Atom Thought

APRIL 16, 2014

It’s important to realize that the moment a Brand steps into the social media, it should be ready to get a bit dirty. It should be ready to mingle with diverse people and get some of their dirt on its polished untouched body and transfer some of its glitter and fragrance to others. The irony [&hellip.

Brands 100

Brands Social Media Marketing 100

Atom Thought

SEPTEMBER 10, 2014

It’s a really difficult thing to increase your followers on LinkedIn company/showcase pages. The reason is simple, LinkedIn does not have the same virility inbuilt as Facebook. Also, LinkedIn genetically is more about your personal thought-leadership than company’s.

LinkedIn 100

LinkedIn Brands Company Facebook 100

Atom Thought

SEPTEMBER 10, 2014

It’s a really difficult thing to increase your followers on LinkedIn company/showcase pages. The reason is simple, LinkedIn does not have the same virility inbuilt as Facebook. Also, LinkedIn genetically is more about your personal thought-leadership than company’s.

LinkedIn 100

LinkedIn Brands Company Facebook 100

Atom Thought

JULY 18, 2009

(..)

Advertising 127

Advertising Brands 127

Atom Thought

MARCH 3, 2016

Brands are all about trust. More so in India and save HLL & P&G most MNC brands in India are in serious need of building some serious trust assets. MNC car manufacturers like Volkswagen have a very low adoption share in India, there sales are peanuts compared to Maruti and maybe Hyundai. People who are.

Marketing 100

Marketing Brands 100

Atom Thought

OCTOBER 10, 2010

Coming back to 21st century- How can brands learn from Ramayana? Brands need to play the social media marketing game very subtly. Brands, by helping people achieve their aspirations, help themselves. For e.g. Visa Busines network, helps small businesses come together and grow businesses.

Social Media 245

Social Media Crowdsourcing Small Business Collaboration 245

Atom Thought

SEPTEMBER 8, 2012

3 Hidden Brand KPIs for the New Age CMO! As a Chief Marketing Officer (CMO); your team is investing in various channels like TV and radio. You can perhaps see an increase in overall traffic and pageviews! But: Are you happy with just the increasing trends of traffic (all sources)? Is that enough? What are.

Trends 185

Trends Team Brands Marketing 185

Atom Thought

SEPTEMBER 11, 2013

Needless to say, most portals have very similar content on Facebook, so much so that if you remove the logos and brand. Out of curiosity I and my team at dotConverse (www.dotconverse.com) did a quick survey of how the eCommerce portals are performing on social platforms. I am reproducing some numbers only for Facebook here.

Social Media 133

Social Media Survey Team Platform 133

Atom Thought

AUGUST 13, 2010

Now, we need to understand that when brands launch a social media engagement program or a cause program like what Aircel did, they create a high pitched initial excitement, which attracts many people to join the cause. However brands overlook a couple of factors: 1. How to sustain the excitement and.

Campaign 219

Campaign Social Media Marketing Crowdsourcing 219

Atom Thought

SEPTEMBER 19, 2014

Please visit this excellent vegetarian recipe Related Posts: Content Marketing In The Social Age 5 Brand-New Ways To Increase LinkedIN Showcase Page Followers How Restaurants & Pubs Should Use Social Media 9 Top ‘Jugaads’ on Pinterest! The article is all about the benefits of vegetarian food. Bla bla bla….

LinkedIn 100

LinkedIn Social Media Brands Content 100

Atom Thought

AUGUST 18, 2012

How Social Media is changing brand communication paradigm World’s 1st NRI Video Talent Hunt! Related Posts: ebay X.Commerce & If Indian eCommerce has Missed the Bus? How Can Jet Airways Use Digital And Social Media To Improve It’s Reputation? 10 Digital Trends to Observe in.

Analytics 138

Analytics Reputation Trends Video 138

Atom Thought

NOVEMBER 12, 2013

from Saurabh Pandey Related Posts: How Social Media is changing brand communication paradigm Social Media and the New Workplace! Here’s a slideshare presentation our partner agency- dotConverse made. Very interesting read! 4 social media lessons from sachin tendulkar! The Great Indian Digital Elections!

Social Media 113

Social Media Analytics Brands Marketing 113

Atom Thought

AUGUST 18, 2012

How Social Media is changing brand communication paradigm The Amazing Hi-Tech Toilets & Bill Gates Connection! Related Posts: ebay X.Commerce & If Indian eCommerce has Missed the Bus? World’s 1st NRI Video Talent Hunt! 7 minutes of terror with twitter & X-box!

Analytics 124

Analytics Video Social Media Twitter 124

Atom Thought

APRIL 16, 2011

How Social Media is changing brand communication paradigm The Great Indian Digital Elections! You can also access this interesting presentation on slideshare-by clicking here. I shall be putting up an audio link for the same soon. Related Posts: Enterprise 2.0! How businesses are lapping up social media?

Social Media 207

Social Media Meeting Social Networking Research 207

Atom Thought

SEPTEMBER 11, 2013

Needless to say, most portals have very similar content on Facebook, so much so that if you remove the logos and brand […] Out of curiosity I and my team at dotConverse (www.dotconverse.com) did a quick survey of how the eCommerce portals are performing on social platforms. I am reproducing some numbers only for Facebook here.

Social Media 100

Social Media Survey Team Platform 100

Atom Thought

SEPTEMBER 11, 2013

Needless to say, most portals have very similar content on Facebook, so much so that if you remove the logos and brand [&hellip. Out of curiosity I and my team at dotConverse (www.dotconverse.com) did a quick survey of how the eCommerce portals are performing on social platforms. I am reproducing some numbers only for Facebook here.

Social Media 100

Social Media Survey Team Platform 100

Atom Thought

AUGUST 31, 2010

How Social Media is changing brand communication paradigm. Not for Social Media Marketing! Why You Should Sack Your Social Media Agency Now? 10 Digital Trends to Observe in 2009 Social Media Experiment by Ford Fiesta!

Social Media 189

Social Media Marketing ROI Metrics 189

Atom Thought

SEPTEMBER 3, 2010

Online Reputation Management- Part 1 The Problem with 'Brand Advertising' on the Web! Related Posts: Why You Should Sack Your Social Media Agency Now? Are they making a fool of you- the digital & social media trainers? Where is Linkedin Going Wrong?

Advertising 221

Advertising Google Adwords Engineering 221

Atom Thought

DECEMBER 19, 2009

Marketing and Recommendation Benefits: Many brands are tying up with Foursquare and are offering attractive incentives to ‘Mayors’ in their locality or their shop. So imagine how you could use this for your brand-let us know your thoughts and ideas here or at Facebook page of Atomthought.com. Second this has huge recommendation value-.

Foursquare 100

Foursquare Twitter iPhone Crowdsourcing 100

Atom Thought

JULY 6, 2010

And if you want branded and latest stuff where would you go? Group buying sites like mydala, snapdeal and dealsforyou in India focus on ‘deals’ And precisely why it’s not the game changing idea. Let’s take an analogy- in an offline world if you want a deal where would you go? Maybe Janpath or Sarojini Nagar!

Buy 203

Buy Groups Groups Crowdsourcing 203

Atom Thought

NOVEMBER 23, 2008

Imagine the brand equity that can be built (as also the volumes of hard licesnses, or PCs that can be sold -though at a subsidised rate) amongst the influencer group. Imagine the kind of brand involvement one can create, and the potential market share dominance that can be created through these small, yet segmented and targeted innovations.

Marketing 100

Marketing Education Collaboration Exercises 100

Atom Thought

MARCH 16, 2009

Another important aspect of the small start stems from my belief that Social Media Marketing starts with ‘listening’ to your target audience and ‘tracking’ your brand perception. Hence the marketers just need to stay invested here for long term.

Social Media 113

Social Media Crowdsourcing Marketing Survey 113

Atom Thought

NOVEMBER 26, 2008

Nov 27, About 9:20 AM: unclenate : Wonder if @121147 is a #Mumbai attacker, asking about info w/ no followers or followees, Looks like a brand-new account. cool_technocrat : #mumbai , curfew in colaba and south Mumbai. Nov 27, About 01:00 AM. guykawasaki Terrorist attacks in Mumbai, I was just at the Oberoi.

Social Media 100

Social Media Crowdsourcing Wikipedia Embedding 100

Atom Thought

JANUARY 18, 2010

Related Posts: Seminar on Role of Social Neworks in Marketing @ New Delhi Instiute of Management The Problem with 'Brand Advertising' on the Web! GAP (Google Advertising Professional) Certification! Useless or Useful? Online Reputation Management- Part 1 Why Indian Education Industry Needs To Be Serious About It's Web-Strategy?

Social Media 153

Social Media Training Case Study Course 153

Atom Thought

DECEMBER 31, 2009

Don’t copy- You would hardly notice world class Indian products/brands in the internet space. The CEO has to himself create a culture top-down. The values have to be practiced and displayed first by the top management. 6. Indian products infact have a tough time making a mark in India itself.

Google 100

Google Crowdsourcing Foursquare Class 100

Atom Thought

MAY 24, 2009

(..)

Crowdsourcing 113

Crowdsourcing Social Media Brands Marketing 113

Atom Thought

MAY 6, 2009

(..)

Metrics 100

Metrics Social Media Influencer Engagement 100

Atom Thought

FEBRUARY 3, 2009

(..)

Social Media 100

Social Media Engagement Brands Strategy 100

Atom Thought

APRIL 22, 2010

Brand Advertising with engagement and performance parameters(cannot reveal more as of now) and. Remember one CV can be contacted by many employers, and hence owing to this overlap and a small price-this model can become very attractive and huge. Mobile monetization ( i have a few ideas, need to think more).

Repository 145

Repository comScore Price LinkedIn 145

Atom Thought

MAY 22, 2012

These companies did invest in consumer acquisition and brand building after a certain duration; but very clearly never started with it. Did anyone ever see a TV ad of Google or facebook or Amazon in their first 5 years? Did Google, facebook, craigslist win the customers by buying insane volume of time on TV?

MySpace 250

MySpace Yahoo Microsoft Buy 250