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6 Principles That Drive B2C Content Marketing Success

Social Media Strategies Summit

And not just because content marketing offers a great way to reach, engage, and convert audiences (as well as nurture loyalty). Building one-on-one relationships with customers and personalizing their experiences to nurture loyalty. Building credibility by collaborating with trustworthy brand ambassadors. But here’s the deal.

Content 221
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Four Ways to Evolve Your Online Conversions

Buzz Marketing for Technology

Posted in Conversion Conversion Optimization. And now in the era of rock-solid online competition, we have to evolve even further and ask ourselves: What does it take to lead the online conversion movement? Learn from those who are bigger, faster and stronger. Select the best results, and apply your findings.

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3 Ways Mobile Insights Are Informing Online and Offline Marketing

Buzz Marketing for Technology

Posted in Customer Experience Mobile. It’s predicted that shoppers around the world will have purchased about $119 billion worth of goods and services through their mobile phones by 2015. Either way, mobile will be instrumental in expanding brands’ reach and connecting them to new and existing audiences in a different way.

Mobile 225
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Building Loyalty Beyond Reason

Twist Image

With the onslaught of social technologies and mobility we have arrived at a moment in time where the technology is both cost effective and consumers are sharing more and more in public forums. In short, Pearson not only knows why you buy, but when, how much and how often you'll come back. Making The Loyalty Leap.

Loyalty 102
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The 15 Best Shopify Apps to Help Grow Your Ecommerce Store

Hootsuite

Delight your customers and improve conversion rates. Heyday is a conversational AI chatbot that can automate FAQs and customer support for your business. Increase conversion rates by turning chats into sales opportunities with personalized product recommendations. Increase conversion, loyalty, and customer retention.

FAQ 97
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What Is an Everything App? Complete Guide to Super Apps

Hootsuite

An everything app (also sometimes known as a “ super app “) is a mobile app that handles a broad range of digital needs, including messaging, social networking, ecommerce, delivery services, and even financial services like online banking. This way, users can buy anything from groceries to luxury bags.

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Brand experience: Why it matters and how to build one that works

Sprout Social

Your audience’s reaction to your brand, or their brand experience feedback, helps you gain insights into their preferences and motivations, and predict future buying behaviors. It also means a unified experience across all the channels you use such as your website, social media, mobile apps, advertising or physical stores.

Brands 114