Social Media Strategies Summit

APRIL 15, 2021

Build a strong brand and you will get yourself a strong community of loyal customers and brand advocates. Some might argue that a strong community is what makes a brand stronger and loyal customers are the best way to promote a brand. But what is a brand community and why do you need one? What is a Brand Community?

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Process Communities Brands How To 161

Social Media Strategies Summit

SEPTEMBER 28, 2023

The focus on UGC is for a good reason; it improves customer satisfaction, helps brands understand their audience, provides a means for users to build community, and is inherently peer-reviewed, making it more trustworthy. Your Email Campaigns Across all industries, brands, and locations, the average email open rate is just 26.8%.

UGC 222

UGC Content Bazaarvoice Hashtag 222

Hootsuite

MAY 10, 2021

But social media allows them to increase awareness for specific messages, campaigns, product launches, and other initiatives. Norwegian Air , for example, used Facebook and Instagram ads to promote awareness in target regions about specific flight routes it operates. Athleta community! Build brand communities.

Examples 145

Examples Company Social Media Apparel 145

Sprout Social

MARCH 20, 2023

But first, let’s get into a few highlights about short-form video, and ways you can get buy-in. How to prove ROI of short-form video Proving the ROI of short-form video will help you get buy-in from your leadership team and gain their trust. For example, here is a YouTube clip our team turned into an Instagram Reel.

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Buy Video How To Template 118

Sprout Social

MARCH 14, 2022

Every year, marketing and brand teams gather together to plan out their content calendars and campaigns. For example, when I worked in the cannabis industry, we planned month-long campaigns and programs around April 20. The marketing and advertising industry hasn’t always had the best reputation for inclusive campaigns.

Campaign 113

Campaign Brands Communities Industry 113

Jon Loomer

FEBRUARY 4, 2019

More than a year ago, Facebook launched Campaign Budget Optimization. Beginning in September, Campaign Budget Optimization will become a fixed default that can’t be turned off. This is a very big change to the structure of Facebook campaigns. Let’s dig into the details of what this means… The Announcement.

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Campaign Facebook Advertising Buy 167

Audiense

MAY 10, 2018

Over the coming weeks, we’ll be publishing a series of posts that will answer that question focusing on the different phases of a marketing campaign. We’ll begin today by looking at some examples of how insights about audiences obtained through social data can be activated during the pre-campaign phase.

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Activities Examples Campaign Data 90

Hootsuite

NOVEMBER 24, 2022

Last year, UK-based sustainable underwear brand and Hootsuite customer Pantee won Black Friday with a campaign that broke convention and raised awareness of unsustainable impulse buying. Flipping the script with a ‘Blackout Friday’ campaign. The message: Stop and think before you buy. What is Pantee?

Campaign 89

Campaign Brands Fashion HootSuite 89

Jon Loomer

FEBRUARY 24, 2019

How do you keep a campaign fresh? You can do this with an evergreen Facebook campaign. An evergreen Facebook campaign can utilize one ad or dozens of ads. But I wanted to give you an example of what I’m currently doing. First, a little refresher… What Are Evergreen Facebook Campaigns? What is this?

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Campaign Facebook Training Survey 168

Waxing UnLyrical

APRIL 5, 2018

These are examples of two successful cause-related marketing and social responsibility platforms which are ingrained in our minds so much, we don’t hesitate to understand their connection with each other. To encourage social responsibility, create a culture of giving back to the larger community. Create an employee advocacy cohort.

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Organization Communities CSR Class 132

Keyhole.co

NOVEMBER 19, 2023

Edit it according to your current social structure, as well as the explanations and examples below: Social media strategy template explanation Overall goals The opening section of the strategy should identify traditional business goals that social media activity will help meet. Plus, Pinterest has buy buttons.

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Template Templates Examples Social Media 52

Pixlee

APRIL 28, 2021

You will likely listen to your friends and buy from that brand. In other words, to stand out, you need to create campaigns that highlight real people’s experiences using your product, a way of social proof marketing. This is where user-generated content (UGC) campaigns come in. In 2019, it launched the #MADEdesign campaign.

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Campaign UGC Content Sports 97

Keyhole.co

AUGUST 16, 2023

Running a successful marketing campaign requires a dynamic approach that attracts your audience and keeps them engaged. Social media platforms offer unparalleled reach and real-time interactions with your audience, while email marketing allows for personalized, direct communication. In addition, provide incentives for signing up.

Campaign 52

Campaign Social Media Marketing Metrics 52

Keyhole.co

JULY 11, 2023

Utilizing hashtag campaigns is one of the most efficient methods to leverage Instagram’s reach and promote dropshipping businesses. This article states the importance of hashtag campaigns and provides a guide on leveraging Instagram hashtag campaigns to promote dropshipping businesses.

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Hashtag Campaign Instagram How To 52

Convince & Convert

APRIL 12, 2024

This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement. What do you want to achieve overall on social media for the brand and what values and mission will help the social team stand out and stay top of mind both internally and to your community?

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ROI Team Social Media Metrics 135

Later

AUGUST 25, 2020

The holiday marketing season is just around the corner, so if you haven’t started to plan your campaign yet, now is the time to get started! To help you stay organized this year, we created a holiday marketing campaign checklist (and a free downloadable worksheet!) Will you be working with influencers on your campaign?

Campaign 89

Campaign Marketing How To Instagram 89

Keyhole.co

DECEMBER 17, 2020

Top 5 Instagram Influencer Marketing Campaigns in 2020 – UberEats, Chipotle and Hinge X Rebel Wilson – McDonald’s X Travis Scott – HelloFresh X Micro-influencers and Mindy Kaling – Biossance X JVN – ASOS X Micro-influencers (#asseenonme) What to Look for In An Influencer ? What is Influencer Marketing?

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Influencer Campaign Instagram Data 128

Webbiquity SMM

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Moreover, such brands will be in a much better position to align their brand and business strategies so they can mutually reinforce and complement each other for a more coherent marketing campaign. Create Omnichannel Marketing Campaigns.

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Influencer Brands Policies Privacy 288

Sprout Social

DECEMBER 6, 2023

We’ll explore need-to-know benefits, draw inspiration from real-world examples, and provide tips to shape your strategy. Benefits of B2B influencer marketing 3 B2B influencer marketing examples you can learn from How to add B2B influencer marketing to your social strategy What is B2B influencer marketing?

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B2B Influencer Brands Marketing 119

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. These tips will help you identify tactics for achieving your social media marketing efforts, while the tools will help you gain valuable insights into your audience and measure the effectiveness of your campaigns.

Social Media 267

Social Media Tips Marketing HootSuite 267

Sprout Social

JANUARY 23, 2024

A series where we compile and analyze social media posts and campaigns inspiring us, and break down what makes them so genius. We will unpack how your brand can use these examples to spark your own scroll-stopping creative ideas—while maximizing your budget and doing more with less. Within 24 hours, the posts racked up 2.9

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Report Brands Library Sentiment 111

Sprout Social

JANUARY 4, 2021

It’s another to pitch a social media marketing campaign and secure your boss’ approval to execute it, especially when you consider the impact the events of 2020 have had on marketing as a whole. A great marketing pitch idea could be as big as an original campaign or as minor as adjusting your tone of voice on social.

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Campaign Social Media Marketing Metrics 126

Ignite Social Media

JULY 18, 2022

First, artificially increasing your follower count by buying them is a huge no-no for social. So essentially, content designed for high-quality engagement leads to a high-quality community, which can essentially act as free advertisement and endorsement for your brand. How to Improve Engagement Quality . CONTACT US.

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Engagement UGC How To Metrics 183

Social Media Strategies Summit

NOVEMBER 18, 2022

Your homepage is always a safe bet, but if you’re running a campaign, consider linking to a dedicated landing page instead. This makes it a good fit for sales-oriented ad campaigns — particularly if you’re targeting younger demographics. If you have a (brief) brand slogan, add it here. Pick the most relevant URL. Follower growth.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Here are a few examples of influencer marketing goals: Increase positive Instagram brand mentions by 20% in the next quarter using influencer partnerships.

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Metrics Influencer Marketing Survey 100

Hootsuite

AUGUST 19, 2020

Social media campaigns are the rocket fuel of your marketing efforts: a concentrated burst of energy that pays off in a major boost to your brand reputation, awareness or sales. Looking for inspiration for your next social media campaign? 7 social media campaign examples to learn from. We’re buying. Beer purch.

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Campaign Social Media Travel Hashtag 145

Sprout Social

OCTOBER 23, 2018

If you’ve considered buying followers to boost your IG presence, you’re not alone. Influencers, celebs and even politicians have all experimented with buying followers in the past. In other words, the people you’re posting to aren’t going to like your photos, share your content or buy your products.

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Buy Instagram How To Geotagging 111

Pixlee

NOVEMBER 22, 2021

It’s no wonder ecommerce businesses are leaning towards TikTok marketing for promotional campaigns and organic social growth. The Basics: Creating Your First TikTok Ad Campaign. TikTok For Business shares an example by Mercedes-Benz of a hashtag challenge. Create Your Ad Campaign. Choose Your Ad Type.

Campaign 52

Campaign UGC How To CPC 52

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. Marketers must measure ROI to earn more buy-in ROI is the key to commanding a larger influencer marketing budget.

ROI 107

ROI Influencer Marketing Survey 107

Ignite Social Media

NOVEMBER 23, 2020

In an effort to help brand marketers gear up for the final push of 2020, our team at Ignite Social Media has prepared the following breakdown of the social media ad buying space, tips for the upcoming holidays, and answers to top questions marketers have about the social media buying landscape. State of Paid Media Buying in 2020.

Advertising 187

Advertising Social Media Tips B2B 187

Sprout Social

MAY 11, 2020

Welcome to the Social Spotlight, where we dive deep into what we love about a brand’s approach to a specific social campaign. The idea of what “community” means for brands on social media has shifted more in 2020 than it has in a decade. The further we are physically from each other, the more important the virtual community becomes.

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Communities How To Resources Overview 88

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). An example of user-generated content from Calvin Klein. For example, photos of employees packing or making up orders or a video of your team talking about why they love working for your company. Helps establish brand loyalty and grows community.

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UGC Content HootSuite Authentication 145

Buffer Social

SEPTEMBER 20, 2018

Q4 key dates and campaign examples. The majority of people aren’t quite in buying mode at this stage, though — especially with some of the biggest discount shopping days of the year still to come later in November. For example, Luxy Hair created a video showcasing a holiday hairstyle in November 2017.

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Small Business Campaign Content Eventful 98

Keyhole.co

JANUARY 20, 2024

Small businesses don’t have the budget for national ads, hiring celebrities, or creating flashy campaigns. Create a separate Facebook group and community page Your first task is to set up your Facebook business page. One example of a brand using this strategy is Instant Pot. If, for example, you want your customers to buy an.ai

Small Business 100

Small Business Engagement Strategy Facebook 100

Keyhole.co

JANUARY 18, 2024

In 2019, emboldened by the success of the women-run blog The Buy Guide in selling Stanley Quenchers, the brand expanded into pastel and millennial-friendly colors. Their joint marketing effort quickly resulted in a mass movement where people, predominantly women, swooped in to buy the Quenchers.

Influencer 59

Influencer Social Media Strategy Marketing 59

Keyhole.co

DECEMBER 26, 2022

Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? To show you influencer marketing in real action, today we take a look at the five most successful Instagram influencer marketing campaigns. Why Instagram influencer marketing campaigns? Why is that so? billion by 2025.

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Influencer Campaign Instagram Data 52

Sprout Social

FEBRUARY 29, 2024

Marketers and business professionals leverage AI to create stronger campaigns, make smarter decisions and streamline workflows. For example, Netflix uses AI to provide personalized movie and show recommendations, enhancing the user experience and engagement for its audience.

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Patterns Sentiment Analysis Proposal 121