Webbiquity SMM

JUNE 21, 2022

say strengthening their brand is a top business objective. However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. Brands compete for the attention of their customers in real-time, across various channels. Image credit: HubSpot.

Influencer 288

Influencer Brands Policies Privacy 288

Sprout Social

MAY 15, 2023

Or sensing when your brand reputation is in trouble? That’s why you need social listening tools to analyze what people are saying on social media and extract valuable insights. Social media listening tools let you monitor and track social media conversations related to a specific brand or topic.

Tools 106

Tools Tweetdeck Brands Sentiment 106

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 126

Reputation Tools Brands How To 126

Social Media Strategies Summit

NOVEMBER 30, 2022

In this new reality, brands must humanize and connect with their audiences more meaningfully. Enter brand storytelling. Brand stories help otherwise faceless organizations build an emotional connection with their audience, leading to higher engagement, loyalty, and sales. hours on social media. Image source.

Campaign 304

Campaign Brands Influencer Collaboration 304

Webbiquity SMM

MAY 9, 2023

Goal-setting is the foundation of any successful social media (or any other type of) marketing campaign. Having clarity on marketing goals is an important first step, but creating a realistic plan for achieving them is essential. What types of tools will be leveraged for execution and analysis?

Social Media 267

Social Media Tips Marketing HootSuite 267

Social Media Today

AUGUST 7, 2021

These tools will help improve your social media marketing efforts, and boost your brand presence.

Social Media 218

Social Media Tools Brands Marketing 218

Janet Fouts

JULY 13, 2020

As responsible and conscious marketers we are taking a closer look at how marketing is handing issues of culture, diversity and inclusion, especially on social media (this is mindful social after all!). Aleya Harris is the founder and owner of Flourish Marketing. linkedin.com/company/flourish-marketing-co/.

Brands 226

Brands Marketing Committee Consultant 226

Awario

FEBRUARY 28, 2021

Social media listening tools are designed to help you keep track of every brand mention and social conversation important to your business. We put together a list of 12 best tools for social listening to make sure you are in perfect sync with your market.

Tools 158

Tools Social Media Brands Conversation 158

Convince & Convert

MAY 16, 2024

In a world where confidence in marketing strategies is scarce and economic uncertainties loom large, small businesses are on a quest for resilience, seeking to fortify their marketing efforts amidst the relentless pressures of running a business. Finding #1: Marketing channels and tactics are also increasing.

Small Business 138

Small Business Research Marketing Compete 138

Webbiquity SMM

NOVEMBER 8, 2022

Social proof is a powerful tool for marketers who know how to use it effectively. People praising a product or brand through ratings and reviews increases its credibility and authority. What Is Social Proof In Marketing? User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products.

comScore 299

comScore Marketing Case Study Review 299

Hootsuite

APRIL 25, 2024

In the dog-eat-dog world of social media content, many marketers and creators will do anything to stay ahead. Content curation tools can help. Each tool offers something different. What are content curation tools? Content curation is when you source and post content from other brands and creators.

Curation 90

Curation Social Media Management Tools Social Media 90

Ignite Social Media

SEPTEMBER 9, 2020

As Groups continue to grow, Facebook looks to identify ways in which brands can tap into these passionate communities to further drive advocacy and business goals. The platform’s most recent update to these efforts comes in the form of a possible extension to its Branded Content tool , which originally launched in 2017.

Groups 172

Groups Groups Tools Brands 172

Sprout Social

AUGUST 10, 2022

Influencer marketing is getting bigger in 2022. A recent report shows 76% of brands are planning to increase their influencer marketing budgets this year. If your brand’s not working with influencers on marketing campaigns, you’re missing out big time. Influencer marketing tools for social listening.

Influencer 109

Influencer Tools Marketing Software 109

Sprout Social

APRIL 29, 2024

Need to increase your share of voice in the UK market? Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. For brands and marketers, Instagram is the place to be if you want to connect with UK audiences.

Influencer 99

Influencer Instagram Brands Fashion 99

Hootsuite

MARCH 26, 2024

If there’s one thing social media marketers need more of, it’s time. But since you can’t get more time in your day, the next best thing is to use social media collaboration tools to get everything done. Below, we rounded up the top social media collaboration tools and the features to look for if you want to take back your time.

Collaboration 88

Collaboration Tools Social Media HootSuite 88

Sprout Social

SEPTEMBER 14, 2023

In marketing, brand awareness is a significant focus—in fact, it’s likely one of your main goals. This is where customer marketing comes in. Customer marketing is one of the most powerful ways you can forge and feed connections with your current audience base. What is customer marketing?

Strategy 118

Strategy Brands Content UGC 118

Sprout Social

AUGUST 15, 2023

not to mention brand makeovers, like Twitter rebranding to X—marketing teams are forever playing catch up. Fortunately, AI marketing techniques like sentiment analysis and machine learning (ML) enable marketers to overcome shrinking bandwidths and harness social listening for business intelligence.

Brands 83

Brands Sentiment Analysis Marketing 83

Sprout Social

JANUARY 11, 2024

Brand awareness is like a mental shortcut. You see a logo, hear a jingle or spot a particular color and instantly particular brand associations spring to mind. How exactly do you quantify the impact of your brand in people’s minds? They capture the subtle yet significant impressions your brand leaves. tangleteezer

Brands 104

Brands How To Sentiment Metrics 104

Ignite Social Media

DECEMBER 16, 2022

Brands know by now that their presence on social media is more important than ever — 2022 proves that fact. The social media landscape is seen as an ever-changing field, not to mention a growing market of $221.29 It’s essential for brands to stay on top of the ever-evolving trends to get an edge over their competitors. .

Social Media 161

Social Media Brands Fair Use Marketing 161

Sprout Social

JANUARY 24, 2024

From understanding audience interests to pinpointing the right collaboration for a campaign, there are many intricacies to influencer marketing. Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Influencer 97

Influencer Brands Collaboration Authentication 97

Sprout Social

FEBRUARY 4, 2021

Video is king, and it’s becoming more and more important for brands to create and share video content with their audience. As it stands, about 85% of businesses are using video in their marketing strategy. And a big part of that is because of the increased access and affordability of video editing tools. Premiere Pro.

Team 122

Team Video Tools Marketing 122

Quintly

JULY 22, 2022

Social media marketing has become integral to digital marketing and is used to promote brands through powerful and engaging content. Social media channels are a powerful marketing tool that quickly reaches a targeted audience and converts them into customers.

Social Media 122

Social Media Brands Marketing Engagement 122

Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . Why Use YouTube for B2B Marketing?

B2B 133

B2B SEO YouTube Tools 133

Sprout Social

AUGUST 28, 2023

Not only is it fundamentally shifting how we work but AI marketing tools are also reshaping marketing now and in the future. Companies are investing in these tools to get more out of their efforts. Whether you’re looking for marketing automation or to write email copy, there’s an AI marketing tool that meets your needs.

Team 85

Team Tools Marketing Hubspot 85

Hootsuite

MAY 6, 2024

A good social inbox tool is the foundation of an effective social messaging strategy — and a handy tool for keeping followers, customers, and prospects happy. Keep reading to learn about the different types of social inbox tools and pick the best one for your business. Book a Demo What is a social inbox tool?

Tools 79

Tools HootSuite Team Social Media 79

Sociallyin Insider Blog

NOVEMBER 13, 2023

Instagram Influencer Marketing is the shiny new toy in every brand's digital candy store. Gone are the days when drab old billboards and yawn-worthy commercials ruled the marketing roost.

Influencer 59

Influencer Instagram Brands Marketing 59

Hootsuite

APRIL 11, 2022

Do you have a trusted box of TikTok tools? The answer is likely a solid TikTok creator tool kit. So, we’ve compiled a list of Hootsuite expert-approved TikTok tools. TikTok scheduling tools. A consistent TikTok posting schedule grows your brand awareness and can increase your follower count. TikTok analytics tools.

Tools 111

Tools HootSuite Marketing Analytics 111

Sprout Social

NOVEMBER 29, 2023

Automation is a close friend of any social media marketing strategy—Instagram included. To help you find the right balance, we’ve put together a guide discussing what Instagram automation is, what can be automated and several tools to help you get started. Let’s dig in. What is Instagram automation?

Instagram 112

Instagram Tools Strategy Hashtag 112

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. ChatGPT: Fine-tune your copy and targeting ChatGPT is a tool you can use pretty much for anything, including improving your social media advertising campaigns.

Advertising 108

Advertising Social Media Strategy Tools 108

Sprout Social

JULY 25, 2022

Not 100% sure what Instagram influencer marketing is all about? Brands of all sizes are eager to find ways to feature creators in their campaigns. As creators continue to dominate the platform, brands need to know how Instagram influencer marketing works. What is Instagram influencer marketing, anyway?

Influencer 107

Influencer Instagram Brands Marketing 107

Sprout Social

MARCH 21, 2024

Looking to build buzz for your UK-based brand? There’s never been a better time to invest in influencer marketing —especially UK TikTok influencers. The platform, known for its fast-moving trends and authentic content, is often tough for brands to break into. He’s worked with brands like Thomas Sabo and Just Eat.

Influencer 96

Influencer Brands Fashion Review 96

Pam Moore

SEPTEMBER 4, 2023

Oh the Places AI Can Go: A Marketing Journey with Dr. Seuss Buckle up, because we're about to take a wild and whimsical ride through the world of AI, guided by none other than the legendary Dr. Seuss! ” Authenticity is the heartbeat of your brand with soul, and AI can amplify that uniqueness! AI is a tool, not a mask.

Marketing 147

Marketing Authentication Training Consultant 147

Bill Hartzer

OCTOBER 10, 2023

In a notable development for brand safety and suitability technology, Zefr has expanded its AI-Powered Brand Suitability Solution to encompass Facebook and Instagram Reels, strengthening the safeguarding of brand interests across the Meta ecosystem.

Instagram 167

Instagram Brands Collaboration Facebook 167

Hootsuite

MARCH 2, 2022

Let’s talk about why it’s important to understand social media marketing for retail brands. Those people are engaging with retail brands on social. Nearly a quarter ( 23% ) of social media users follow a brand or company they already purchase from. follow companies and brands they’re thinking of purchasing from.

Retail 105

Retail Social Media Brands Tips 105

Oktopost

OCTOBER 28, 2021

Fortunately, powerful social selling tools are available that can help your B2B sales team give customers exactly what they want. In this post, we’ll explore the benefits of social selling for B2B, and how marketers can take advantage of social selling tools to meet their buyers where they’re at – and get them to convert.

Tools 145

Tools B2B Price ROI 145

Keyhole.co

MARCH 2, 2023

Social media has also changed the way products and services are marketed. This sets a new law for businesses and social media marketers alike: if you aren’t on social, you’re missing out on a significant portion of your market. We’ve put together a guide to the industry’s three most important social media marketing tools.

Social Media 52

Social Media Tools HootSuite Marketing 52

Hootsuite

FEBRUARY 7, 2024

From branded hashtag campaigns to X (formerly Twitter) chats to the latest memes and trends, hashtags remain an effective way to extend your social media reach. This can include both branded hashtags and generic hashtags. 1 Analytics Tool for Growth Beautiful reports. The catch is that you have to use the right hashtags.

Hashtag 93

Hashtag Analytics Tools HootSuite 93