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Your Brand Is A Learning Space

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Ads continue to take a back seat in these digital channels, to brands that are creating pieces of content which are augmented with a paid media strategy. The world has changed, but brands have remained (mostly) stagnant. Brands are now an important part of our communities and ecosystems. Your brand is a learning space.

Brands 40
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The Future Of Facebook And The Newsfeed

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While many think that photos are the killer app of Facebook (and the reason the company paid a billion dollars to acquire Instagram ), none of that would matter had Facebook not had the insight (and the courage) to imagine, develop and deploy this personal RSS feed of our social graph. Is the newsfeed perfect? Nothing is.

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The Ever-Evolving Consumer Evolves (Again)

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It's becoming more difficult and brands are falling behind (in short, no. Go back ten years and ask yourself if you ever thought that individuals would engage and talk about brands the way they do today. Mobile connectivity just changed everything (again). Marketing is not keeping pace). soldiers on.

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To Thine Own Self Be True

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Who owns your brand? I don't mean this in a "does you consumer now control the brand?" I mean it in a, "where do people go to connect with your brand?" They're just using Facebook as a place to have a less-interactive and less-branded website. Why is it less-branded? Brands are getting lazy.

MySpace 105
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The New Digital Experience

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It's the time of the year when brands are glued to their social media analytics to try and decipher if the millions of dollars spent for a thirty-second spot was extended, enhanced and otherwise optimized by the traction that it may (or may not) have received in the social media space. There is a new digital experience in town.

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Connect with ultra-targeted audiences on and beyond Twitter

Audiense

Aimed at helping brands and agencies improve the effectiveness of their advertising, these new tools allow clients to be extremely precise with ad targeting to ensure campaigns are delivered to the right people, and drive the value of paid and earned media both on Twitter and beyond the social network across thousands of mobile apps and websites.

Twitter 89
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10 BtoB Marketers Predictions for 2010

Buzz Marketing for Technology

BtoB Marketers should try it out for recruiting or even brand advertising – also don’t forget my book Facebook Marketing for Dummies comes with a credit for $50 Free Facebook ads (thanks to the good folks at Facebook and Wiley for agreeing to publish the book with that credit in it). This morning I typed into Google the search term: VoIP.

Marketing 217