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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

Through produced by companies, case studies are built on verifiable customer experiences and direct quotes from business buyers. ComScore’s case study shows how social proof affects conversions using their landing pages. On one page, Comscore added both their client logos and testimonials; the other showed only the logos.

comScore 299
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Top 15 Facebook Marketing Obstacles

Firebelly

According to a recent comScore study, 90% of all social media time is spent in Facebook. There is no ‘buy in’ from the top. The company/organization is inherently not interesting. Businesses are rushing into social spaces – with Facebook being among their top interests. This isn’t surprising to me.

comScore 172
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The Shape-Shifting Reality Of Shopping

Twist Image

PC sales have dropped at a dramatic pace as more and more consumers buy tablets and smartphones. Looking through merchandise and actually buying right from the mobile device. Companies like Nomi bring the power of web analytics to understanding the movement of physical people that are at the retail level. attribution.

comScore 101
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Google's Third Wave Of Innovation

Twist Image

Is it normal that a search engine is buying up all of the robotics and drone companies? From there, the company has made several strategic acquisitions to build their GDN ( Google Display Network ). To put the first wave of Google''s Web dominance into perspective, comScore Media Metrix''s rank of the top 50 U.S.

Google 92
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The Trouble With Online Advertising

Twist Image

As if on cue, comScore (self-described as "a global leader in measuring the digital world and the preferred source of digital marketing intelligence" ) released a white paper last week titled, The Economics of Online Advertising , that looked at the state of online advertising. We're doing it wrong. It is early. there's more!

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The Use of Animation in Digital Marketing

Techipedia: Tamar Weinberg

comScore, Econsultancy, TechCrunch, and Mashable all keep tabs on these amazing web video statistics – it’s well worth seeking out some of these statistics and reports to see just how staggering the results really are. These animations appear on their YouTube channel in various languages as the company expands across the globe.

Airlines 210
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The Ultimate Guide to Search Retargeting, Part 2

Techipedia: Tamar Weinberg

For example, say that you’re a company that sells affordable luxury vacation packages. In December, that all changed when Facebook named my company, Chango, as a preferred partner in FBX, and we brought Search Retargeting to Facebook. And, as with SEM, marketers can purchase the ads as efficiently as possible through real-time bidding.

comScore 163