Pam Moore

OCTOBER 20, 2020

SocialZoomFactor · 15 Methods to Research and Know Your Customer for More Leads and Sales. However, very few marketing experts, agencies or consultants in the industry will actually tell you HOW to research and learn the details about your customer! Target Customer Research in a Nutshell . Do you REALLY know your customer?

Research 78

Research Template Templates Training 78

Convince & Convert

MAY 8, 2012

What are the defining characteristics of a community? To get to this point, it becomes necessary to define what a community is. According to dictionary.com, a community is. According to dictionary.com, a community is. As community managers, it’s our job to manage a brand’s online (and offline) presence.

Communities 154

Communities Brands Lurker Facebook 154

Waxing UnLyrical

MARCH 19, 2013

Another great resource or ally can come from working with a trusted research firm that can help you “uncover the hidden patterns of understanding that undermine citizen action,” as the Topos Partnership has done for a variety of communities in at least seven different sectors. Responsibly-designed research.

Communities 239

Communities Case Study Patterns Study 239

Pam Moore

APRIL 28, 2017

Influence marketing is helping brands big and small ignite their online and offline communities, increase brand awareness and nurture powerful relationships when done right. There are also agencies who are claiming to help brands big and small build relationships with an influencer marketing program.

Influencer 167

Influencer Brands How To Marketing 167

Pam Moore

MARCH 8, 2018

A brand is not a logo, colors, fancy tag line or even a fancy Super Bowl commercial. A brand is not your Facebook page cover video, Twitter background or set of beautifully designed Pinterest boards or images on your Instagram profile. The truth is your brand is all of these things and more. The Living, Breathing, Human Brand.

Brands 167

Brands Training Policies Template 167

Buffer Social

JANUARY 22, 2024

Instead, I can provide certain themes and insights based on research, expert opinions, and raw instinct for what we might see. A new frontier for influencers and brands on LinkedIn LinkedIn hasn’t been the place to go “just to get a job” in a long time.

Social Media 101

Social Media Authentication LinkedIn B2B 101

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

Activities 97

Activities Brands Analysis Template 97

Pixlee

JANUARY 12, 2022

In fact, 96% of Americans believe brand advertising is done to intentionally mislead. Today, brand building isn’t about broadcasting your brand to the customer. With the consumer shift toward values like transparency, social responsibility, and customer focus, the rise of community-driven brands makes sense.

Communities 52

Communities UGC Marketing Newsletter 52

Pam Moore

APRIL 1, 2019

We are living in exciting times with the advancements in technology, artificial intelligence, live video streaming, user behavior analysis, data measurement and analysis, communication mediums, social media marketing, social networking and the power at our fingertips to bring human beings and communities together.

Activities 60

Activities Communities Social Media How To 60

SocialFish

MARCH 3, 2011

This post is the second in a two-part series where guest blogger Garry Polmateer , former association executive currently working at NimbleUser helping organizations with Salesforce, looks at two online brands through the lens of the concepts in our book, Open Community. Open Community Means Collaborating with a Purpose.

Communities 221

Communities Collaboration Statistics Lurker 221

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

Trends 78

Trends Brands Marketing Influencer 78

Sherrilynne Starkie

MAY 25, 2013

There is just one more week until the third annual Social Capital Ottawa, a one-day conference for O-city’s active social media community. Don’t miss this opportunity for facetime with the people of Ottawa’s social media community and to learn the about the latest social media thinking and trends.

Social Capital 300

Social Capital Conference Case Study Eventful 300

Pam Moore

MARCH 31, 2017

Learn how to conduct audience research even on a tight budget. Private support community answers your questions and connect you with other business leaders just like you. Build community and earn support of evangelists to amplify your story and purpose. Feel confident in how you present yourself and your brand online.

Training 165

Training Social Media Brands Small Business 165

Jason Yormark

JULY 22, 2009

While community is a hot buzz word these days, it’s still quite a ways before most businesses truly embrace the idea. Companies like Starbucks , Dell , even my previous employer Microsoft Advertising , all do community incredibly well and it has paid off for all of them many times over.

Communities 190

Communities Tools Strategy Message Boards 190

Buffer Social

OCTOBER 23, 2023

I did the research, so you don’t have to find the top recommendations with varying levels of ease to apply to growing on YouTube Shorts. Here are some tactics to adopt to help optimize your YouTube Shorts for SEO: Conduct keyword research to identify relevant and frequently searched terms for your video or niche.

YouTube 113

YouTube Tips Collaboration Trends 113

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. This update provides new ways for brands to boost engagement and could go some way to countering the decline in organic reach Facebook Page owners have been experiencing for the past few years.

Groups 111

Groups Groups Communities Organization 111

Sprout Social

JULY 19, 2022

According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. Forward-thinking brands use them with specific goals and intentional strategies in mind—whether they’re making their product go viral or gaining international press. Industry or community-specific (example: #BookTok).

Hashtag 121

Hashtag How To Guidelines Telecommunications 121

Pam Moore

JULY 11, 2018

How do you build a brand that is a sweet orange in an online social world of bitter apples? How do the brands that leave lasting imprints in your head do it? Why do you consistently buy one brand over another? It takes hard work, research, knowledge of people, tools, design, best practices and more. Be your brand.

Apple 139

Apple Brands Tips Consultant 139

Buffer Social

JULY 18, 2023

Conduct in-depth research : Find industry trends, news, and topics that interest your target audience. Customers keep coming back for repeat business and become brand advocates. When customers feel valued and connected to your brand, they are more likely to recommend your products or services to others.

Social Media Management 79

Social Media Management Social Media Tips LinkedIn 79

Convince & Convert

JANUARY 13, 2015

It’s no small secret your online community and your loyal customers within are your company’s greatest asset. While a customer may be happy with their one-time experience with your brand, what’s going to make them a lifelong community member? The last thing you want to come off as in your online community is intimidating.

Communities 60

Communities UGC Loyalty Real Estate 60

Buffer Social

DECEMBER 12, 2023

By following a set process , creators can ensure that their content maintains a consistent quality and style, which can help to strengthen their brand identity and build trust with their audience.  This consistency can help to build a loyal audience who know what to expect from the creator's content.

System 89

System Content Fashion Template 89

Sprout Social

JANUARY 12, 2022

This is especially true for brands in crowded industries (think: ecommerce, SaaS) where it’s so simple to bounce to a competitor. Word of mouth marketing represents brand promotion that’s driven by customer experiences and stories. This includes @mentions of your brand and tagged posts. Brand ambassadors.

Conversation 136

Conversation Review Marketing How To 136

Ignite Social Media

JUNE 8, 2023

Start with research and think of content that actually gets your target audience to do something and that tends to be more shareable. CAUTION: Brands should only jump on trends in ways that support their larger brand narrative and be careful using trending audio that is licensed to others.

Social Media 91

Social Media Content How To Meme 91

Pam Moore

MARCH 7, 2017

Focusing only on creating buzz for your brand using social media will not help you nurture relationships, nor grow your business. Plus chances are if you are just starting out with social media you have nobody listening to your self proclaimed “awesome buzz” as you haven’t invested the time or resource to build community.

Social Media 167

Social Media Analysis Communities Strategy 167

agora pulse

DECEMBER 23, 2020

It also shows you how to measure success effectively so you can get the best possible results for your brand. Although it touches on social media trends and brand-building, this book goes beyond simple Facebook and YouTube tips. Plus, Mike Allton heads up brand ambassadors for Agorapulse.).

Skills 195

Skills Social Media Marketing Influencer 195

agora pulse

JULY 23, 2020

Social media managers can be an enormous asset to all businesses, brands, and organizations. After all, most brands are now expected to post regularly on up to seven platforms, come up with social strategies, manage engagement, and track success. An organization needs a true professional who understands strategy and its brands.

Social Media Management 137

Social Media Management Skills Social Media Campaign 137

Firebelly

FEBRUARY 11, 2011

Establish – Establishing your presence takes place after the research phase of determining where to engage. Yes, this includes properly setting up all branding elements, brand messaging, your bio, website URL, etc. Build – We all know that building a community takes time and effort (blood, sweat, and tears).

Influencer 198

Influencer Social Media Community building URL 198

Pixlee

NOVEMBER 6, 2017

If you’re a brand, hashtags can help you to build brand awareness, connect with your target audience, and start and participate in conversations related to your products. They’re also essential for community building, as well as for the creation and curation of user-generated content. Hashtagify.

Hashtag 47

Hashtag Analytics Tools Brands 47

Buffer Social

OCTOBER 6, 2019

Storytelling has always been a key part of marketing, and features like Instagram Stories are empowering us marketers to tell better and deeper stories about our brands. From my research, I discovered several creative ways brands and individuals have been using Instagram Stories. We believe so! Try it now for free. Sean McCabe.

Instagram 69

Instagram Influencer Brands Upcoming 69

Pixlee

MAY 2, 2019

For a cosmetics brand, 40 products is a literal blip on the radar while the competition in Sephora and Ulta Beauty carry thousands of products. Glossier has built their entire model on succeeding through community-driven product development. Community Building. Emily Weiss, Glossier Founder. Focus on Content.

Retail 68

Retail Authentication UGC Case Study 68

Buffer Social

OCTOBER 1, 2020

HIKI, a newly launched genderless full body sweat brand, was set to reveal their DTC brand in March 2020, when the COVID-19 pandemic was in full swing. Read on for a behind-the-scenes look at how HIKI shifted their social media marketing strategy for a COVID-19 era and how they leaned on their community to co-create their products.

Social Media 98

Social Media Strategy Marketing Communities 98

Pam Moore

JUNE 24, 2020

Buyer personas help you understand your audience and ensure your marketing messages are helping you earn trust, build relationships and become relevant in the mind and heart of your ideal customer. A buyer persona is a semi-fictional, generalized representation of your ideal customer based upon market research and real data.

Template 78

Template Templates Avatar How To 78

Convince & Convert

JUNE 29, 2017

Brands are revisiting social media as a community-building tool, rather than a marketing platform. And I don’t think there’s any better way to build relationships and brand advocacy than by including customer service in your social media strategy.

Team 149

Team Content Sports Consultant 149

Later

SEPTEMBER 1, 2020

From interacting with customers to increasing brand awareness and making sales, the benefits for SMBs are huge. Realistically, it’s almost impossible to build a presence on 5 to 6 different social platforms — that would take way too much time, and you could end up spreading yourself too thin to deliver any real returns.

Platform 78

Platform Social Media Small Business Instagram 78

agora pulse

JANUARY 30, 2021

So, if you need help creating a strategy so your brand can thrive and succeed in 2021, read on. Use live video for community building. And according to Jeff Sieh and Ian Anderson Gray, video builds a trust factor that, in turn, helps to build an audience without borders. What does this brand sound like?

Social Media 132

Social Media Tips Strategy LinkedIn 132

Pam Moore

AUGUST 16, 2017

The risks of building your business on rented land such as Facebook and Instagram. Why integration should be your favorite word when building your online platform. Why brand storytelling is NOT all about YOU. Social Profit Factor Training System + Member Community. Why you can't skip the planning and goal setting.

Content 163

Content Curation ROI Marketing 163

Convince & Convert

DECEMBER 7, 2015

What’s the secret to building a thriving community on Instagram? They don’t realize the work that goes into building a following of more than 50,000 people and engagement on every post. That’s exactly how people feel when brands start using hashtags that have no relevance to the content they’re creating.

Communities 60

Communities Instagram Hashtag Engagement 60