Firebelly

NOVEMBER 7, 2013

” Since the primary concern for many marketers is to build brand awareness and customer loyalty, the main complaint is that Twitter has not done enough in terms of guidance and education on how to use campaigns effectively as well as measure the results. ” Blog Social Media Marketing Twitter'

Social Media 155

Social Media Twitter Marketing Loyalty 155

Firebelly

SEPTEMBER 3, 2011

People are more willing to be openly interested and demonstrate their affinity (and sometimes a lot more) to brands. I’ve seen research on organizations with religious affiliations and nebulous community goals – and the attendance is declining. Organizations develop out of community needs.

Communities 197

Communities Organization Research Brands 197

Firebelly

OCTOBER 14, 2011

In these days, we’re used to brand communities both online and offline. Some are developed by the brands and some are self-determined. Either way, there are a variety of qualities that these online brand communities share. Perhaps, it’s more accurate to say that there is a community continuum.

Communities 191

Communities Conversation Content Research 191

Firebelly

FEBRUARY 23, 2012

The entire brand should own customer engagement from services to sales. Whether we are speaking by phone, through Twitter or via mobile you must deliver the brand via the technology efficiently and effectively. The only difference between now and then is the organizations ability to “see” it. Plain and simple. What’s next?

ROI 244

ROI Engagement Training Exercises 244

Firebelly

AUGUST 17, 2015

I put on my research cap and started looking into it. Facebook is a no-brainer for any brand and the NFL isn’t any different. If you’re a brand that needs help transforming your Facebook fans into super fans — contact us. Who owns interactions, posts, hashtags and followers on and off the field?

Team 100

Team Facebook Conference Hashtag 100

Firebelly

NOVEMBER 28, 2011

5 Tips On How Your Brand Can Leverage Social Media For Cyber Monday. Based on Buddy Media’s latest research report, “A Statistical Review for the Retail Industry: Strategies for Effective Facebook Wall Posts,” here are five things that can help make your Cyber Monday content stand out.

Social Media 157

Social Media Retail Statistics Feed 157

Firebelly

FEBRUARY 11, 2011

Establish – Establishing your presence takes place after the research phase of determining where to engage. Yes, this includes properly setting up all branding elements, brand messaging, your bio, website URL, etc. This means that you create accounts where activity will be most worthwhile.

Influencer 198

Influencer Social Media Community building URL 198

Firebelly

FEBRUARY 27, 2012

By Lucas Shaw Research shows that the majority of people with smartphones or tablets use them while watching TV. Numerous companies that produce “second screen” apps – applications that one uses on those devices while tuning in – have picked this years Oscars as an opportunity to promote their brand and attract new users.

Social Media 168

Social Media Applications Sites Eventful 168

Firebelly

APRIL 25, 2011

By eMarketer Many web users like heading to Facebook for discounts, but some research suggests emails may be preferred—and more effective. In fact, it may be best if marketers approached this question as if the answer is zero — unless and until the brand does something to create value with Facebook Fans.

Social Media 178

Social Media Discount Consultant Questions 178

Firebelly

FEBRUARY 24, 2010

19% of the 2009 Fortune 500 is podcasting, a three percent increase over the 2008 study 31% are incorporating online video into their blog sites, a 10% increase over 2008 A full copy of the 17 page report can be downloaded on the Center for Marketing Research at the University of Massachusetts Dartmouth website. View an alternate.

Social Media 165

Social Media Twitter Paid Search Study 165

Firebelly

JANUARY 29, 2010

Report: Facebooks Twitterfication May Have Stunted Twitter Growth By Bilal Hameed RJ Metrics research analysis has stopped short of pinpointing the reasons behind the gradual decline in activity over at Twitter. However, we believe that one of the major reasons for this decline is Facebook’s gradual Twitterfication. View an alternate.

Marketing 100

Marketing Feed Reader Paid Search SMS 100

Firebelly

FEBRUARY 4, 2010

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Facebook 103

Facebook MySpace Paid Search Survey 103

Firebelly

NOVEMBER 13, 2009

Lastly, social research is emerging as an area to watch carefully. When it comes to metrics, we have social analytics, web analytics and pipeline metrics - these three metrics can start to establish a causal relationship between marketing investment and customer behavior and return on investment. Having trouble reading this image?

News 100

News Social Media Marketing Paid Search 100

Firebelly

FEBRUARY 12, 2010

Having trouble reading this image? View an alternate.

Feed Reader 100

Feed Reader Marketing Paid Search Startup 100

Firebelly

JANUARY 20, 2011

One of the most interesting points, and one that I agree with completely, is that brands (and Altimeter’s research was based on some really big, sophisticated brands) are not good with being “social&#. With brand conversations, you can use emotions in buying, selling and negotiation situations (among others of course).

Conversation 230

Conversation Brands Course Research 230

Firebelly

JUNE 26, 2014

The Emergence of Image Listening Research and development is a core part of my daily life, so I spend a great deal of time testing out new apps and investigating new methods.

Applications 179

Applications Brands Research Social Media 179

Firebelly

MARCH 2, 2010

Afterthe data is collected it’s written down to provide the statistics needed forthe research, such as a case report or field study. Based on this research,the statistics were made for this video. Ethnography in itself is the method used forgathering data within a society. What is it like being a student today?” View an alternate.

YouTube 157

YouTube Class Paid Search SMS 157

Firebelly

FEBRUARY 19, 2010

2 Site on Web By Jon Brodkin Facebook is now the second most popular Web site in the United States, passing Yahoo with 133 million unique visitors in January, according to new research. 1 spot to Google in February 2008, and now sits in third place, according to Web analytics research by Compete. Facebook Outpaces Yahoo to Become No.

Yahoo 100

Yahoo Facebook MySpace Paid Search 100

Firebelly

AUGUST 7, 2012

It means taking a new look at a topic, discussing new research and findings, and addressing new questions that arise. But focus on those big narrow topics, and you’ll be completely out of ideas within six weeks. Just remember, repeating topics is not the same thing as writing about the very same subject over and over.

Sports 183

Sports Google Blogger Issues 183

Firebelly

NOVEMBER 14, 2012

Mashable created the infographic below for a recent study by market research firm, Lab42. The study concluded that about 50% of consumers view a brand’s Facebook presence more than its website. One thousand social media users were asked how they felt about Liking and interacting with brands on Facebook.

Discount 181

Discount Facebook Study Research 181