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14 types of social media every marketer should know

Sprout Social

For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. By creating informative and engaging content, brands can cultivate relationships with customers and followers that lead to conversions. Directly connect with others.

Types 145
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How to Get Found Where Your Buyers are Looking: Web Presence Optimization

Webbiquity SMM

To expand your online footprint within your market, think about three types of sites where you want a presence: Social media sites: these include social networks (Facebook, Twitter, LinkedIn), social content sharing sites (YouTube, Flickr, SlideShare) and social bookmarking sites (Reddit, StumbleUpon, Diigo).

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How PR and Social Media Can Work Together

Webbiquity SMM

Social media and PR would seem to be natural allies. Both are primarily focused on brand awareness, credibility building and image enhancement. Both require relationships with influential people in one’s industry to be effective. The social media release also links back to the company’s LinkedIn and Twitter accounts.

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How Much of Your Traffic “Should” Come from Search?

Webbiquity SMM

Marketers often seek out benchmarks by which to measure the effectiveness of various marketing programs as well as their performance vs. industry competitors. In some cases, this information can be quite useful and enlightening, for example, when looking at average email open rates by industry. A final factor is social sharing.

SEO 188
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Three Overlooked Ways to Improve SEO Results

Webbiquity SMM

But here are three areas where many companies aren’t realizing the synergistic benefits of coordination with their SEO efforts: Blogging: given that less than half of companies —both small businesses and the Fortune 500—actively maintain industry blogs, this is an underutilized area for SEO benefit.

SEO 181
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Search Engine Optimization THEN Blogging THEN Social Media Marketing

Webbiquity SMM

This “two pipeline” requirement is pretty unique to the recruiting industry. Bookmark a site on a social bookmarking site where they can look it up later and where some of their contacts might discover it. Social Media Marketing (SMM) Supports SEO Efforts , especially Off Page SEO or Link Building.

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12 Reasons Your Business Needs a Social Media Marketing Program.

Saying It Social

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms.