Social Media Strategies Summit

NOVEMBER 28, 2022

This FB ads guide looks at advertising best practices, plus 16 examples of the best converting Facebook ads from some of our favorite brands. Your value proposition needs to outline your benefits and the advantage of buying from you versus the competitor. HubSpot understands Facebook’s B2B lead generation potential.

Examples 246

Examples Facebook B2B Instant Messaging 246

Webbiquity SMM

FEBRUARY 16, 2021

Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers. Big brands like Nike, Vans, and Victoria’s Secret have millions of followers on Instagram. Brand authenticity matters.

B2B 259

B2B Examples Company Instagram 259

Convince & Convert

OCTOBER 9, 2017

You need to be marketing to this demographic, which means you need to consider marketing on Instagram as a great opportunity to build your brand and generate leads. In this guide, we’ve rounded up several examples of B2B brands leveraging Instagram to get closer to customers and drive real results. It’s all about adding value!

B2B 159

B2B Instagram Brands Hubspot 159

Social Media Strategies Summit

DECEMBER 14, 2023

According to HubSpot’s latest State of Marketing Report , producing and publishing content is the marketing strategy with the highest potential ROI in 2023. With this in mind, planning your B2C content marketing tactics necessitates an in-depth understanding of what end-buyers want from brands during their shopping journeys.

Content 221

Content Marketing Loyalty Collaboration 221

Social Media Strategies Summit

NOVEMBER 18, 2022

This makes it a fantastic platform for brands looking to reach totally new audiences. Typically, brands leverage TikTok to drive sales. With 74% of users saying TikTok has inspired them to learn more about a product or brand, it’s also an excellent platform for building brand awareness. Start with these fundamentals: 1.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Webbiquity SMM

MAY 9, 2023

With 93% of marketers leveraging social media for increased brand exposure, it’s vital for businesses to identify ways to stay ahead of the curve. It helps you know how to balance increasing brand awareness, driving website traffic, and generating leads with enhancing customer engagement. Or all of them?

Social Media 267

Social Media Tips Marketing HootSuite 267

Waxing UnLyrical

AUGUST 2, 2018

You are drowning in emails, ads and brand messages – and so are your prospects and clients. Focus on the benefits of working with/buying from you. Plain-text emails look more personal, less marketing-y and actually have better open rates (HubSpot does a great job explaining why in this blog post ). Guest Post by Monika Jansen.

Content 124

Content Brands Findability Marketing 124

Hootsuite

JULY 13, 2023

The list of Sprinklr alternatives below offers a variety of powerful social media tools to help you drive customer engagement, boost brand loyalty, and manage your online reputation. Sprout Social Source: Sprout Social Sprout Social is a social media management software designed to help brands build a smart social media presence.

Comparison 76

Comparison HootSuite Hubspot Price 76

Social Media Strategies Summit

JUNE 7, 2019

90% of customers say video helps them make buying decisions, while 64% of customers say that seeing a video makes them more likely to buy. For years, video has been best utilized by big brands and businesses with the budgets and production capabilities to create it. So where is video headed in 2019? Source: Instagram ).

Trends 147

Trends Video Hubspot Marketing 147

Keyhole.co

JUNE 6, 2023

With a blend of insights, real-world examples, and practical tips, we aim to equip you with tools and techniques that can help you drive engagement, build strong customer relationships, and propel your brand to the next level. Well, think of your employees as your brand ambassadors — your secret marketing weapon. Let’s dive in.

B2B 52

B2B Strategy Brands Content 52

Sprout Social

JUNE 28, 2023

Maintain brand consistency: Automated tools can maintain consistency around brand assets, email send times and content scheduling even when employees have a busy workload. And the majority of consumers are more likely to purchase from brands that use personalized communications.

Team 110

Team Hubspot Marketing SMS 110

Pixlee

OCTOBER 13, 2021

Looking for some easy ways to improve your engagement rate and brand awareness on TikTok? We’ve got you covered with some valuable strategies successful brands on TikTok are already taking advantage of. Cosmetics brand Temptu consistently shares how fans use its products to create their beauty looks. Brand takeovers.

Engagement 52

Engagement UGC Brands CPM 52

Ignite Social Media

OCTOBER 1, 2018

If there’s one B2B brand that’s investing in chatbots, its HubSpot. Hubspot has both a website and Facebook Messenger bot that it uses to capture leads and provide users with more information on its software. For customers who are still in the consideration stage of the buying cycle, this may feel less intimidating.

B2B 119

B2B Examples Hubspot Widget 119

Sprout Social

JULY 14, 2023

Research by Freshworks showed 72% of leaders believe that by aligning their sales and marketing functions, they can boost brand performance. Brands like Superoffice are already seeing the benefits of alignment on their bottom line with a 34% increase in revenue following integration. Missed opportunities Dubious prospects buy nothing.

Collaboration 78

Collaboration Marketing Team Hubspot 78

Oktopost

APRIL 9, 2024

Novel formats, channels, and technologies like TikTok and ChatGPT are now driving forces behind buyer interest, opening up new ways for B2B brands to raise awareness about their products. Demand generation is a strategy that seeks to create new potential customers by increasing brand awareness and interest in the solutions you provide.

B2B 62

B2B Marketing ROI Hubspot 62

Webbiquity SMM

APRIL 29, 2013

HubSpot last week released its 2013 State of Inbound Marketing report, this year weighing in at a massive 175 pages. To get the full story, download the HubSpot report here. At HubSpot, we see the distinguishing factor as how people are using a specific channel more than the definition of the channel itself.”

Report 185

Report Hubspot Marketing ROI 185

agora pulse

AUGUST 21, 2020

But if you’re working on a tight budget, can you still produce social media videos that help grow your brand? Whether you’re marketing video membership apps or consulting services, social media offers brands the chance to get in front of their audiences and share their best work. Important: People at this stage are not ready to buy.

Video 158

Video Tips Content Patterns 158

Pixlee

DECEMBER 13, 2021

In today’s highly competitive world of ecommerce, it takes more than building a product, pushing it to the market, and making claims about being the best to get consumers to actually pay attention to your business and buy from you. What Defines an Ecommerce Brand in 2022? A strong brand has an active community of consumers.

Strategy 52

Strategy UGC Brands Apparel 52

Webbiquity SMM

MARCH 13, 2019

Many people haven’t really wrapped their head around how marketing is changing from push to pull and how it’s possible to generate highly qualified “ready to buy” inbound sales leads online. They Buy Much Faster. Every month, HubSpot generates a few leads that turn into clients as a result of this activity.

Engineering 137

Engineering Social Media Hubspot Marketing 137

Sprout Social

JULY 7, 2021

The next frontier of ecommerce is already here—regardless if consumers and brands are ready or not. Known as conversational commerce, this buying experience offers customers even greater convenience and enables brands to engage shoppers in more personalized ways. It certainly caught one family in Texas off guard a few years ago.

Team 141

Team Conversation Social Media Instant Messaging 141

Waxing UnLyrical

JUNE 24, 2019

In fact, 58 percent of brands have seen improved brand awareness and perception from influencer marketing campaigns. Consumers look to buy from those they trust. You may hear some complain micro influencers are not as savvy about the needs of the brand. But, their authenticity is a win over the brand’s needs.

Influencer 237

Influencer Authentication Survey ROI 237

Hootsuite

AUGUST 16, 2023

Key features: Contextual understanding of inputted text Multilingual capabilities Self-improvement capabilities Price: Free Who it’s for: The more complex your brand, product, or industry is, the more specific and targeted your prompts need to be. Should I buy social media planning software? ChatGPT works best with simpler commands.

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Social Media Strategies Summit

AUGUST 26, 2022

Investing in content marketing can secure exceptional results for your brand. If you consider the most common reason marketers invest in the production and distribution of content, you’ll find that brand awareness falls among their top objectives. It’s why 97% of businesses had a content marketing strategy in place in 2021.

Loyalty 204

Loyalty Software Publishing SEO 204

Oktopost

AUGUST 10, 2023

While some businesses still put social media in the categories of brand awareness or community management exclusively, research claims that 75% of B2B buyers use social media to make buying decisions. With the right social media tools, you can generate key insights into your brand’s reputation, strengths, and weaknesses.

Social Media 62

Social Media B2B Sentiment How To 62

Sprout Social

APRIL 15, 2020

As brands planned their strategies, they could not have predicted the way COVID-19 has quickly swept up global markets and conversations. In the wake of the crisis, some brands and social marketers find themselves pivoting away from the social strategies they worked so hard to plan. However, not all is lost nor does it have to be.

Strategy 143

Strategy Metrics Hubspot Retail 143

Rebekah Radice

NOVEMBER 9, 2015

If you’ve ever wondered what the secret is to creating visuals that promote a positive brand image, read on. Below are 7 creative (and actionable) ways to establish a strong visual brand from my recent presentation at the Visual Social Media Conference. 7 Creative Ways to Visually Brand Your Business on Social Media.

Social Media 113

Social Media Brands eBook Social Networking 113

Socialmedia.biz

JULY 8, 2020

Done correctly, social media marketing can build brand loyalty and, ultimately, drive sales. Better yet, you’ve likely had in-store conversations with your customers, getting to know them, their preferences and their buying motivations. Consider keeping all your brand assets in your brand style guide and referring to it often.

Social Media 179

Social Media Tips Hashtag UGC 179

Buzz Marketing for Technology

NOVEMBER 7, 2012

With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. When it comes to site optimization, the fittest brands aren’t just surviving—they’re thriving. Learn from those who are bigger, faster and stronger.

Conversation 260

Conversation Retail Hubspot Buy 260

Ignite Social Media

MARCH 25, 2021

I didn’t really know what it was, what it would sell exactly, or who would buy it, but the concept felt right. Facebook had just started allowing photos to be uploaded and didn’t have any brand pages. Just a focus on doing interesting things that we felt would be brand building. I immediately knew it was important.

Social Media 172

Social Media Advertising Team Hubspot 172

Pixlee

JANUARY 18, 2019

A visual platform like Instagram is naturally the perfect place to share your brand videos. But for ROI-driven ecommerce brands like yourself, it’s important to know the best practices to really see results from your Insta videos. Instagram let brands upload videos up to a minute long (although this extends up to an hour for IGTV).

ROI 45

ROI Instagram Video Brands 45

Sprout Social

JULY 25, 2023

Brands need the context social media metrics provide to meet today’s dynamic consumer space and take their business to the next level. And how do you show the true impact of your metrics with effective data storytelling for executive buy-in? It’s critical to track how well your brand awareness campaigns are running.

Analytics 140

Analytics Report Social Media Google 140

Sprout Social

AUGUST 25, 2022

If you need help getting buy-in for your social strategy and building your budget, this social media management costs guide will help you get started. Brands will spend differently depending on their unique goals. Other brands opt to work with freelancers to fill their social media management gaps. Let’s dive in.

Social Media Management 125

Social Media Management Cost Social Media Price 125

Rebekah Radice

JUNE 1, 2015

In a recent HubSpot survey, 65% of respondents admitted to being visual learners. To answer those questions and get a better look at the effect of visual marketing on social media, HubSpot teamed up with Market Domination Media to create the Infographic below. Fonts play a critical role in telling your brand story.

Engagement 143

Engagement Content Hubspot Template 143

Sprout Social

AUGUST 19, 2020

Especially when you consider the fact that many people are already using it to connect with brands and businesses regularly. No wonder brands are already taking advantage of Facebook Messenger to connect with their customers frequently, exchanging 20 billion messages each month. Building trust in your brand. Be responsive.

Facebook 143

Facebook How To Airlines Survey 143

Oktopost

MARCH 11, 2020

Today’s B2B buyers trust people, not brands. And with the social media marketing landscape changing at such a fast pace, brands must build employee advocacy programs around trust and transparency. How Oktopost Can Help B2B Brands Transition From LinkedIn Elevate. Creating Content That Resonates. Tracking Metrics That Matter.

LinkedIn 138

LinkedIn B2B Social Media Management Metrics 138

Convince & Convert

JANUARY 4, 2015

In Q4 2014, Hubspot released new research called The Social Lifecycle. In this project, they interviewed 600 consumers about where and what and how they want to intersect with brands in social media, in both a marketing and customer service context. According to Hubspot, consumers expect brands to be on almost 3.5

Research 60

Research Hubspot Social Media Platform 60

Oktopost

FEBRUARY 28, 2021

Today’s B2B buyers trust people, not brands. And with the social media marketing landscape changing at such a fast pace, brands must build employee advocacy programs around trust and transparency. Why Oktopost Can Help B2B Brands Transition From LinkedIn Elevate. Creating Content That Resonates. Tracking Metrics That Matter.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109