Akamai Marketing

APRIL 4, 2011

Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales. Yet, according to HubSpot, brands who connect via the social sphere see a direct impact on sales.

Lurker 203

Lurker Klout Policies Consultant 203

Buzz Marketing for Technology

JULY 7, 2008

I’ve done a number of workshops the past few months with clients designed to do two primary things: Land a common understanding across the teams involved around what social media, communities and influencer programs really are and more importantly why it matters to a business. I spent a long time in a very large brand.

Communities 117

Communities Groups Groups Social Media 117

Saying It Social

JUNE 3, 2010

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Firebelly

SEPTEMBER 2, 2010

In today’s competitive environment, it takes a fierce marketing strategy to position your company and communities ahead of the competition; and this session will equip you to make-over your existing marketing plan into a Super Model of success. We look forward to seeing you in Dallas! Having trouble reading this image?

Social Media 190

Social Media Paid Search Reputation SMS 190

Harp Interactive

OCTOBER 9, 2009

Social media isn’t always the right tool for the job. Not every company needs a blog. YouTube worked for BlendTec, but it might not work for your company. Add social bookmark links to your most important web pages and/or blog posts to improve sharing. Check out Twitter as a way to show a company’s personality.

Social Media 232

Social Media Press Release Marketing Widget 232

Techipedia: Tamar Weinberg

MAY 18, 2010

Just because you’ve heard that other companies are doing it doesn’t mean that social media will magically work for you. Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Does your brand need a makeover?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Bill Hartzer

AUGUST 24, 2010

No longer are individuals passively listening and viewing advertisements; now they’re “twittering&# and posting their opinions on Facebook along with other social media sites. For little companies, social media’s ever-emerging presence is really a dramatic game-changer that can have a large impact on their bottom line.

Social Media 128

Social Media Social Bookmarking Construction Technorati 128

Webbiquity SMM

NOVEMBER 2, 2010

This saves time, effort and money in the long run, but it’s a step too many companies skip over. Strategy: it isn’t just the tools you’ll be using, but also establishing goals for what you’d like to achieve in social media, and allocating time and resources to do the job. Social Events (e.g.,

Review 152

Review Social Media Marketing Handbook 152

Techipedia: Tamar Weinberg

AUGUST 25, 2010

Many companies partake in this “shiny toy syndrome&# and do it all without a plan or strategy in place. Just do it while giving back to the community as well. That’s why this is more of a message for large and not necessarily small brands. A lot of big companies I try to engage with don’t want to talk back.

Social Media 272

Social Media Engagement Forums Policies 272

Firebelly

AUGUST 18, 2010

Youll learn how to identify your content assets, use a push and pull approach, the social platforms that can work for you, a review of the monitoring tools, and see case studies of companies doing it right. You can find Firebelly speaking at the following sessions. Having trouble reading this image? View an alternate.

Paid Search 135

Paid Search Reputation SMS Conference 135

Firebelly

JULY 22, 2010

Posted by: Tonytellez | July 23, 2010 at 10:15 AM This reminds me of my Firestone story posted on Get Social PR. In my instance the company's policy, which is special to Firestone and not to the industry as a whole, stood in the way. The company was arrogant -- all but the social media manager who chimed in on my post.

Social Media 188

Social Media Paid Search SMS Syndication 188

Firebelly

FEBRUARY 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Social Marketing Stories You Need To Read | Main | Teens & Young Adults Prefer Facebook Over Blogs » February 02, 2010 Social Media & The Super Bowl Companies love to entertain us with their 30 second spots during the Super Bowl. View an alternate.

Social Media 100

Social Media Paid Search URL SMS 100

Mindjumpers

FEBRUARY 28, 2012

Tweet Pinterest, the social bookmarking tool for images and videos launched in 2010, has become a new favorite platform for many of us – myself included. More and more brands has also starting to tap into this platform. Brands on Pinterest. No doubt, the popularity of the network has exploded. million in September.

Brands 271

Brands Social Bookmarking Retail Statistics 271

Techipedia: Tamar Weinberg

MAY 12, 2010

And the more intricate your external efforts become, the more social, mobile, and interactive your website must become. Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings.

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Firebelly

FEBRUARY 26, 2010

Facebook Secures Patent for News Feed By Ben Parr A new patent awarded to Facebook this week could have some big implications for the entire social media industry. The world’s largest social network now own the patent for the news feed. Below, we discuss ten important Social Metrics for companies. But now what?

Feed Reader 100

Feed Reader Marketing Paid Search Metrics 100

Buzz Marketing for Technology

JUNE 27, 2008

The Brand Gap. Scott Gavin Slide 37: blogs wikis podcasts social networking online collaboration tagging social bookmarking from Meet Charlie: What is Enterprise 2.0? Peter Senge The Fifth Discipline Slide 54: Case Study: IBM Innovative communities [link] Slide 55: Knowledge Management 2.0 Slideshare.net (beta).

Folksonomy 270

Folksonomy Web 2.0 Wiki Collaboration 270

ProBlogger

APRIL 6, 2011

How to get you standing out in front of brands and agencies, and find new ways to make money from your blogging pedigree along the way. Most recently, I’ve been working with Kleenex Mums to help build a blogger-centric online community. a bigger punch with an agency or brand. Every brand is working out how to do this right.

Blogger 42

Blogger Brands Survey Cost 42

Josh S Peters

NOVEMBER 23, 2009

The awareness campaign seems to be exactly what social media was made for. An awareness campaign (social media or not) is used to increase the awareness of certain products or the brand itself. Before you start a Social Media Awareness Campaign Listen and then… Set. Want people to talk about your brand at all?

Campaign 105

Campaign Social Media Radian6 Disqus 105

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Crowdsourcing has become more and more popular with private companies, non-profit organizations, and even government agencies. Facebook Page is a great way to use it for building brands, calling people to action, and/or build ideas. GetSatisfaction provides a way for companies to do that. web sites, images, videos, etc.)

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Buzz Marketing for Technology

JUNE 27, 2008

We can wait for our companies or organizations to do something for us (enjoy that) or we can do something about it for ourselves. As a theme in my life, issues of inclusion/exclusion and creating community have loomed large, so its no surprise that some of the big questions I tend to explore always come back to those themes.

Project 234

Project Web 2.0 Wiki Flickr 234

Buzz Marketing for Technology

JUNE 27, 2008

Share and Enjoy: These icons link to social bookmarking sites where readers can share and discover new web pages. s companies can use technology to place users in control of information, and is home to ongoing discussion about the user revolution and Enterprise 2.0 Personal Branding. Future of Communities.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Techipedia: Tamar Weinberg

JANUARY 5, 2010

40 Key Elements to Getting Started in Social Media (Louis Gray): Mike Fruchter writes an awesome blog post on Louis Gray’s blog about how to get involved in social media, from branding to blogging to Twitter to community. Marketing on the Social Web: A Few Key Ingredients (Michael Fruchter): I love the graphic.

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

AUGUST 22, 2012

.” Old friends may include, among others: • Current customers (for example, clicking on a bookmarked link to your support page or user community area). Media and analysts already familiar with your company. PR / media relations : media exposure builds brand recognition. ’ Online Direct Traffic Sources.

How To 169

How To Conference Analytics Social Bookmarking 169

Buzz Marketing for Technology

JUNE 27, 2008

The community of del.icio.us Why your business may benefit from social bookmarking. Why your business may benefit from social bookmarking | Terinea Weblog. Delicious: How to Use Social Bookmarking for Collaboration and Branding « Flying Cloud. α για bookmarks online έÏ?

Social Bookmarking 235

Social Bookmarking Delicious Google Reader RSS 235

Josh S Peters

AUGUST 17, 2009

Brand Addiction by NeoGaboX In order for people to want to buy from you they need to know who you are. They need to be aware of your brand. Consumers often build a relationship (mental or physical) with brands that they are aware of and are more likely to try new products or buy from a brand they know or are familiar with.

Brands 148

Brands Widget Disqus Lijit 148

yMarketingMatters

FEBRUARY 10, 2014

Many companies have taken advantage of this by releasing their ads or marketing campaigns on YouTube first before they debut on TV. Read my blog on “ Which Social Media Channels Should I Use For My Business? StumbleUpon and Digg social bookmarking. Establish a stronger brand. Build a community.

Social Media 279

Social Media Mobile YouTube Social Networking 279

Kikolani

APRIL 7, 2010

Here are eight ways that businesses can use social media to learn more about themselves and their industry as well as get more involved with their clients and communities interested in what they have to offer. Include searches for your company, business owner, or unique product name. Social media can be a great research tool.

Social Media 165

Social Media Social Bookmarking Hotels Social Networking 165

Buzz Marketing for Technology

JUNE 27, 2008

Of course, the entirety of social media cant be summed up in one blog post, so these are just a handful of subjects listed below. Lesson # 1 Personal Branding. Dan Schawbel , EMCs first social media specialist, returned to Bentley College to do a presentation about personal branding and social media.

Class 274

Class Social Media Web 2.0 Wiki 274

Webbiquity SMM

FEBRUARY 17, 2014

Company blogs have become virtually essential, and very powerful, component of digital marketing. In addition to their SEO benefits and role in maximizing web presence for brands , blogs produce sales and leads. 25 Tactics to Promote Your Blog via Facebook and Twitter by Heidi Cohen.

Directory 205

Directory How To Forums Social Bookmarking 205

Viper Chill

MARCH 1, 2010

Analytics & Research In a survey across thousands of large companies who actively monitor their stats online, only 35% stated that they actually changed their website based on what they saw. Tweetdeck If you’re using Twitter in any way to build your personal brand or business, then Tweetdeck will help keep you organised.

Resources 77

Resources Netvibes Marketing Delicious 77

Webbiquity SMM

FEBRUARY 7, 2011

500 companies now call social media “very&# or “somewhat&# important to their marketing or business strategy. Most valuable is his dissection of the best way to use the popular social sites, YouTube and blogging in an integrated manner that capitalizes on the strengths of each platform. Social Media Strategy Guides.

Social Media 198

Social Media Tools Tips ROI 198

Webbiquity SMM

DECEMBER 4, 2012

How can you make sure your company’s social media policy doesn’t run afoul of employment law? What under-utilized site has been called a “social media powerhouse,” and which highly popular social bookmarking site is frequently overlooked by marketers? Reddit Marketing Tips.

Social Media 213

Social Media Resources Tips Policies 213

Techipedia: Tamar Weinberg

MARCH 10, 2010

“What are good companies to target? Overall, the questions were basic and I worried that the individual was looking to target companies for clients before actually understanding the nuances of the culture of Internet marketing as a whole. comprehensive social media marketing training there is.

Marketing 240

Marketing How To SEO Training 240

ProBlogger

DECEMBER 3, 2012

Today we’ll talk about integrating your community into your design. Since a blog is a form of social media, even if—or especially if—it’s a business blog, it only makes sense to design the blog in a way that will maximize interaction. ” Heck, giving attention to others may attract trolls and other negative behaviour!

ROI 39

ROI Communities Avatar Badge 39

Techipedia: Tamar Weinberg

JANUARY 5, 2011

As many of you know, I have an annual tradition of giving back to the community on my birthday, which is why this year is no different. 2010 by far was the biggest year yet in the Internet Marketing realm. , also gathering intelligence via their rankings on top social sites and by stumbling upon new items in my feed reader.

Marketing 279

Marketing Affiliate marketing Small Business SEO 279

Viper Chill

JULY 19, 2010

If you’re entering an industry with a brand new site, the last thing you want to do is wait that long for some good search engine traffic. Reply Sharel says: July 19, 2010 at 7:08 pm Hi Glen, For the company blog, what is the suggested URL comany.com/blog or blog.company.com ? This is very popular in the UK.

Industry 76

Industry SEO Strategy Directory 76

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Social Media Sites: General The Big Boys of Social Bookmarking: The Top 20 Sites (10e20): Chris Winfield ranks the top 20 social bookmarking sites by their Alexa rankings and gives a short description of what each does — in case you haven’t ventured beyond Digg. Maybe next year, folks!

Marketing 144

Marketing StumbleUpon SEO Reputation 144