Sprout Social

NOVEMBER 15, 2018

Gone are the days when brands could broadcast discounts, deals and product information and “go dark” when a customer raised a complaint. How our questions and issues are handled by companies across social directly affects how we feel about their brand as a whole.

Hubspot 85

Hubspot Collaboration Authentication Team 85

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 131

Strategy Brands Hubspot Survey 131

Convince & Convert

DECEMBER 6, 2023

They need brands to provide quick and effective solutions to their problems. 51% of Memorable Brands Respond to Customers According to the 2023 Sprout Social Index, over 50% of brands that stand out on social media respond to their customers. Jay Baer created a brand-new report of this key data. Image via Khoros 9.

Social Media 145

Social Media Hubspot Statistics Survey 145

Social Media Strategies Summit

MARCH 6, 2024

You spend time planning and creating content for multiple social media platforms. This is a massive issue for many brands. When HubSpot asked social media marketers about their biggest challenges, “ reaching our target audience ” came in second place, only behind “ creating engaging content.” Sound familiar?

Social Media 215

Social Media How To Survey Analytics 215

Social Media Strategies Summit

SEPTEMBER 9, 2022

Here are ten brands demonstrating the potential of non-fungible tokens for building awareness , promoting campaigns, and driving sales. According to Hubspot research , 14% of media planners have started using non-fungible tokens in their campaigns, while a further 16% plan to do so for the first time in 2022.

Examples 177

Examples Brands Avatar Authentication 177

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. And long-form content.

Content 124

Content Brands Findability Marketing 124

Social Media Strategies Summit

SEPTEMBER 23, 2022

Looking to add TikTok to your marketing mix, or need some inspiration for your TikTok content strategy? Check out these ten examples of TikTok content for higher education: 1. That’s the sort of content that will help you stand out and build a community. So TikTok is still a comparatively under-utilized resource. Image source.

Education 163

Education Examples Content Nielsen 163

Sprout Social

APRIL 17, 2024

Table of contents: What is a chatbot builder? A user-friendly chatbot builder enables brands to design chatbots that precisely meet their requirements. Customization and personalization Customization and personalization are important in creating chatbots that match your brand’s voice.

Hubspot 101

Hubspot Template Templates API 101

Twist Image

JANUARY 6, 2017

You have to know who your content resonates with. This is why content marketing will continue to struggle for brands. Brands are being sold a false bill of goods. Brands believe that the more content they produce, the more people that it will connect with. and it will grow from there. Sure it does.

Brands 80

Brands Content Hubspot Marketing 80

Oktopost

FEBRUARY 28, 2022

If you want to attract the top talent, you need to give them reasons to consider your work environment over their alternatives and nail your employer branding. Given the benefits of employer branding, it’s no surprise that a strong employer brand is associated with as much as 50% in savings on hiring costs. Table of Contents.

Company 136

Company B2B Brands How To 136

Convince & Convert

OCTOBER 9, 2017

You need to be marketing to this demographic, which means you need to consider marketing on Instagram as a great opportunity to build your brand and generate leads. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. It’s all about adding value!

B2B 159

B2B Instagram Brands Hubspot 159

Webbiquity SMM

MAY 9, 2023

With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Or all of them?

Social Media 267

Social Media Tips Marketing HootSuite 267

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 85

Analytics Conversation Brands Sentiment 85

Socialized

FEBRUARY 12, 2021

YouTube is a hub for video content. Companies and brands create video content wherever you look, distribute it on its blogs and social media. They use engaging content to draw and engage their target audiences. Your brand will accomplish your marketing goals by well-optimized images. Exposure the Brand.

YouTube 100

YouTube Brands Hubspot Overview 100

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

Content 82

Content Collaboration Project Template 82

Social Media Strategies Summit

FEBRUARY 4, 2021

Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. Today, the focus will be on Linkedin and how it can help B2B brands.

B2B 130

B2B LinkedIn Strategy Brands 130

Sherrilynne Starkie

JANUARY 2, 2018

A smart social media strategy focuses on hard goals like sales leads, staff recruitment and retention, brand awareness and more. The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog.

Consultant 309

Consultant Social Media Curata Sysomos 309

Buffer Social

AUGUST 4, 2022

Social Proof is a series chronicling how ambitious individuals intentionally craft and grow their personal brands to inspire anyone hoping to do the same. For the second edition of Social Proof, we interview one of the prime examples of crafting a personal brand — Steph Smith.

Brands 79

Brands Hubspot Project Chemicals 79

Writtent Blog

NOVEMBER 24, 2023

You’ve probably heard that blogging can do wonders for your business–improve your SEO, attract more visitors to your website, build trust and brand loyalty, generate more leads and sales, and more. In Part 2, we’ll talk about the fun parts–branding and content creation.

Hubspot 96

Hubspot How To Loyalty Resources 96

Convince & Convert

FEBRUARY 9, 2024

One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. But, no one is there yet.

Hubspot 131

Hubspot Meeting Avatar Data 131

Waxing UnLyrical

APRIL 4, 2019

So how can you, as a communications professional, leverage the power of community building for your brand? Now the hard part, building those relationships to reach your prospects and build brand advocates (your fans who will share your messages on their own networks). Let’s get right to it, how to build your brand’s community.

Community building 197

Community building Communities Hubspot Guidelines 197

Pixlee

OCTOBER 14, 2021

Is your brand active on most social media platforms, but you’re not sure whether you should invest in a TikTok strategy , too? TikTok is not going anywhere anytime soon, so let’s get into the best brand strategies to harness engagement and community on TikTok. Brands have to be alert to a myriad of new trends popping up every day.

Strategy 86

Strategy Brands UGC Apparel 86

Webbiquity SMM

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. Brand authenticity matters.

B2B 259

B2B Examples Company Instagram 259

Sprout Social

JUNE 28, 2023

Maintain brand consistency: Automated tools can maintain consistency around brand assets, email send times and content scheduling even when employees have a busy workload. And the majority of consumers are more likely to purchase from brands that use personalized communications.

Team 110

Team Hubspot Marketing SMS 110

The Realtime Report

JANUARY 14, 2020

5 Essential Diagrams to Make the Content Planning Easier. Content marketing is a preferred strategy for many entrepreneurs. No matter what size your business is or what niche you’re working in, content marketing is worth considering. With each year, content marketing remains the top strategy to promote an online business.

Diagrams 91

Diagrams Content Analysis Hubspot 91

Sprout Social

AUGUST 17, 2022

Thing is, those engagements are invaluable to your brand. According to the Sprout Social Index™ , 60% of brands analyze their social data daily. These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Brands should track everything from shout-outs and reviews to questions and complaints.

Campaign 125

Campaign Social Media Tools Hubspot 125

Keyhole.co

SEPTEMBER 20, 2023

Do you lie awake at night worrying about what PR disaster will derail your brand image online? So, it’s fair to say that a positive online brand reputation is a business’s greatest asset today. Your brand reputation management must consistently improve to sustain a good name. You are not alone. For that, follow these steps: 1.

Reputation 59

Reputation Brands Construction How To 59

Buzz Marketing for Technology

JANUARY 30, 2013

Many brands initially diverted QR Codes from its initial purpose by jumping on the bandwagon as something new and exciting that allowed them to leverage the exploding mobile market to interact with real world products. One place, however, that we are seeing increasing aversion to QR Code use is among consumer-oriented brand marketing.

Brands 274

Brands SMS Hubspot Mobile 274

Keyhole.co

MARCH 9, 2023

If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. You can also use Keyhole to conduct social listening and identify which online accounts or influencers are talking about you or your brand.

Tools 84

Tools Sentiment Hubspot Price 84

Amy Porterfield

MARCH 14, 2013

On this episode of the Online Marketing Made Easy Podcast, I interview Mike Volpe, the Chief Marketing Officer of HubSpot. The post #5: How to Use Your Content to Market Smarter with Mike Volpe of HubSpot appeared first on Amy Porterfield | Online Marketing Expert. In that survey, many of you indicated that […].

Hubspot 50

Hubspot Survey Content Marketing 50

agora pulse

NOVEMBER 10, 2020

Discover how to create effective reports and find the best social analytics tool for your brand. With analytics, your brand can also achieve more advanced goals like increasing return on investment (ROI), getting more value from campaigns, and integrating social media marketing goals with business goals. Enhance brand awareness.

Analytics 179

Analytics Social Media Tools Price 179

Pixlee

OCTOBER 13, 2021

Looking for some easy ways to improve your engagement rate and brand awareness on TikTok? We’ve got you covered with some valuable strategies successful brands on TikTok are already taking advantage of. Create content that’s easy to adapt. Reshare user-generated content (UGC). Brand takeovers. Branded effects ads.

Engagement 52

Engagement UGC Brands CPM 52

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.

B2B 62

B2B Marketing ROI Hubspot 62

Twenty4 Social

AUGUST 27, 2020

You can see how your brand is performing through the simplified HootSuite dashboard. 3 – Hubspot. Hubspot is an inbound marketing and sales automation tool that is extremely popular within the online business community. Continued… 3 Online Automation Tools To Free Up Your Time.

Tools 98

Tools Hubspot Startup Curation 98

Writtent Blog

JUNE 5, 2013

Building a small business content marketing strategy is hard work, but it’s probably about to get much harder. Many subject matter experts believe that our current state of content overload is just the calm before the storm. Image Credit: HubSpot/PoweredbySearch. Don’t Be Like Your Competition. With a sports theme, of course.

Small Business 100

Small Business B2B Strategy Content 100

Buzz Marketing for Technology

SEPTEMBER 26, 2012

According to HubSpot, ninety three percent of adults on the Internet are on Facebook, yet only 1% of a brand’s Facebook fans will ever make their way to the company’s main website. So, why aren’t brands able to capitalize on that? Most fans won’t ever come back to a brand’s page unless they feel they have good reason to.

Brands 279

Brands Facebook Guidelines Conversation 279

Buzz Marketing for Technology

JANUARY 14, 2010

In a recent BusinessWeek article featuring Tony Hsieh from Zappos – they closed with a quote from Tony “Sharing is how we build our brand.&# Whether you are a CMO’s of a B2C or B2B Marketing team the key in this next decade is sharing and the key to sharing is Content! The Answer: create and share good content.

Brands 213

Brands Hubspot Social Capital StumbleUpon 213