Adam Sherk

SEPTEMBER 10, 2010

In my book, Everything I Know about Marketing I Learned from Google , I share 20 “Googley Lessons” that marketers can learn from the world’s most ubiquitous brand to better engage customers and prospects. But, even for online news outlets — where overhead is low and immediacy is high — there’s too little commercial mindset.

News 121

News Press Release Survey SEO 121

Adam Sherk

AUGUST 24, 2010

News brands seem to fare better with the embedded video listings, although I also came across several examples (not pictured above) in which YouTube got both results. But based on what I saw today Google’s expanded domain results do not apply to the embedded Google News listings. What Horrible Things Did Time Magazine Do in 1964?

News 113

News List Google Embedding 113

Adam Sherk

OCTOBER 29, 2009

Related posts: Does Google Want Brands in Your Social Circle? But Social Search has a better chance of making it, so it’s a good idea to start developing a strategy for it now. What Horrible Things Did Time Magazine Do in 1964?

Google 109

Google Google Reader Press Release Survey 109

Adam Sherk

AUGUST 11, 2010

The Most Buried News Sites on Digg Diversified Twitter Strategies for News Sites Twitter Suggested Users – Today’s Studio 54 Velvet Rope How to Identify Your Own Top Trends Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

JULY 22, 2009

It’s not just that users expect a branded experience on a dedicated domain. It’s that there are so many SEO and audience development initiatives, including social media marketing, that simply work better when a site exists on its own unique, branded domain. Best of luck to both GQ.com and DETAILS.com.

Press Release 100

Press Release Syndication Blogroll Consultant 100

Adam Sherk

AUGUST 25, 2009

Reach out – You’ve been meaning to get more involved in brand and content awareness building activities such as social media marketing; now’s the time. Research the opportunities and come up with an effective social media strategy. Special promotions like contests and giveaways can also be effective.

Engineering 102

Engineering Hitwise Health Care Press Release 102

Adam Sherk

FEBRUARY 17, 2010

Does Google Want Brands in Your Social Circle? Sharing and discussing content is a key component of Google Buzz, so it’s a natural fit for article promotion and audience development. At a minimum news sites should set up an official profile and experiment with “buzz this” buttons on their templates.

Sites 118

Sites News Google Facebook 118

Adam Sherk

FEBRUARY 25, 2010

When users click a retweet button, they expect to see something along the lines of: RT @[brand] [headline] [URL] That exact format does not need to be followed, but you want to minimize the work that users need to do before sending out the tweet. What Horrible Things Did Time Magazine Do in 1964?

Syndication 117

Syndication URL Press Release SEO 117

Adam Sherk

DECEMBER 22, 2009

Getting a clear understanding of how your target audiences locate and interact with your content and engage with your brand will give you actionable data to use next year and beyond. But while you’re going through this year’s top trends, don’t forget to apply the same practice to your own sites.

Trends 167

Trends How To Digg Press Release 167

Adam Sherk

SEPTEMBER 3, 2009

PageRank is a lesser factor in Google News, used “delicately” since the linking structure of a brand new article is going to be different from an article published years or months ago. Other video hosters may be included in the future, but for now YouTube is the only way in. Creating textual descriptions and transcripts is helpful.

News 158

News Google Tips Press Release 158

Adam Sherk

APRIL 13, 2010

Home pages will rank well for branded searches regardless of site speed, so it is at the content level that the scores matter more. I double-checked several pages; some scores remained the same but others changed by 1 or 2 points. To take the comparison a step further, I also ran Page Speed on the top 10 sites’ lead article.

Sites 161

Sites News Yahoo Journal 161

Adam Sherk

MARCH 24, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Does Google Want Brands in Your Social Circle? Johanna said she could understand why brands would want to connect with users through Social Search, but that Google had developed it with individuals in mind, not companies.

Google 129

Google Brands Google Reader Digg 129

Adam Sherk

AUGUST 11, 2009

Tip #21: Guest List People I want to hear a pitch from, in descending order: CEO, CTO, VP Product Development, Janitor, Brand Marketing Manager. It was beautiful, but don’t make it more than it is. Tip #25: Black list Yes, I really do have a list of PR people I won’t talk to. It’s shorter than you probably think, though.

Tips 102

Tips Publishing Press Release Syndication 102

Adam Sherk

APRIL 26, 2010

The Like button does appear on their article template: But at least on my computer it was a little slow to load, and once loaded it added some extra white space before the start of the editorial text. Like The Huffington Post there are also competing Facebook buttons at work. What Horrible Things Did Time Magazine Do in 1964?

News 149

News Module Widget Facebook 149

Adam Sherk

OCTOBER 6, 2010

In looking at these figures it is important to note that sites with larger audiences have greater opportunities for engagement, so bigger brands are likely to have larger numbers. But in going through the site a substantial portion of the content is news so I opted to include it. What Horrible Things Did Time Magazine Do in 1964?

Sites 176

Sites News Postrank Engagement 176

Adam Sherk

AUGUST 16, 2010

UPDATE: I contacted Dennis Yu , who gave me this information: Facebook requires that brands get approval in advance and spend at least $10k, which is what JVC did. I’ll update this post if anything changes on the JVC Facebook page or I learn more. And if anyone has any additional information, please let me know.

RFI 156

RFI Guidelines Facebook Press Release 156

Adam Sherk

AUGUST 7, 2009

Brand Ambassador / Personality – a person or persona that officially represents the company on Twitter. While the opportunity for engagement is limited, these types of accounts do tend to attract large numbers of followers and the links do get retweeted. So there’s no reason not to set up them up as a foundation building step.

Sites 105

Sites News Strategy Twitter 105

Adam Sherk

MAY 17, 2010

News sites utilize Facebook Pages to increase brand visibility, promote content, interact with users and drive traffic back to their main sites. by Adam Sherk on May 17, 2010 Maintaining a Facebook Page is now a fundamental part of most news organizations’ social media presence. The CPM can be adjusted between $1 and $25.

Sites 167

Sites News CPM Facebook 167

Adam Sherk

NOVEMBER 11, 2010

For some titles a single branded profile is the right approach. Let the editorial staff take the lead on branded profiles, and promote individual profiles on-site to extend engagement further. Dan Zarrella has done great research in this area (and the one above); get a copy of the “The Science of ReTweets” on his site.

Industry 200

Industry Social Media URL Module 200

Adam Sherk

FEBRUARY 4, 2010

If a journalist isn’t building his or her own brand today using all available tools, then they are demonstrating a lack of understanding of today’s media marketplace. Thom Mitchell February 5, 2010 at 7:03 pm Another issue to consider is IP/content ownership and branding. I like the columnist analogy, that works well.

Social Media 146

Social Media Press Release SEO News 146

Adam Sherk

MARCH 2, 2010

Most organizations prefer to keep their figures private so I’m not able to share the actual sites but they are all well-known brands. Well-established brands still get a large portion of their traffic via direct navigation. I looked at referral data for 2008, 2009 and 2010 to-date and for comparison also included Facebook and Digg.

Survey 193

Survey Twitter Digg Hitwise 193

Adam Sherk

JUNE 29, 2010

I hadn’t come across any anti-buzzword content lately so I thought I’d do my own research. Thanks for the mention and for adding to the research in this important subject. While we’re at it, can we ban “brand&# ? What’s our brand? Are we branding this correctly?

Press Release 279

Press Release Marketing Class List 279