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Top Video Marketing Trends of 2024

Social Media Strategies Summit

Video is no longer optional for marketing teams, with 91% of businesses using it as a marketing tool and 88% describing video as an important part of their marketing strategy. Of those that don’t currently use video, two-thirds plan to start in 2024. But video isn’t a silver bullet. Let’s get into it.

Video 229
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LinkedIn Highlights the Potential of Video Ads for B2B Brands [Infographic]

Social Media Today

LinkedIn’s looking to make video a bigger focus.

LinkedIn 178
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LinkedIn Highlights the Potential of Video Ads for B2B Brands [Infographic]

Social Media Today

LinkedIn’s looking to make video a bigger focus.

LinkedIn 167
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10 Tips For Creating Branded Social Graphics

Social Media Strategies Summit

For instance, internal data from Twitter/X shows that posts containing videos generate 10X the engagement of non-video posts. And while photos and videos (either stock or branded) are great content to have in your toolbox, so are social graphics. To get started creating your own, just follow these best practices.

Brands 230
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Make the case for video content

Sherrilynne Starkie

Did you know that by using video content in email marketing you can boost click-through rates by up to 300 per cent? Were you aware that 96 per cent of people who watch a video on mobile tend to share videos with others? There’s no doubt that video content is incredibly powerful in its ability to engage viewers.

Video 307
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10 of the Best Brand Storytelling Campaigns of 2022

Social Media Strategies Summit

In this new reality, brands must humanize and connect with their audiences more meaningfully. Enter brand storytelling. Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. hours on social media. Image source.

Campaign 304
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12 Facebook video metrics brands need to benchmark right now

Sprout Social

Ever wondered if people loved watching your Facebook videos? How many of them skipped your Story videos? These are all great questions to ask when you’re using videos for your Facebook marketing strategy. And your Facebook video metrics can give you the answers you need. How to find Facebook video metrics.

Metrics 131