Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Influencer 96

Influencer Instagram Brands Fashion 96

Keyhole.co

NOVEMBER 7, 2023

This is where the value of Twitter hashtag analytics becomes priceless. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy. As we dive into its dynamics, you’ll get to explore how you can leverage hashtag intel to refine your Twitter strategy.

Hashtag 52

Hashtag Analysis Twitter Sentiment 52

Sprout Social

APRIL 29, 2024

Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. This shows that when influencers showcase a product or brand, their followers trust their recommendations and take action based on their endorsements.

Influencer 60

Influencer Instagram Brands Fashion 60

Hootsuite

AUGUST 22, 2022

Did you know the technical term for a hashtag is an octothorpe ? Adding relevant hashtags to your LinkedIn posts helps people find you and drives those connections. But which hashtags do you use? How else can you use hashtags, besides in content, to find fellow professional peeps? What are LinkedIn hashtags?

Hashtag 93

Hashtag LinkedIn HootSuite Social Media Management 93

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. But how are some brands, like Apple, able to attract new customers and elevate their positioning in the market with a simple announcement?

Brands 120

Brands ROI UGC Authentication 120

Hootsuite

JUNE 6, 2024

Social media monitoring is the process of tracking social mentions, which can be specific keywords, phrases, or hashtags. These mentions can be about a company, individual, product, or brand. It can also improve customer engagement and brand reputation. They should include the hashtag, tag, and handle.

HootSuite 91

HootSuite Sentiment How To Hashtag 91

Hootsuite

NOVEMBER 7, 2023

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Now, all you have to do is set up a social listening tool to track the details that matter most to your brand, and the information comes directly to your computer screen. What is social listening?

Brand Monitoring 99

Brand Monitoring Tools HootSuite Brands 99

Sherrilynne Starkie

SEPTEMBER 17, 2012

Bloggers too, are being taken seriously as true influencers by marketers and are being courted by brands and the PR agencies that represent them. Here are some tips for new bloggers to help get the best out of brand relationships: Seattle-area Blogger Meetup Group Photo (2) (Photo credit: Chris Pirillo). Understand what’s expected.

Blogger 367

Blogger Brands Tips Influencer 367

Sprout Social

OCTOBER 25, 2022

What does it take to build brand awareness? Today, we have brand mascots faking forbidden romances, sponsored dance challenges and internet beefs over—ironically enough— chicken sandwiches. Building a memorable brand takes some big swings but you have to walk before you can run. What is brand awareness? Our advice?

Strategy 125

Strategy Brands Hubspot Survey 125

Sprout Social

DECEMBER 6, 2023

Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. It’s time for B2B brands to embrace the power of influencers. However, influencer marketing is not only viable for B2B brands; it can play a crucial role in B2B social media strategies.

B2B 110

B2B Influencer Brands Marketing 110

Sprout Social

AUGUST 22, 2023

In doing so, they have leveled the playing field for brands of all sizes and industries. Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Here is a closer look at the key benefits.

Analytics 82

Analytics Conversation Brands Sentiment 82

Convince & Convert

DECEMBER 15, 2023

It’ll help you create a loyal community of followers and promote your page and business. Social media SEO is optimizing your social media channels for reach and visibility to help you drive brand awareness, build trust, and contribute to generating leads. What is social media SEO? But the way you use them has changed.

SEO 158

SEO Social Media Strategy Hashtag 158

agora pulse

NOVEMBER 5, 2020

Partnering with social media influencers can help you grow your brand and build a community of engaged fans. Unlike branded posts and advertisements, influencers produce content that delivers their sponsors’ messages in a less invasive way. Follow Hashtags to Find Popular Content Creators.

Influencer 142

Influencer Instagram Brands How To 142

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. A strategy that made a brand successful years ago may be obsolete in the future, that’s why building brand awareness remains critical for established and upcoming businesses alike.

Brands 107

Brands How To Authentication Collaboration 107

Sprout Social

MAY 11, 2023

Operating on social media without brand safety tools is like browsing the internet without malware protection. Brand safety has traditionally been relegated to just protecting brands from advertising on or near inappropriate content online. What are brand safety tools?

Reputation 123

Reputation Tools Brands How To 123

Sprout Social

FEBRUARY 15, 2024

Audience engagement is all about the connection your audience feels with your brand and the actions they take as a result of it. But when you hit the right chord, you can expect increased brand health, higher-quality leads and an active social following. This action furthers their connection with your brand.

Engagement 97

Engagement Tips Loyalty Metrics 97

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Brands 105

Brands Sentiment How To Analysis 105

Later

FEBRUARY 16, 2021

More than ever, brands are setting themselves apart on social media with creative campaigns — and seeing big results. In this blog post, we highlight 7 brands with awesome social media campaigns to inspire your content strategy in 2021: . 7 Social Media Campaign Ideas to Inspire Your Strategy in 2021: Knix ’s Community-building.

Campaign 91

Campaign Social Media Brands Apparel 91

Sprout Social

JANUARY 12, 2022

Reviews and recommendations. This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts.

Conversation 131

Conversation Review Marketing How To 131

Convince & Convert

OCTOBER 10, 2013

In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), Located in Sydney, Australia, the 1888 Hotel has taken a big chance by branding itself with the rapidly growing visual social media channel. Case and point – the world’s first “Instagram Hotel.”

Hotels 152

Hotels Review Instagram Travel 152

Ignite Social Media

OCTOBER 13, 2020

Participants were able to send a free box of mac and cheese to a friend, ostensibly to encourage community during the pandemic. As our team caught wind of the campaign, it became obvious this program was damaging the brand more than it was helping it. We’ve been managing social media programs for billion-dollar brands since 2007.

Campaign 106

Campaign Brands Press Release UGC 106

Pixlee

AUGUST 21, 2020

Your brand exists in a world of diversity, and it’s time for your marketing to reflect this. To get started, review your current marketing content to see which groups aren’t being represented. These three strategies will help your brand attract diverse advocates and expand your audience.

Brands 93

Brands UGC How To Hotels 93

Sprout Social

JULY 21, 2022

You could post on community review sites or live-stream it to the masses. Community blogging sites. Social review sites. For brands, social media networking sites offer an opportunity to build awareness, create a community of customers and followers and drive traffic to websites. Should you focus on photos?

Types 145

Types Social Media Microblogging Overview 145

Sprout Social

MAY 19, 2021

Most consumers expect brands and companies with a social media presence to interact with their customers in meaningful ways. As social continues to evolve, the ways audiences engage with brands will grow alongside it. Choose a brand over the competition (77%). Recommend a brand (76%).

Engagement 130

Engagement Brands Review Influencer 130

Pixlee

MAY 8, 2019

Social media marketing is a powerhouse for brands, but to be successful it takes more than just sharing ads and branded content across social platforms. Brands need to take their marketing a step further by focusing on who matters most: their customers. What is Community-Driven Marketing? What’s the Difference?

Communities 74

Communities Social Media UGC Marketing 74

Webbiquity SMM

JANUARY 23, 2024

Social listening, and more broadly online brand monitoring, is essential. Monitor brand mentions. Some may not even tag your brand while talking about their problems online. For example, this tweet talks about Domino’s Pizza without tagging the brand. Through social listening. Track customer sentiment.

Sentiment 142

Sentiment How To Analysis Trends 142

Waxing UnLyrical

MAY 13, 2019

One of the reasons for this is brand deafness. Brands start out small then become big, then become too big to listen to consumers until they’re consumed. Sadly, some other brands aren’t able to start over and bounce back like the aforementioned. Here are: Some Brands that Failed to Listen. Circuit City.

Small Business 216

Small Business Pharmaceuticals HootSuite Startup 216

agora pulse

SEPTEMBER 11, 2019

Partnering with social media influencers can help you grow your brand and build a community of engaged fans. Unlike branded posts and advertisements, influencers produce content that delivers their sponsors’ messages in a less invasive way. Follow hashtags to find popular content creators.

Influencer 109

Influencer Instagram Brands How To 109

Sprout Social

JUNE 27, 2022

This new opportunity has revolutionized how B2C brands interact with their customers. Quite a few brands are trying to answer that question for themselves. If you’re still skeptical, here are the top three reasons your brand can benefit from a TikTok business strategy: It’s a powerful awareness driver.

B2B 130

B2B Brands Marketing How To 130

Keyhole.co

APRIL 3, 2024

Twitter communities Join the Twitter Community. X is all about making connections, and what better way to do that than through Twitter Communities? For instance, if you’re in the footwear business, why not create a community for sneaker lovers? So, let’s jump in and explore what makes Twitter tick for businesses.

Strategy 52

Strategy Twitter Tips Marketing 52

Hootsuite

MAY 3, 2023

The best agents know that marketing and generating leads is an ongoing effort, one that helps you build your personal brand, expand your network, and grow your real estate business. If you want to grow your following and generate leads, you need an Instagram hashtag strategy in place. But where should you start?

Real Estate 94

Real Estate Tips How To Hashtag 94

Sprout Social

OCTOBER 23, 2019

Consumers have endless options when it comes to the things they want to buy and yet 90% still report being brand loyal. Brand loyalty will build ambassadors and help you retain customers long term. Read on to learn how you can bring the concept of brand loyalty into focus through your marketing. Provide stellar customer service.

Loyalty 84

Loyalty Brands How To Discount 84

Hootsuite

JANUARY 18, 2024

No matter your industry—accounting, consulting, dog-food manufacturing, wig-weaving—this is a captive, active audience that your brand can’t afford to ignore. So read on for everything you need to get started with your brand-new social media game plan, and a list of our favorite resources to help you grow from social rookie to all-star.

Social Media 122

Social Media Tips HootSuite Marketing 122

Pixlee

JULY 27, 2020

Social media engagement is a critical indicator of health for community-driven brands. And with more people using social media to connect with brands than ever before, social media engagement should be increasing, right? But as volume increases, so does the need to stand out from other brands. And it’s working.

Engagement 56

Engagement Social Media Brands UGC 56

Keyhole.co

JULY 31, 2023

These platforms not only provide an immediate response mechanism but also allow brands to show their commitment to customer satisfaction in a public domain allowing businesses to rise above their competition and turn customer service into a powerful differentiator. This gesture shows your commitment to a successful resolution of the issue.

Examples 52

Examples Social Media Brands Issues 52

Sprout Social

MAY 26, 2022

With engagement like this, the network is quickly moving away from the fringes of the social media landscape and into the center of forward-thinking brands’ strategies. Between its rapidly growing global user base and its investments in brand features, there are a number of reasons to use TikTok for marketing in 2022. onlineoptimism.

Examples 137

Examples Campaign Tips UGC 137

Pixlee

MAY 4, 2018

Brands are experiencing a paradigm shift as they move away from traditional marketing techniques and towards a more seamless omni-channel experience. User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience.

UGC 40

UGC Review Apparel Products 40