now.

Social Media 60

Social Media Marketing Training Social Networking 60

agora pulse

DECEMBER 13, 2018

With 83% of customers saying that they need help at the point of purchase , a chatbot could improve your checkout conversion rate. For example, if you wish to buy cakes, you might type “buy cakes online” whereas you may ask your voice assistant, “where can I eat cakes nearby?”. And they can seriously boost your revenue.

Social Media 132

Social Media UGC Adwords Influencer 132

Talkwalker SM

APRIL 5, 2016

With rising rates of ad blocking, the adoption of mobile-first everything, social media app use, and declining rates of TV viewership, brands and marketers of all industries are realizing just how critical digital influencers are to an effective, comprehensive, and multi-platform marketing strategy. UGC Drives Purchase Decisions .

Influencer 60

Influencer UGC Content Marketing 60

Pam Moore

NOVEMBER 29, 2016

It’s not a new phenomenon that people buy from people. Long before Facebook, Twitter, LinkedIn, Instagram and even blogs, people have been buying from people. The social web is really one big fat social conversation and relationship, made up of many micro-conversations and relationships.

Brands 60

Brands Strategy Small Business Authentication 60