Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Get to know your customers Social media intelligence is more than just monitoring sentiment.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

The Realtime Report

DECEMBER 20, 2012

On Black Friday, Facebook and Walmart launched the social network’s largest mobile advertising campaign ever. Was the campaign successful, and will Facebook partner with other brands in this way? . Walmart’s “mobile-ad blitz” ran for 72 hours. ” The result?

Mobile 149

Mobile Team Retail Journal 149

Twist Image

APRIL 1, 2016

Mobile could well be the last true computing platform. Not smartphones, but mobile. It was an original sentiment, when I started writing about it, well over fifteen years ago. Back then, the mobile carriers were not concerned with data. Back then, the mobile carriers were not concerned with data. From his article.

Mobile 40

Mobile Brands Yahoo Banking 40

Keyhole.co

MARCH 9, 2023

There are tons of social listening tools out there and it’s hard to choose the one that’s right for your company. If you’re looking for a social media listening tool in particular—one that can track what people are saying about your brand—then you’ve come to the right place. Pro: Union Metrics has many easy-to-use analytics dashboards.

Tools 84

Tools Sentiment Hubspot Price 84

Sprout Social

JANUARY 18, 2022

These diverse needs are driving entirely new insights-driven roles, many of which rely on social to amplify brand messages and understand target audiences. While there are a ton of creative ways to use social listening , there are two use cases that can help you refine your strategy: audience insights and brand sentiment. .

Skills 128

Skills Sentiment Team Press Release 128

Oktopost

JUNE 4, 2020

Use of company social accounts. In addition, with more and more mobile-addicted millennials joining the workforce, companies need to be prepared for their extensive social media use. If you’re still not convinced, it’s worth considering that employee’s brand messages have a 561% greater reach than official brand channels.

Policies 146

Policies Social Media Guidelines Sentiment 146

Keyhole.co

DECEMBER 15, 2023

There are many online platforms and mobile-toting people. But with an extensive online presence, many big brands convert their online reach into actionable engagement. They use software platforms like Mentionlytics, which helps brands capitalize on historical data analytics and social listening.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Twist Image

FEBRUARY 25, 2011

As mobile becomes more important to the overall Marketing mix, will it wind up diverting funds away from the Web? The adoption of mobile devices is not to be taken lightly. " These are the early indications of what will be the inevitable shift from fixed connectivity to a completely mobile experience. Marketing is changing.

Mobile 108

Mobile Sentiment Survey Social Media 108

Sprout Social

SEPTEMBER 10, 2020

In this guide, we’ll break down the basics of UX (user experience) and how it relates to your brand and marketing campaigns. And although we might not always be conscious of our “experience” as users ourselves, these interactions result in positive feelings and brand loyalty. What is the goal of UX, anyway?

Tips 126

Tips Sentiment Marketing Real Estate 126

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. According to a review , the tool confuses information about the brand and draws on data from other similar-sounding names.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Sprout Social

MARCH 30, 2023

Rather, it’s indicative of a tectonic shift in how companies design software, how businesses invest in technology and how individual users devote their time and energy. In this time, software companies developed tools in-house to automate the process of gleaning insights from massive datasets or to better personalize experiences.

Software 119

Software Training Energy Team 119

Keyhole.co

MAY 16, 2023

Did you just get a Slack ping from your manager about a bad brand review? Basically, the process is all about keeping track of what people are saying about a company, brand, or product in the media. You can use media monitoring to track social mentions of your brand and respond to customer feedback or complaints.

Tools 52

Tools Sentiment Analysis Metrics 52

Sprout Social

MARCH 15, 2021

These topics can be as broadly popular as the gossip or current events, or personally tailored to an individual level that reflects your own account’s interests, industry, and brand. When using Twitter’s mobile app, you’ll find these topics listed in the “For You” and “Trending” section of the Explore tab.

Trends 129

Trends Twitter How To Hashtag 129

Sprout Social

NOVEMBER 2, 2023

Let’s explore what customer journey mapping is and how it helps your brand. A customer journey map is a visual representation of each point of interaction your customers have with your company. A touchpoint on the customer journey map is the point of interaction a customer has with your brand. What is customer journey mapping?

Examples 103

Examples Template Templates How To 103

Ignite Social Media

AUGUST 23, 2016

Does everyone on your Twitter timeline seem to be obsessed with a new movie, television show, or mobile app? The client is emailing you, asking if their brand should jump on the new social media trend that everyone seems to be talking about. Is this trend right for my brand? What is the sentiment behind the trend?

Trends 60

Trends Social Media Brands Hashtag 60

Buzz Marketing for Technology

FEBRUARY 27, 2013

At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+. Other companies are also creating new ways to leverage this supercharged special character.

Hashtag 269

Hashtag Sentiment Campaign Education 269

Pixlee

SEPTEMBER 29, 2020

The digital era has brought about a significant shift in how successful companies promote themselves. With brand authenticity as the overarching principle, marketing strategies have changed, and customer engagement KPIs have come to the forefront. Simply put, customer engagement is the relationship between your brand and your clients.

Engagement 90

Engagement How To Metrics Loyalty 90

Convince & Convert

JUNE 7, 2016

With everything moving faster, you have to be on the ball with regards to your communication strategy, branding, and customer interactions. In addition, you are no longer competing exclusively with brands in your industry. Instead, you’re competing with every other company your customers have ever dealt with.

Brands 60

Brands Compete Hotels Mobile 60

Twist Image

AUGUST 11, 2016

It's a known turn of phrase, but when it comes to mobile, technology, social media and consumers of today, it's a whole other story. A very senior marketing professional quipped to me the other day that mobile is a very expensive platform, and it's only getting harder and harder to justify the costs. What choice do you have?

Brands 40

Brands Mobile Sentiment Advertising 40

Sprout Social

JUNE 14, 2023

That said, many still hope to make their way up the corporate ladder through brand marketing roles. However, this threat can become an opportunity if your company has a well-established internal mobility process. However, this threat can become an opportunity if your company has a well-established internal mobility process.

Survey 95

Survey Marketing Social Media Management Badge 95

Convince & Convert

JANUARY 29, 2014

I recently toured Austin-based Quantum Digital , a company that integrates digital technologies with direct mail, print, online, and mobile to optimize consumer response. I applaud the decision by a company with digital DNA to recognize when an analog solution is still best. Where and When. click to tweet ).

Marketing 152

Marketing Sentiment Cost Brands 152

Keyhole.co

SEPTEMBER 12, 2023

They offer a range of features to automate social media marketing and let companies run data-backed campaigns without hassle. Users get accurate reports on where they stand among the top-performing brands. With account tracking, you can find the most influential voices in your followers and turn them into brand advocates.

Social Media Management 52

Social Media Management Social Media Tools Collaboration 52

agora pulse

JANUARY 3, 2020

Used by celebrities, politicians, and marketers alike, Twitter is the place to increase engagement and spread brand awareness. Many brands struggle to build a Twitter following and grow their profile organically. 80% of Twitter users access the platform on a mobile device. 93% of Twitter video views are on a mobile device.

Twitter 129

Twitter Tips Influencer Hashtag 129

Keyhole.co

JANUARY 9, 2024

A company with users totaling more than 900 million professionals around the world, LinkedIn provides special opportunities to reach a specific demographic and increase interaction. As one of a company’s content marketing managers, it can be easy to let such tasks fall through the cracks. Why track LinkedIn analytics?

Metrics 52

Metrics LinkedIn Analytics Sentiment 52

Oktopost

APRIL 26, 2024

Social media takes our legal branding to the next level by getting social with our audience and providing them with real insights for their legal needs. The right social media management platform can help law firms leverage social media to boost brand awareness and bring in new clients, while protecting their reputation and integrity.

Social Media Management 62

Social Media Management Social Media Reputation Platform 62

Sprout Social

AUGUST 19, 2021

Social commerce features are emerging across many platforms, creating new opportunities for brands big and small. Over 50% of all internet traffic is from mobile devices , and mobile users have a much higher cart abandonment rate than desktop users. The COVID-19 pandemic put further strain on brick-and-mortar businesses.

Examples 133

Examples Tips Patterns Instagram 133

Sprout Social

FEBRUARY 8, 2021

A company will use a VoC program to understand their customers better. T-Mobile customers, pick between a free Whopper or free Impossible™ Whopper with any $1+ order and #TMobileTuesdays. From the customer perspective, you don’t usually see the direct results of a VoC program unless the brand mentions it. qual’g plan req’d.

Data 124

Data Survey How To Review 124

Webbiquity SMM

FEBRUARY 11, 2016

Your higher-ups have already provided substantial financial support for your team’s plan to ramp up and promote a brand new e-commerce system. Social listening allows you to address negative sentiments immediately, especially if it involves key influencer and effectively stop a possible crisis in its tracks. Thankfully, they agreed.

Marketing 100

Marketing Sentiment Sysomos Campaign 100

Keyhole.co

SEPTEMBER 12, 2023

Twitter for Mobile For starters, the mobile version doesn’t have a dedicated Twitter advanced search feature. Keywords and phrases are the best search operators for specific topics, brands, or events. You can respond to positive tweets mentioning your brand or product. Tweak your search again to narrow down the results.

Twitter 52

Twitter Hashtag Trends Sentiment 52

Pixlee

JANUARY 4, 2021

Companies had to look beyond their customer experience models and pivot their digital marketing strategies to accommodate rapidly increasing online consumer demands. Enter digital marketing: the customer experience lever brands quickly adapted to using. Unique collaborations: Adopt, support, and market smaller trending boutique brands.

Marketing 53

Marketing Sentiment Loyalty Meeting 53

Keyhole.co

NOVEMBER 6, 2022

That is, what is being said about your brand, your campaign, your competitors, your product, trending topics, etc. In recent years, we have come to understand that social media monitoring is your brand’s first line of defense against a potential crisis. But which social media monitoring tool is the best for your brand?

Tools 52

Tools Social Media Sentiment Price 52

Hootsuite

NOVEMBER 2, 2020

Here’s how to use YouTube analytics on desktop and mobile. How to see YouTube analytics on mobile. On mobile, tap on the Interactive Content tab. If a video receives a lot of dislikes, set aside some time to read the comments and analyze people’s sentiments. Get real results after one month. How to use YouTube analytics.

Metrics 145

Metrics Analytics YouTube How To 145

The Realtime Report

MARCH 31, 2014

Facebook expands Lookalike Audiences to let advertisers target people who use their sites, apps, or Pages – now advertisers using Lookalike Audiences can target users who visit their websites, use their mobile apps, or are connected to their Facebook Pages (The Next Web). Any social media updates that we missed?

Lithium 160

Lithium News Klout Foursquare 160

Convince & Convert

JULY 27, 2017

For one thing, they represent an important indicator of consumer sentiment. Companies would be wise to pay attention to the nature of consumer-to-consumer conversations surrounding their brands—particularly how emojis are used in those conversations. Brands that use emojis are considered more relatable and trustworthy.

Tips 119

Tips Marketing Press Release Influencer 119

Keyhole.co

FEBRUARY 4, 2023

People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. If you are the admin of your company or business page, you will be able to check its analytics.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Keyhole.co

FEBRUARY 4, 2023

People tend to treat this social media platform as a formal dwelling place for business leaders and legendary brands. In fact, LinkedIn released a series of updates to encourage budding brands to be active on the platform. If you are the admin of your company or business page, you will be able to check its analytics.

LinkedIn 52

LinkedIn Analytics Metrics Overview 52

Webbiquity SMM

JANUARY 2, 2013

With 92% of companies now incorporating social media into their marketing efforts, it’s no longer sufficient to just “be there” on social networks. Just 4% of marketers said their companies were “very effective” at measuring social marketing in 2012. It’s not what you almost certainly think.). eMarketer ).

Social Media 245

Social Media B2B Marketing SEO 245