agora pulse

JANUARY 22, 2020

Working with influencers is a great way to gain exposure for your brand or business. But can micro-influencers really bring in ROI? Here are some ways that micro-influencers can have a higher ROI. So, working with micro-influencers (whose audiences haven’t ballooned yet) might bring higher ROI for your brand.

ROI 186

ROI Influencer Authentication Hashtag 186

Hootsuite

JULY 21, 2022

If you’re drawing blanks, it’s time to recap a few marketing ROI formulas. Knowing some basic ROI formulas will help you better recognize the impact of your marketing campaigns and how to improve them. Use these four formula for ROI to analyze and prove the impact of your social media and digital marketing channels.

ROI 113

ROI HootSuite Cost Campaign 113

Keyhole.co

MARCH 4, 2023

It can be difficult to link your marketing spend back to calculating influencer marketing ROI. Put simply, influencer marketing is a form of marketing where a content creator with a sizeable follower base endorses a product or a brand in exchange for some form of compensation. Data shows that on average, brands are making $6.50

ROI 52

ROI Influencer Marketing Campaign 52

Hootsuite

NOVEMBER 8, 2021

ROI, or return on investment, has become the holy grail of social media marketing. But while the quest for social marketing ROI is not a linear journey, it also needn’t be as convoluted and futile as the quest for the holy grail itself (at least not the Monty Python kind, ya know). Track micro and macro actions to understand ROI.

ROI 136

ROI Metrics HootSuite CPM 136

Webbiquity SMM

MAY 25, 2021

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. The Best Influencer Marketing Platforms for B2B and B2C. Obviously, there are a lot of other platforms out there.

B2B 306

B2B Influencer Platform SMS 306

Bill Hartzer

JANUARY 23, 2024

Diving into Munch’s Video Insights Munch, a powerhouse AI-powered automation platform, has pulled back the curtain on the state of short-form videos in 2024. For businesses and brands, this shift has catapulted short-form videos to the forefront of content creation, proving to be a key strategy for conquering the digital landscape.

Report 95

Report Platform Video Film 95

Socialmedia.biz

FEBRUARY 24, 2019

In 2011, 60% of consumers with purchasing intent were using various social media platforms for researching products, learning more about a specific retailer and reading product reviews. Why should you go beyond the conventional ROI metrics of success? How should you define measurements that matter?

ROI 132

ROI Social Media Airlines Proposal 132

Sprout Social

JANUARY 24, 2024

Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time. What is an influencer-brand partnership? Several had never been on a brand trip before.

Influencer 102

Influencer Brands Collaboration Authentication 102

Oktopost

JUNE 1, 2023

Any marketer has heard plenty about the high ROI that can be extracted from the social channels – in B2C or B2B – but there are still countless companies out there that are having to forgo that ROI. How Does Lead Scoring Maximize Social Media ROI? Constraints on time and resources. Jump to Section What is marketing automation?

ROI 62

ROI Social Media Marketing Curation 62

Keyhole.co

JANUARY 27, 2023

Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing. And some marketers have even reported ROIs as high as 1000%. Promote content through multiple channels The widespread use of the Internet has resulted in an increased number of social media platforms for web users.

ROI 52

ROI B2B Social Media How To 52

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 128

Brands ROI UGC Authentication 128

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 118

B2B Influencer Brands Marketing 118

Pam Moore

MAY 18, 2020

ROI is not something you have seen in a long, long time? 8 Bad habits that stop content marketing ROI in it's tracks. Why integration should be your favorite word when building your online platform. Why brand storytelling is NOT all about YOU. Need to achieve a higher ROI on your digital and social marketing efforts?

ROI 78

ROI Content Template Templates 78

Sprout Social

MARCH 25, 2024

If you’ve opened Instagram recently, you know Reels are big on the platform. The short-form video format has quickly become a favorite of both brands and consumers. We’ll also talk about the value of using Reel hashtags for Instagram and share tips for finding the best hashtags for your brand. Let’s dig in.

Hashtag 90

Hashtag Instagram Engagement Brands 90

agora pulse

JUNE 8, 2017

Working with influencers is a great way to gain exposure for your brand or business. But can micro influencers really bring in ROI? Here are some ways for higher micro influencer ROI. This means working with micro influencers, who’s audiences haven’t ballooned yet might bring higher ROI for you brand.

ROI 141

ROI Influencer Authentication Hashtag 141

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? Sprout’s Tagging feature has changed the reporting game for many brands. In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. How does one topic perform on social compared to another?

Strategy 122

Strategy Brands UGC Marketing 122

The Realtime Report

MARCH 16, 2020

New Research Uncovers Influencer Marketing Defrauding Brands. Sylo , an unbiased 3rdparty verification and measurement platform for influencer marketing, today released new research: “ Growing Levels Of Influencer Fraud Swindling Brands’ Ad Dollars.” Latin America, U.K.

Research 135

Research Influencer Brands Marketing 135

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Social Media Strategies Summit

NOVEMBER 30, 2020

Users spend, on average, 28 minutes on the platform. And this is the potential that ecommerce brands are capitalizing on. businesses will be on the platform by the end of the year. Plenty of small brands were built for Instagram, or rather, it was Instagram that helped build them in the first place. An estimated 75.3%

Products 163

Products Instagram Brands How To 163

Oktopost

MAY 12, 2021

If you had to guess which business decision could increase your company’s ROI a staggering 6,469% this year, what would your guess be? It turns out that creating a brand community for your B2B company can give you that type of mouthwatering ROI. . What is a Brand Community? Why You Should Build a Brand Community.

B2B 121

B2B Communities Brands Loyalty 121

Sprout Social

JANUARY 19, 2023

According to a Sprout survey of 300 marketers responsible for their brands social media strategy, 64% cite data, privacy and brand safety as concerns within the metaverse. And with metaverse investments surpassing $120 billion dollars in early 2022—more than double the investment in 2021—brands can’t afford to avoid resolution.

Brands 117

Brands Avatar How To Privacy 117

agora pulse

JANUARY 8, 2019

The biggest challenge is estimating the social media ROI. What is Social Media ROI? Social media ROI (“return on investment”) is a measure used to signify the return from the cost of investment in social media. Why Track Social Media ROI? Are you aiming at raising brand awareness and building trust?

ROI 87

ROI Social Media Industry Insurance 87

Bill Hartzer

OCTOBER 4, 2023

However, the challenge lies in extracting data from every Demand Side Platform (DSP) and network, which can restrict the volume of data points you can gather about an individual, offering only a vague understanding of their true persona and personality.” ” This article was written by AI and edited by Bill Hartzer.

Sample 165

Sample Samples Survey ROI 165

Webbiquity SMM

MAY 1, 2018

Through social media platforms , attendees and businesses can share content and experiences from the event. In this article, we take a look at why engagement on your social media platforms is so important. Instagram is an under-utilised platform for providing pure information. Image credit: CPS, Inc. Facilitating Conversations.

Platform 152

Platform Engagement Hashtag Eventful 152

Sprout Social

APRIL 6, 2022

And product-based brands are flocking to this new technology in droves, with 73% of businesses currently selling on social platforms. In the following paragraphs, we’ll take a look at six examples of notable brands that are taking advantage of Facebook Shops to reduce friction in the buying process and drive sales.

Examples 113

Examples Brands Facebook Retail 113

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Pam Moore

JULY 12, 2019

Content marketing ROI. ” Or “what was the ROI on your last content marketing campaign? ” Or “what was the ROI on your last content marketing campaign?” The social networks and any digital platform is nothing more than a medium for you to connect with your audience, partners and friends.

ROI 60

ROI Content Marketing Template 60

Hootsuite

MARCH 27, 2024

The language of digital advertising can be confusing: ROI, UTMs, CTRs… One particularly common question is: what exactly is the difference between a boosted post vs ad on social platforms? Boosted posts are the easiest and most user-friendly way to start advertising on social platforms.

LinkedIn 107

LinkedIn Instagram Tips HootSuite 107

Webbiquity SMM

JUNE 24, 2014

The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. In truth, fear often arises out of lack of knowledge, but brands can’t afford to be ignorant in any era. Reprinted with permission. It’s time to face the music.

Social Media 192

Social Media Brands ROI Case Study 192

Sprout Social

NOVEMBER 29, 2021

This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. Brand awareness is the key to unlocking more purchases on social. Building buzz around your brand does more than just boost your reputation.

Buy 143

Buy Brands Survey Apparel 143

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. As new platforms emerge, fraudsters shift their strategies and move to new markets. Impostors on social media present a real challenge for all major brands. They think they have found and followed your brand or organization.

Social Media 88

Social Media Brands Tips HootSuite 88

Ignite Social Media

JULY 11, 2023

Businesses can expand their reach to broad audiences, raise brand awareness, and convert sales at different levels of the sales funnel by engaging on social media platforms like Facebook, Instagram, Twitter, Snapchat, TikTok, Reddit, and LinkedIn. Deciding which approach to use depends on your brand and your goals.

Advertising 60

Advertising Social Media Brands CPM 60

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Whether aiming to enhance brand awareness, generate leads or boost sales, ensure clarity in your objectives.

Metrics 100

Metrics Influencer Marketing Survey 100

agora pulse

DECEMBER 15, 2018

What is social media ROI? Social media ROI (“return on investment”) is a measure used to signify the return from the cost of investment in social media. Why track social media ROI? Tracking the ROI of a social media campaign can show you what is working for your company and what isn’t. Rewarding customer loyalty?

ROI 75

ROI Social Media Industry Insurance 75

Oktopost

SEPTEMBER 21, 2023

Through social selling, sales reps can engage prospective buyers and build brand credibility by appearing organically on their feeds during solution searches. Direct lead generation: Social media platforms offer a direct channel for lead generation, identifying prospects through their online activity.

Examples 136

Examples B2B ROI Analytics 136

Sprout Social

FEBRUARY 12, 2024

They expect a positive return on investment (ROI), incremental growth contributions and strategic alignment. 3 elements to a successful influencer marketing strategy An influencer marketing campaign uses individuals with a strong social following to promote a brand. Let’s get into more benefits of influencer marketing.

Influencer 106

Influencer Marketing Collaboration ROI 106

Sprout Social

JULY 25, 2022

Brands of all sizes are eager to find ways to feature creators in their campaigns. As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. Influencer marketing is a promotional strategy based on partnerships between brands and social media creators (“influencers”). .

Influencer 110

Influencer Instagram Brands Marketing 110