Akamai Marketing

APRIL 4, 2011

Stop thinking like a marketer/business owner/blogger- extraordinare for a moment, and pause. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. 640 Million on Facebook. Probably not.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

SEPTEMBER 13, 2011

In the marketing world, we toss around some language that can be confusing. Communities add value to brands and companies both in terms of valuation and in terms of increased sales. You can purchase an audience fairly quickly and start marketing to the audience immediately. Creative Commons Photo by Daehyun Park. Guess what?

Communities 174

Communities Creative Commons Buy Advertising 174

Akamai Marketing

MARCH 23, 2011

Where WikiBrands differs is that it incorporates all those key subjects and more while also discussing the often ignored role of the brand. Branding is particularly relevant for small and medium sized businesses or start-ups who are looking to start or increase their social media voice.

Review 142

Review Company Klout Policies 142

Akamai Marketing

JUNE 29, 2011

Social media at its best and most successful is integrated into an overall marketing strategy. Social media and branding: like ice cream and chocolate. A well defined brand will have a head start. When all else has failed, try social media and do it FAST. You can HAVE ice cream without the chocolate.

Social Media 180

Social Media Creative Commons Campaign Advertising 180

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. All Rights Reserved.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

OCTOBER 30, 2012

Here’s an example: let’s say there is breaking news relevant to your brand or company. Here’s another example, during the recent tsunami warning in Hawaii, only one travel and tourism brand was active in the discussion: Starwood Hawaii . Your social media community manager isn’t at work or its after-hours.

Activities 138

Activities Communities Social Media Class 138

Akamai Marketing

JULY 28, 2011

Now, you might desire a list like his and it certainly has brand potential, but you could generate more influence with a much smaller number of followers. However, this only highlights the need to find and engage both influencers and brand advocates. Your brand advocates will be different from your competitors.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

JUNE 28, 2009

Oscar Meyer’s stunt is perhaps the oldest and longest running mobile marketing campaign in the country. Kraft is smart about their event marketing campaign, its integrates nicely with their website , they have a blog and them seem to focus on cities in the DMA 50-100 range. Put it in perspective.

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

FEBRUARY 8, 2011

But if you use blogging as a tool, whether for personal branding or corporate exposure, you’ll quickly see that these two tools don’t tell the whole story. It isn’t that we need a tool that does everything. Most obvious of these is Google Analytics. What do you use to track post engagement?

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

JULY 7, 2011

For example, right now, there isn’t an official brand presence on Google+, that hasn’t stopped brands from setting up their presence, brands just don’t have a different presence than people right now. Should you create a brand page? I really couldn’t say. I think it will be DIFFERENT from Facebook.

Google 142

Google Conversation Collaboration Conference 142

Akamai Marketing

FEBRUARY 21, 2012

Exactly how does that help increase sales, develop brand awareness, decrease customer service costs or any of the other goals you’ve set forth? I’m saddened when I send out a positive message about one of my favorite brands and don’t get a response. ” So let me ask you. What is the ROI of silence?

ROI 171

ROI Social Media Wiki Creative Commons 171

Akamai Marketing

JANUARY 24, 2012

That’s the story that’s consistent with the McDonalds brand. No matter what size company you are – there is a story behind your brand, your company. The kids can and will eat it in the car. That’s the kind of reality that McDonalds can back up. Be honest with yourself.

Creative Commons 178

Creative Commons Conversation Hashtag Campaign 178

Akamai Marketing

MARCH 14, 2013

But if you’re really committed to creating a viral video marketing campaign: Creating viral content is this easy. If your branding it, make the product part of the story, not THE story. . Song writers, ad professionals, photographers, marketers, movie makers, writers, videographers, graphic designers. And this difficult.

Marketing 100

Marketing YouTube Creative Commons One Spot 100

Akamai Marketing

FEBRUARY 9, 2011

If you thought that 2010 was a big year for digital marketing, you were right. The report is quite detailed and as you consider your marketing strategies for 2011 (provided you haven’t already done so), the report is full of tidbits that can help you make decisions. Let your customers make friends with one another too.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

JULY 6, 2011

Yes, if you are trying to create a specific audience: Particularly if you are a brand or a company, you’ll want to keep an eye on who your follower are. So unless the follower truly warrants ignoring, ignore their comments and mentions of you at your own peril. So, does it matter who follows you? Only if you care about your audience.

Klout 221

Klout Twitter Creative Commons Facebook 221

Akamai Marketing

MARCH 1, 2011

Whether you are a personal brand or a corporate brand or a small company, this daily review is a decent pulse-taking exercise on the reactions to your recent activity. Enter Qwitter. This simple to use and free (for basic) service alerts you everyday to your latest Twitter Unfollows. Why is this important? All Rights Reserved.

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

FEBRUARY 11, 2015

If you’re in marketing, communications or PR, I bet your answer is “Every.Single.Time.” And this is extremely important, because for all our technology, for all our communication outlets, the reader on the other end is undeniably “real” and undeniably inundated with marketing messages.

Process 100

Process Social Media Feed Feedly 100

Akamai Marketing

NOVEMBER 10, 2011

How can we use social media to support existing mediums and marketing channels? How can we integrate social media into our existing marketing programs: I’ve said it before, I’ll say it again, social media is the farm not the silo. ” In other words, think about what makes YOU interested in companies and brands.

Questions 192

Questions Social Media ROI Domain Name 192

Akamai Marketing

MARCH 19, 2013

The challenge to this, is how the community treats one another (and the brand/moderator/poster) and at what point does the moderator intervene? What you choose for your online community is a decision you’ll have to weigh with the values of that community and your brand. . I think it tells the community you trust and value them.

Comments 130

Comments Communities Policies Posterous 130

Akamai Marketing

NOVEMBER 1, 2011

Word of Mouth: Word of Mouth is essentially the value of conversation others are having around your company, product or brand. Sales and Brand Value: Taking a baseline before, after and during a campaign will often provide some enlightening information. This is perhaps one of the hardest things to measure in social media.

ROI 161

ROI Social Media CPC Metrics 161

Akamai Marketing

NOVEMBER 22, 2011

If you do, I hope it relates specifically back to your brand valuation. While this is an addictive tool, its also hard to bring it back to an actual business objective. Do you really CARE how many followers you have compared to someone else?

Tools 149

Tools Social CRM Comparison HootSuite 149

Akamai Marketing

JULY 2, 2012

I still understand the value of measuring influence from the perspective of brands and analytics. In my mind the value of attempting to measure social influence is more on the side of businesses and brands rather that the people whose influence is being measured. KloutKonniptions!

Klout 177

Klout Comparison Influencer Airlines 177