Sprout Social

OCTOBER 24, 2019

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. Goals: Awareness and loyalty, which, like with any strong UGC program, are linked. What better way to show off what your best product can do?

UGC 56

UGC Loyalty Brands Curation 56

Sprout Social

JUNE 14, 2022

In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. These messages can be anything from promotional offers and discounts, to appointment reminders and shipping notifications.

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SMS Strategy Marketing How To 107

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. People love getting something in return, so offer a special discount, a free ebook, or access to exclusive content for those who sign up. The secret lies in leveraging multiple marketing channels.

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Campaign Social Media Marketing Metrics 52

Hootsuite

OCTOBER 18, 2022

The reality is, most customers shop on their devices multiple times a day before they press that buy button. Customers may see a product they’re interested in on their desktop computer and put it in the shopping cart but then want to buy it later using their mobile device, where their credit card information is stored. Pricing: Free.

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FAQ Price Loyalty Review 97

Pixlee

MAY 8, 2017

Is there a product that you use from one brand that you would never, ever buy from another business? It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores? What is Brand Loyalty?

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Loyalty UGC Brands Content 40

Pixlee

MAY 8, 2017

Is there a product that you use from one brand that you would never, ever buy from another business? It’s because they’ve developed loyalty to the brand. . So how do you build brand loyalty , especially when you’re an online business without the personal interaction of brick-and-mortar stores? What is Brand Loyalty?

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Loyalty UGC Brands Content 40

Convince & Convert

JUNE 25, 2014

Before diving into your execution, it’s wise to review your business and marketing goals so that you’re creating your SMS campaign through a lens that takes your current business goals into account. Your SMS mobile campaign will impact many departments of your company. Having S.M.A.R.T Let’s look at an example: Say your AOV is $100.

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SMS Campaign Mobile Marketing 166

Socialmedia.biz

NOVEMBER 15, 2020

Before launching a B2B growth hacking strategy, you need management buy-in. Paid B2B growth involves commercials and advertisements online that develop brand association and loyalty. Having got potential customers’ attention, get them to understand your product and want to buy it. Get management on board. Activation.

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B2B Affiliate marketing Case Study Discount 107

Buffer Social

JANUARY 19, 2024

As such, the primary goal was to create products that truly made a difference in people's routines—products they would discover and want to buy again and again—and to focus our marketing efforts on fostering that hyper-loyalty. This isn’t to say I don’t do any top-of-the-funnel marketing.

Company 82

Company Marketing Loyalty Metrics 82

Hootsuite

JULY 6, 2022

’ It means buying and selling goods, products, or services over the internet. It involves buying and selling over social media. Instagram commerce refers to just the buying and selling over Instagram. Shopping tags direct customers to buy products instantly from your website or the Instagram app.

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Instagram HootSuite UGC Influencer 117

Hootsuite

AUGUST 15, 2022

eCommerce stores are reaping the benefits of online sales, even during a time when global buying habits shifted in an unpredictable market. By offering a limited-time discount or exclusive access to sale items, customers will feel compelled to take advantage of your Black Friday deals before they disappear. Email marketing campaign.

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Strategy Discount Marketing Retail 101

Keyhole.co

JUNE 19, 2023

They are more likely to buy from and stay with brands that communicate with them on an open channel. If you want to harness the power of social media content for customer success to enhance loyalty, leading to a rise in customer success rates, read on. Bonus: You can add campaign hashtags and keywords to Keyhole.

Social Media 52

Social Media UGC Content Loyalty 52

Pixlee

JULY 19, 2021

After all, influencer marketing is the fastest-growing channel for customer acquisition, and 76% of marketers consider influencer engagement effective in garnering customer loyalty. Influencers use their platforms to persuade their followers to buy the products or subscribe and promote the products as well. .

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Influencer Marketing UGC How To 96

Sprout Social

JANUARY 12, 2022

In short, customers who consistently promote your products and brand in exchange for discounts or products. rating or review is most valuable to someone researching a brand for the first time or buying a new product. Earn long-term brand loyalty. Run campaigns that are actually worth talking about. Brand ambassadors.

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Conversation Review Marketing How To 136

Pixlee

APRIL 9, 2021

According to Shopify , an existing customer has an 80% chance of buying from your brand again, whereas a new customer only holds a 10-20% chance. Building loyalty takes time and ongoing communication; post-purchase communication can catalyze that loyalty. Customer Loyalty Programs. What is Post-Purchase Communication?

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UGC Loyalty How To Sports 52

Sprout Social

FEBRUARY 17, 2022

Unfortunately, this means one person has to plan, write and monitor email campaigns. And since templates provide structure for email campaigns, it makes personalization seamless. Just plug in the information to make each email marketing campaign unique. Create a template once and recycle it for relevant campaigns.

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Template Templates Marketing Sample 131

Oktopost

JUNE 19, 2020

With a CEO’s social presence doing some of the work, achieving maximum customer engagement and loyalty becomes much easier. According to an internal study by LinkedIn, half of all users are likely to buy from companies they engage with on the business-focused network. Driving Recruitment.

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Company B2B Loyalty Survey 124

Pixlee

SEPTEMBER 29, 2020

If you want to analyze performance, build loyalty, and establish your brand, it’s crucial that you understand how to measure customer engagement. It’s about regular interactions, communication, and establishing an emotional connection that encourages long-term loyalty. Customers Buy From Companies That Resonate With Them.

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Engagement How To Metrics Loyalty 90

Techipedia: Tamar Weinberg

DECEMBER 20, 2011

Experienced marketers will tell you that customers are much more likely to respond to campaigns that engage them on a personal level. While only 6% of marketing emails are responded to, SMS campaigns have seen as much as 45% response rates. Response : As previously mentioned, SMS campaigns have a very high response rate.

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SMS Strategy Marketing Discount 187

Hootsuite

JULY 21, 2022

Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. To find this answer, you’ll need to do a few simple calculations to determine which marketing campaigns benefited your business the most. These could be: Raising brand awareness. Boosting conversions.

ROI 113

ROI HootSuite Cost Campaign 113

Convince & Convert

JANUARY 25, 2016

In 2016, brands should be doing everything possible to promote customer loyalty. The survey found that 75% of Americans think brands should implement better strategies in order to encourage brand loyalty. My loyalty is partially based on the fact they agree with some of my personal beliefs, in addition to other pragmatic aspects.

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Brands Loyalty Discount Telecommunications 60

Pixlee

OCTOBER 29, 2020

An automated abandoned-email campaign is set up once and then automatically sent to a specific individual when that person triggers a particular action. These strategies offer insight into the right level of discount and personalization top performers are using. Email Automation for Abandoned Cart Emails.

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UGC Discount Content Template 40

Visually SM

JANUARY 10, 2021

However, customer loyalty is stronger when someone supports a brand without incentives. Among all advertising possibilities, people’s opinion is certainly worth much more than paid campaigns. Discount coupons are a good example once they are attractive and make brand advocates keep buying.

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Company Brands UGC Reputation 130

Pixlee

DECEMBER 13, 2021

In today’s highly competitive world of ecommerce, it takes more than building a product, pushing it to the market, and making claims about being the best to get consumers to actually pay attention to your business and buy from you. It’ll also help build community, foster loyalty, and increase customer retention. .

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Strategy UGC Brands Apparel 52

Techipedia: Tamar Weinberg

MARCH 27, 2012

A typical story explains the goal of the said campaign, shows screenshots of the tweets and posts used in the campaign, and lists the results of these efforts. These stories – and the campaigns and companies they showcase – are missing an important element: the human element. Why is that? Thus, giving due praise is vital.

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Social Media Real Estate Survey Eventful 186

Sprout Social

NOVEMBER 11, 2019

That said, the outspoken and chronically online nature of Gen Z makes learning their buying behavior much less of a guessing game. Speaking of responses, note than giving Gen Z followers your undivided attention goes hand-in-hand with boosting brand loyalty. . Emphasize discounts and value in your marketing. Twitch streamers.

Marketing 88

Marketing How To Authentication Discount 88

Convince & Convert

APRIL 30, 2013

Contests and campaigns also raise awareness to create need or the perception of it. Emphasize the reasons to buy in the moment rather than the long-term relationship or outcome. Strategies include discounts, promotions, exclusive offers, loyalty programs, and beta tests, among others. The Governance.

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Company Discount Loyalty Campaign 157

Keyhole.co

DECEMBER 22, 2022

For Nike, it’s not just about selling products—it’s about helping people get fit and healthy, which is why it has been so successful at reaching people who wouldn’t normally consider buying a fitness product. By engaging with its audience, Nike fosters a deeper connection and builds loyalty. Source: Nike (Instagram).

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Social Media Strategy Collaboration Analysis 59

Pixlee

JUNE 15, 2020

Securing repeat customers and fostering customer loyalty have proven to be difficult challenges in the age of a recession, retail closures, and ever-shifting consumer sentiment towards brands. Through this chain of events, consumers are given a voice, and UGC builds loyalty within the community. . Amp Up Customer Loyalty Programs.

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Strategy UGC Loyalty Sentiment 59

Later

APRIL 9, 2020

You may have seen affiliate marketing appear in the form of unique discount codes, where an influencer shares a code, specific to them, that their followers can use to get discounts from brands. Think about it this way: if you ran a campaign only on your own social media, you would likely reach only your own followers.

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Affiliate marketing Affiliate network Instagram Marketing 97

Josh S Peters

SEPTEMBER 18, 2009

Jacob Morgan (my co-author on TwittFaced and all around awesome guy) wrote a post about The Gap and ROI that first made me think he was describing what sounded like an Awareness campaign and tried to apply ROI to it due to a very unfortunate use of the term. 4 basic types of marketing campaigns 1.

ROI 100

ROI CPA Campaign Buy 100

Convince & Convert

FEBRUARY 5, 2016

It’s the starting point of any new campaign. Odds are, you didn’t master the optimization of every detail of the campaign on the first shot. You can offer a free ebook, a discount, behind-the-scenes insider information, or a free trial period, just to name a few. When testing incentives, don’t just look at new subscribers.

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Types Strategy Content Trends 60

Josh S Peters

OCTOBER 20, 2009

Media buys, affiliate marketing, SEO, SEM, and blogging have absolutely no value on their own. Recently I wrote an article about The GAP, ROI, and Awareness where I laid out the 4 basic types of marketing campaigns. Acquisition / Lead Generation, Awareness, Brand, and Loyalty. 4 Types of campaigns and their metrics 1.

ROI 161

ROI Social Media Metrics Loyalty 161

Taylor Marek

APRIL 16, 2012

Gone are the days of holding your consumers at arms length making way for new advertising campaigns aimed at bringing businesses into an era of developing branded company-wide personalities that can be related to on a much more intimate level that ever before. Consistency creates loyalty. But what does it all mean for your business?

Engagement 70

Engagement Discount Social Networking Loyalty 70

Twist Image

APRIL 19, 2013

I''d like it to result in more sales, a better quality of customer, more brand loyalty and - if at all possible - I''d like it to cure cancer. Brands could run a small campaign or do something around the holiday season. Not an impression, not if they buy once, but the full lifetime value. brand loyalty. business strategy.

Social Media 111

Social Media Adwords Small Business Loyalty 111

Sprout Social

DECEMBER 5, 2022

Before Sprout, I managed a viral social media campaign at Shedd Aquarium that was so widespread, it reached all seven continents—yes, including Antarctica. ?? But it also comes with high rewards—more than half of consumers are likely to consider buying from brands that are transparent. Increasing transparency always comes with risks.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Social Media Strategies Summit

NOVEMBER 18, 2020

They aren’t particularly interested in click-and-buy posts that lead them to a purchase point. If you’re able to expand awareness, tell your brand’s story in a compelling way, or foster customer loyalty beyond one-time purchases, you can consider yourself a “social success.”. Build Brand Loyalty with Discounts and Coupons.

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ROI Social Media UGC Discount 246