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Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Over the past couple years, one of the most common questions from business owners has been, “Do I need to be on Facebook and/or Twitter?&# To Facebook or Not to Facebook? As of November 2010, there are more than 500 million active Facebook users, 50% of whom login every day. This is a guest post by Angela Denby.

Industry 231
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Presidential Elections, Pandemics, Natural Disasters: When to Pause Your Social Media Channels

agora pulse

Does the situation directly affect our brand or our customer base? When an issue is relevant to your brand, your mission, or your local area, it’s much more important to acknowledge the situation and respond thoughtfully. Has our brand taken a stance or planned a response to the situation? You don’t want to appear tone-deaf.

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Tourism: Festivals are Powerful Economical Tools | Bare Feet Blog

Bare Feet Studios

We hope the local business and tourism community will collaborate with us to showcase our beautiful state and akamai kama’aina. How many of our tourism, PR, communications, and advertising execs blog or podcast or twitter? Internet spend increased over 18% from 06 to 07. Yet we in Hawaii are behind the curve. Virtually none.

Tourism 40
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Free Idea: Podcaster-in-Residence Saves Hawaii Tourism?

Bare Feet Studios

Home About What We Do PayPal Speaker Contact Subscribe Press / PR Bare Feet Network Internet Literacy for Business: Blogging, Podcasting, Online Video & Social Media Howto, Consulting, Training & Public Speaking Home > Social Media , Strategy > Free Idea: Podcaster-in-Residence Saves Hawaii Tourism? And post 2-3 videos?

Tourism 40
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What's your social currency?

Akamai Marketing

640 Million on Facebook. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Think about it – when you go to a Facebook page or a blog, do you always comment?

Lurker 203
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Social Media Complainers – your new BFF's

Akamai Marketing

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

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The MetricsMan Comes To #measurePR

Waxing UnLyrical

But that doesn’t mean the social business effort was not successful, or did not create significant value for the brand or organization. Traditional public relations, branding and reputation programs suffer from some of the same challenges. In fact, I would guess far less than half will. Maybe less than 10%. See you on Tuesday, then.

ROI 169