Brands Consultant Social CRM Social Media 
Dave Fleet
SEPTEMBER 14, 2011
Social CRM is a hot topic right now. As companies’ use of social media tools begins to mature from a pure marketing focus to more of a social business focus, the various use cases of social CRM are gaining more attention from practitioners. Strategy is important.
Sprout Social
JANUARY 9, 2024
According to The Sprout Social Index™ , consumers across age groups agree the most memorable thing a brand can do on social media is respond to customers. Consumers want to feel like your brand is speaking directly to them, addressing their unique preferences and needs. And not just respond.
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Firebelly
NOVEMBER 15, 2012
Incidentally, for the brand managers and agencies reading this — if your favorite company took two hours to answer the phone when you called, how would you feel about them? Are you monitoring your response times or even aware of people talking about your brand? But this is not a bad thing, nor is social necessarily negative ROI.
Convince & Convert
SEPTEMBER 22, 2010
Social media marketing is all about potential audience. That depends upon how many other people/brands they are following, and how often they check Twitter. In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. Will that open it?
Convince & Convert
SEPTEMBER 14, 2010
The debate on Social CRM (sCRM) could easily become a distraction. As marketers, we need to reach our customers where they are and social media’s potential in that regard is unquestionable. However, for marketers, a social media address is insufficient to manage that channel.
Convince & Convert
AUGUST 10, 2010
Raj Kadam is CEO of Viralheat , a social media listening platform (disclosure: I am a paid customer of Viralheat). We’ve gone from MySpace and a era of anonymous accounts and comments attributed to “SexyBear1984″ to using our real names on Facebook, Twitter, and elsewhere as we build personal brands.
Convince & Convert
JULY 29, 2012
Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook. It contains significant quantities of solid thinking, and provides a useful framework of six primary ways to measure social media effectiveness. click here to view and download the Social Media ROI Cookbook on Slideshare).
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