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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. However brands are spending 57% of their social budgets on Facebook and only six per cent on blogs. Related articles.

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The State of Brands on Facebook [infographic]

Mindjumpers

Tweet Mashable has compiled a nice infographic as part of their Facebook Marketing blog series. It gives you a nice overview of how Facebook has developed as a marketing platform over the years. If you run a Facebook page for your brand or are considering doing it, there are also some interesting insights included.

Brands 252
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Facebook vs. Twitter [infographic]

Mindjumpers

Tweet Digital Surgeons has been comparing the two most popular social networks: Facebook and Twitter. See who the users are and what their behavior is – how often do they login, how many users follow a brand and how often do they update their status. The State of Brands on Facebook [infographic].

Twitter 278
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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. Technorati. Technorati. Facebook Lexicon. Blogdigger. Google Blog search. BlogPulse Conversation Tracker. Blogpulse Trends. Ubervu (beta). Web Page Changes.

Trendrr 267
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Succesful Facebook Campaign by Corona Light

Mindjumpers

Tweet The light beer version of Corona has its own Facebook page and aims to become the most liked light beer on Facebook. To strenghten this mission, they are running a new campaign to boost the number of likers on their Facebook page. Urban Outfitters Likes Facebook.

Campaign 223
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How Disney Reached 100 Million Page Likes on Facebook

Mindjumpers

Tweet Last weekend, Disney hit the huge amount of 100 million likes across its more than 200 official brands, properties and character pages. The company has been around for 109 years and is loved by people all over the world – no doubt the company is “liked” on Facebook too. How Users Engage With Advertising on Facebook.

Facebook 277
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Myspace Integrates Facebook

Mindjumpers

Tweet Until now, the integration between Myspace and Facebook has been limited. Myspace has got a brand new design and now enables their users to Connect with Facebook to transfer likes and interests. I am sure the collaboration with Facebook will only mean that more users will also be inclined to use Myspace.

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