Sprout Social

DECEMBER 5, 2022

Not so long ago, brands and executives were still wondering whether they should be on social media at all. While social media is, without question, necessary for your business, there are pros and cons that brands and social professionals must grapple with. Hundreds of brands created their own feel-good content using the song.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Techipedia: Tamar Weinberg

MARCH 12, 2009

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Marketing , Opinion , Social Media , Viral Marketing > When is Brand Evangelism a Crime? Exploring the Royal Caribbean Promotional Marketing Strategy When is Brand Evangelism a Crime?

Brands 133

Brands Message Boards Travel Forums 133

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

ProBlogger

APRIL 23, 2014

We employ consumer audits, focus groups, in-house visits, in-depth interviews, and various other techniques to try and understand the consumer’s mind. Over the years, I have worked with phenomenal people on exceptional brands. Another thing I learned is to not be a slave to focus groups. How do we fix it?

Marketing 49

Marketing Forums Focus Group Case Study 49

Social Media Network Marketing

OCTOBER 15, 2010

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. This then leads to more sell and up sell.

Social Media 101

Social Media Social CRM Repository Wiki 101

Kikolani

JUNE 27, 2013

Imagine you were thinking about starting a new, online forum dedicated to a method of outdoor cooking growing in popularity. For example, imagine you were Sterling Ball from Big Poppa Smokers , an e-commerce site and online community for BBQ smoker enthusiasts (like me).

Tools 141

Tools Patterns Adwords Advertising 141

Convince & Convert

JANUARY 9, 2012

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Twitter is a living focus group. Sentiment may even out in short order. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can.

Sentiment 115

Sentiment Sysomos Crowdsourcing Visible Technologies 115

Webbiquity SMM

MARCH 29, 2022

Quora marketing is a tactic many B2B and B2C marketers are using to build trustworthy and user-friendly brands online. According to Blogging Wizard , 56% of B2B marketers use Quora to present their brands as thought leaders and customer-centric businesses. Brand building. Quora is an excellent space to build a brand image.

Brands 204

Brands NoFollow Marketing How To 204

Audiense

FEBRUARY 8, 2017

But I don’t always know what they’re really like or how to portray them accurately, and a focus group wouldn’t necessarily give me a broad, accurate picture. How does social data analysis differ from conducting focus groups with those audiences?

Data 60

Data Focus Group Compete Twitter 60

Convince & Convert

JANUARY 9, 2012

As a marketer, don’t sound the alarm just because you see a few negative tweets or forum comments doesn’t mean all hope is lost. Twitter is a living focus group. Sentiment may even out in short order. Business has wanted to eavesdrop on customer conversations since the time of Pompeii, and now they can.

Sentiment 87

Sentiment Sysomos Crowdsourcing Visible Technologies 87

Webbiquity SMM

JUNE 20, 2011

It makes sense; while social media is more about branding and PR than lead generation , those who follow your brand in social media are much more likely to look favorably on your company and its offerings, understand the value, and to have engaged with your company previously than leads generated through most other sources.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Social Media Network Marketing

MAY 18, 2015

#KeyResources FOR BRANDS AND BUSINESS TO GET MAXIMUM EXPOSURE ON SOCIAL MEDIA AND #KeyResources FOR PEOPLE WHO WANT TO EARN ONLINE FROM HOME REGISTRATION IS FREE Below am sharing TWO SECTIONS with you. Part One is for people who would like to get good mileage for their Brands and Businesses. This is called SECTION 1. Million Users!

Yahoo 50

Yahoo Social Media URL Brands 50

Buzz Marketing for Technology

JULY 7, 2008

Here are some random thoughts from a collection of these experiences and feedback from conference speeches: 1) Features are NOT user experiences: Warning…if you ask someone about desired user experience and they say wiki or forum, you have work to do. 4) None of the following are community platforms: Wikis, Blogs or Forums.

Communities 117

Communities Groups Groups Social Media 117

Social Media Network Marketing

MAY 31, 2010

Infact Social Media enables CRM to increase the brand and customer connect, get interactive and be more receptive. Thus increasing the brand awareness, creating a positive brand perspective and thereby encouraging loyalty. This then leads to more sell and up sell.

Social Media 62

Social Media Social CRM Reputation Widget 62

Audiense

DECEMBER 19, 2016

We’ve spoken throughout the year to some of our clients and contacts at the biggest brands and agencies to help you understand how they overcome their main challenges, and what lessons you can pick up from them. Smart solutions bring agencies, brands, and retailers together. Henry Taylor, World Economic Forum.

Trends 60

Trends Marketing Forums Microsoft 60

Hootsuite

MAY 13, 2020

Today, though, with the power of Facebook groups for business , brands have an opportunity to build fan communities in a way that just wasn’t possible back then. It’s visible to anyone on the internet via search engines, and only official brand representatives can create one. As a feedback forum. The Official Group.

Groups 144

Groups Groups Engagement Facebook 144

Laurel Papworth

FEBRUARY 12, 2012

That way, they didn’t annoy the millions of Harry Potter fans on the forums by letting them find out first in normal newspapers. t about my products, brands and services. Instead of paying for a focus group, I’d get money from them. The community managers broke the news to the fans, not the newspapers.

Crowdsourcing 111

Crowdsourcing How To Project Communities 111