Jon Loomer

NOVEMBER 22, 2022

We’re entering one of the biggest weeks and months of Facebook advertising for the year. Some brands will be jumping into Facebook ads for the first time this year to increase sales. Consumers are looking to buy gifts. Let me know in the comments below! Consider pulling back. Next week is Cyber Monday. facebookads

CPM 189

CPM Discount Facebook Advertising 189

Jon Loomer

AUGUST 9, 2021

update are making the Facebook pixel less dependable for the purposes of tracking conversions and creating audiences for ad targeting. Activity that occurs entirely within the Facebook app, for example, can still be tracked and turned into audiences used for targeting. Facebook offers some options. Facebook Page.

Facebook 213

Facebook Engagement Advertising Types 213

Jon Loomer

OCTOBER 7, 2020

You can run ads to reach those who have engaged with your Facebook page content. To do this, you first need to create Facebook Page Engagement Custom Audiences. Facebook Page Engagement Custom Audiences allow advertisers to create audiences of people based on engagement with their Facebook content for targeting in ads.

Engagement 190

Engagement Facebook Sample Samples 190

Jon Loomer

SEPTEMBER 30, 2021

It’s important to understand that your Facebook ads costs aren’t determined in a vacuum. Assuming you select Auction buying when creating your campaign (this is the default, and this is likely used 99.9% By default, Facebook delivers ads based on an “automatic” bid. The role of competition.

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Cost CPM Facebook Compete 216

Jon Loomer

MAY 17, 2022

You can collect a bunch of leads, but you need these people to actually buy something. Historically, the low quality of leads has been a knock on Facebook lead ads. Let me know in the comments below! Regardless of whether you’ve used lead ads before, the struggle with lead quality is real. Do you have access to any of these yet?

Content 201

Content Facebook Hosting Features 201

Jon Loomer

JANUARY 2, 2022

If you’re an advertiser, it’s critically important that you know and comply with Facebook’s advertising policies. Read Facebook’s ad policies. When you do this, Facebook will automatically make adjustments to things that you can and can’t do, most commonly impacting targeting. Your ad may be fine.

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Facebook Policies Issues Reputation 213

Jon Loomer

OCTOBER 28, 2021

The Facebook parent company has been re-branded as Meta to reflect its future focus on the “Metaverse” (primarily AR and VR experiences). The Facebook parent company is being replaced by Meta. Meta is the umbrella over Facebook, Instagram, WhatsApp, and Messenger. Facebook/Meta are betting that people will.

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Facebook Virtual World Advertising News 203

Keyhole.co

JANUARY 20, 2024

The answer is Facebook marketing. Anyone can market on Facebook–big brands, small businesses, and individuals alike. Facebook marketing is a cost-effective way for a small business to reach a big audience on a minimal budget. In fact, surveys show that the majority of Facebook users follow at least six brands.

Small Business 100

Small Business Engagement Strategy Facebook 100

Jon Loomer

APRIL 13, 2022

I wrote recently about the role of custom conversions in your Facebook advertising. Here, it could make sense since the type of customer who buys training programs may be very different than those who sign up for a membership or book a one-on-one with me. Let me know in the comments below! There’s really no excuse.

Conversation 189

Conversation Report Facebook Eventful 189

Jon Loomer

SEPTEMBER 30, 2020

Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives. What Does This Mean? How Will This Impact Your Advertising?

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Facebook Privacy Advertising Report 212

Ignite Social Media

MARCH 19, 2018

Here are four tips to always keep in mind when addressing negative comments from your customers. So, as a Community Manager , comments can feel like a personal attack. Always remember you’re representing the brand and not to let comments affect your personal feelings or cause you to react from a personal level.

Comments 122

Comments Social Media Tips Authentication 122

Jon Loomer

OCTOBER 7, 2020

You can run ads to reach those who have engaged with your Facebook page content. To do this, you first need to create Facebook Page Engagement Custom Audiences. Facebook Page Engagement Custom Audiences allow advertisers to create audiences of people based on engagement with their Facebook content for targeting in ads.

Engagement 156

Engagement Facebook Sample Samples 156

Jon Loomer

DECEMBER 3, 2019

The typical advertiser has one primary set of goals with their Facebook ads: Generate the most conversions at the lowest cost. This has always been the cornerstone of my Facebook ads strategy. Sometimes, a funny thing happens when you run ads without the goal of selling something: People buy something anyway.

Facebook 176

Facebook Training Cost Buy 176

Jon Loomer

JANUARY 19, 2022

The Facebook pixel has become less dependable. However, Facebook is still able to update audiences based on activity within the Facebook and Instagram apps themselves. Facebook lead ads leverage forms that are easy to complete. They are super fast and, most importantly, they keep people on Facebook.

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Facebook Instagram Advertising Engagement 207

Jon Loomer

FEBRUARY 22, 2017

While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. Over the years, my approach to the thieves, pirates and people willing to buy from them has changed. This goes both for those who steal content and those who buy it. Come on, man.

Buy 146

Buy Vimeo Training Products 146

Hootsuite

APRIL 3, 2023

You don’t need to wait for the Facebook algorithm to notice you: You already have everything you need to get more eyeballs on your content. Put on your best sweatpants and try out these 16 engagement posts on Facebook to become the hero of your own marketing story, er, strategy. What is a Facebook engagement post? Easy peasy.

Engagement 110

Engagement UGC Facebook HootSuite 110

Sprout Social

OCTOBER 5, 2023

Tools like Creator Studio for Facebook and Instagram can help. Creator Studio is a dashboard content creators and brands use to manage their content, audience engagement and data analysis of their Facebook and Instagram accounts. What is the difference between Facebook and Instagram Creator Studio? What is Creator Studio?`

Instagram 107

Instagram Facebook Marketing Features 107

Sprout Social

OCTOBER 23, 2018

If you’ve considered buying followers to boost your IG presence, you’re not alone. Influencers, celebs and even politicians have all experimented with buying followers in the past. In other words, the people you’re posting to aren’t going to like your photos, share your content or buy your products.

Buy 111

Buy Instagram How To Geotagging 111

The Realtime Report

JULY 10, 2012

Over two in ten internet users worldwide would buy from a brand that a friend “liked” or followed on Facebook or Twitter, according to research conducted by Ipsos in March 2012. Top reasons for engaging with a brand on social media were: to show brand support via a “like” or follow (39% overall).

Buy 183

Buy Brands Facebook Survey 183

The Realtime Report

MAY 19, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, YouTube and Foursquare: Foursquare app splits in two, launches Swarm. Let us know in the comments below.

Foursquare 182

Foursquare News YouTube Buy 182

Keyhole.co

FEBRUARY 9, 2024

billion are active Facebook users. That means more than one-third of the world uses Facebook. As of late 2023, Facebook is the most widely used social media platform in the world. What is Facebook marketing? Facebook marketing creates awareness and promotes a company or individual via the platform. Out of those 8.1

Strategy 52

Strategy Facebook Marketing Groups 52

Jon Loomer

SEPTEMBER 30, 2020

Facebook reports on conversions that occur as a result of someone seeing or clicking on your ad, rather than a simple click to immediate conversion. Facebook is changing conversion attribution by phasing out the 28-day window on October 12, citing privacy initiatives. What Does This Mean? How Will This Impact Your Advertising?

Facebook 147

Facebook Privacy Advertising Report 147

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel. Facebook knows who saw or clicked an ad.

Conversation 193

Conversation Facebook Report Advertising 193

Jon Loomer

DECEMBER 13, 2021

The clients you work with can set you up for Facebook advertising success. There are many factors that you can’t control that will immediately make your life as a Facebook advertiser easier or harder. Facebook ad policies will make running ads impossible, or at least difficult. Other industries are made for Facebook ads.

Advertising 198

Advertising Facebook API Reputation 198

Buffer Social

AUGUST 3, 2022

According to the Harvard Business Review, customers are three times more likely to buy from your brand if they form an emotional connection to it. This is where Facebook Groups come into the picture. Creating a Facebook Group for your brand provides an opportunity to better connect with your followers in an intimate setting.

Small Business 92

Small Business Groups Groups Examples 92

Webbiquity SMM

NOVEMBER 8, 2022

Consumer comments have (often far) more weight than paid ads. 82% of your prospects seek recommendations from their friends and families before buying. In addition, 72% of consumers report they won’t buy anything until they’ve checked out its reviews (Testimonial Engine, 2019). Reassures Prospects with Testimonials.

comScore 299

comScore Marketing Case Study Review 299

The Realtime Report

FEBRUARY 24, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter and LinkedIn: LinkedIn opens its publishing platform to all members. Facebook tests mobile “Highlights”, a cheat sheet to your friends’ lives – last week Facebook released its 7.0

News 164

News Publishing LinkedIn Social Media 164

Mindjumpers

NOVEMBER 8, 2011

Dave and I almost answered in stereo: “Get executive buy-in on your social business program”. Through this series of posts, I will strive to provide insights and my thoughts on how to take the most important step in building a scalable social business program – getting buy-in from the Executive layer of your organization.

Buy 172

Buy Nielsen ROI Organization 172

Idaconcpts

JANUARY 25, 2011

Group buying is a trend that had incredibly growth throughout 2010. Group buying, which refers to social buying or collective buying as well, is the buying an offer which has been significantly reduced, due to the fact that it is only valid if enough buyers are found. Later on they released the PickYourFive (e.g.

Buy 159

Buy Groups Groups Industry 159

Ignite Social Media

FEBRUARY 26, 2024

You once programmed Facebook Tabs for six straight months; 6. Facebook Business Manager may be causing your blood pressure issues; 10. You had to manually add likes, comments and shares to an Excel sheet; 13. You remember when Facebook told us, with a straight face, that ads were just “Stories “; 16.

Flash Mob 157

Flash Mob Social Media Marketing Meme 157

Ignite Social Media

AUGUST 19, 2016

They handle the entire media-buying process, from building and maintaining relationships with vendors, to setting up insertion orders, to placing and optimizing ad buys. This may seem like something out of an oddly specific sci-fi movie, but it’s a reality for brands buying media in the 21 st century. Programmatic Buying.

Buy 60

Buy Platform Overview Campaign 60

Jon Loomer

OCTOBER 6, 2020

Facebook ad conversion attribution is one of the most confused and least understood topics for advertisers. Let’s go… What Does Facebook Consider a Conversion? For Facebook to report a conversion when you run ads, you’ll first need to use the Facebook pixel. Facebook knows who saw or clicked an ad.

Conversation 163

Conversation Facebook Report Advertising 163

Keyhole.co

JANUARY 23, 2024

Do you want​ to learn how​ to create and use monthly Facebook analytics reports?​ We don’t have​ to tell you that Facebook​ is still one​ of the most popular social media sites​ in the world. Why track your Facebook analytics? Tracking engagement also helps you measure the success​ of your overall Facebook strategy.​

Template 59

Template Templates Analytics Report 59

Jon Loomer

NOVEMBER 1, 2019

What is the method to guarantee success for your Facebook ads? How can you make changes that will turn your Facebook ad spending from a failure to a profit? You can run drip campaigns via email and coincide those email campaigns with Facebook ad campaigns. The Facebook ads can make the email more effective and vice versa.

Facebook 138

Facebook Sample Samples CPM 138

Ari Herzog

JANUARY 27, 2011

Nevertheless, you Googled them and eventually got to know them, which would have been the first step toward buying from them. Having negative comments on your Facebook wall or blog means you’re doing something right! Take those negative comments from your pagans, and address it in a way that talks to your core believers!

Comments 187

Comments Features Buy Brands 187

Ignite Social Media

JUNE 27, 2019

For personal use, Facebook can be a helpful tool for connecting with friends, family, and others with similar interests. While Facebook Groups have been known more commonly for personal use, new brand opportunities are arising on the platform which give businesses the ability to use groups as a more constructive tool. If XYZ Company.

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Groups Groups Brands Facebook 134

Mindjumpers

OCTOBER 10, 2012

This week, Facebook officially introduced the ‘Want’ button and started testing it with a list of seven selected brands, including Victoria’s Secret, Neiman Marcus, Pottery Barn etc. People can click through and buy these items off of Facebook,” Facebook said in a statement, according to Reuters.

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Facebook Patterns Retail Buy 260