Harp Interactive

JANUARY 6, 2010

One of the main objectives for all social media marketing initiatives for a brand is to “ navigate the narrative&#. Social media monitoring is the somewhat new but indispensable tool that all serious marketers should use in order to keep track of what people are saying about their brand, their products and their competitors.

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Harp Interactive

JANUARY 12, 2010

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online. In order to make things easy you should fiirst create a place that will aggregate all your monitoring results like an RSS reader. Monitor This.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Keyhole.co

MARCH 9, 2023

Here’s a full roundup of the top social listening tools for marketers and agencies, updated for 2020: 1. Keyhole Keyhole helps marketers measure the impacts of their marketing campaigns. Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

FEBRUARY 3, 2024

If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? For example, here’s a screenshot of a social media listening tool analyzing your brand metrics vs. overall market metrics. That’s to say, it can help you with brand monitoring.

Social Media 59

Social Media How To Metrics Sentiment 59

Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. We also know the world of social listening is one that can make or break our brand’s reputation. Social Monitoring: What’s the Difference?

B2B 155

B2B Sentiment Analysis Reputation 155

Keyhole.co

DECEMBER 15, 2023

You still need to carve a memorable niche among audiences, particularly on social media platforms. There are many online platforms and mobile-toting people. But with an extensive online presence, many big brands convert their online reach into actionable engagement. The platform’s video posting ability isn’t always optimal.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Sprout Social

JUNE 15, 2020

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Good question!

Social Media 130

Social Media Privacy Marketing Policies 130

Keyhole.co

OCTOBER 13, 2023

The modern labor market and recruiting system are changing very fast. Social media recruiting is a hiring strategy that involves using social media platforms to share job postings, search and communicate with potential job candidates. Also, this type of recruiting includes employer branding and influencer marketing.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Keyhole.co

JANUARY 17, 2024

Understanding social listening At its core, social listening is a strategic approach to monitoring and analyzing digital and online conversations on different social media platforms to get useful insights into customer sentiments, trends, and discussions related to a brand, industry, or specific topics.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

DECEMBER 13, 2023

Managing your brand’s online presence and reach can be a challenging task. Social media marketing keeps evolving with each new social app. The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Oktopost

DECEMBER 22, 2019

In an interpersonal scenario, active listening means you’re really trying to understand the person speaking to you, and it’s no different when we’re talking about social media marketing. Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context.

Tools 116

Tools B2B Sentiment Notification 116

Keyhole.co

MAY 16, 2023

By capitalizing on media monitoring tools , you can track brand mentions on social media platforms like Twitter and Instagram and news articles and blog posts that mention the brand. You can use media monitoring to track social mentions of your brand and respond to customer feedback or complaints.

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

JANUARY 15, 2024

Imagine you’ve partnered with what appeared to be a solid influencer for your marketing campaign, but soon after you launch, some unsavory tweets from the past emerge that show your values really don’t align. This can help you to hone in on the platforms and accounts that are causing the issues. What can you do?

Sentiment 52

Sentiment How To Reputation Analysis 52

Oktopost

NOVEMBER 16, 2023

Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). Social Data Analysis Pros Social Data Analysis Cons 4 steps to Use Social Data Analysis to Power Your Marketing Strategy Make Your Data Actionable What Kind of Social Data Can You Analyze?

Analysis 71

Analysis Data Sentiment Metrics 71

Keyhole.co

MAY 31, 2023

Add trackers related to your brand, competitors, or even the latest ongoing trend, and it collects the information you need to make a critical decision. With Keyhole, you can track profiles from top social media platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube. Are they using different platforms or formats?

Social Media 52

Social Media Strategy How To Analysis 52

Hootsuite

MAY 16, 2023

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. What is social media reputation management? The stakes are high.

Reputation 111

Reputation Social Media HootSuite Sentiment 111

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation?

Reputation 110

Reputation Strategy Brands HootSuite 110

Keyhole.co

OCTOBER 10, 2023

Case for brand sentiment analysis Here are some of the ways you can put sentiment analysis to good use for your brand and the benefits you can expect to reap when you do: Know your audience Successful businesses know their customers like the back of their hands. The brand’s net positive sentiment dropped from 23% to -4%.

Sentiment 52

Sentiment Analysis Brands How To 52

Josh S Peters

JANUARY 9, 2013

Protect Brand Reputation. Over the years we have seen countless examples of how social media can make or break the reputation of a brand. More and more customers are expecting it and if you’re not taking care of your customers on social platforms then you could be loosing those customers.

Social Media 188

Social Media Reputation SEO Engineering 188

Saying It Social

JUNE 3, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. It’s important to claim your brand name across all the major social media platforms.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

Brand Monitoring 143

Brand Monitoring Tools Brands HootSuite 143

Firebelly

SEPTEMBER 2, 2010

Digitalia | Indianapolis Social Media Marketing « 5 Helpful Facebook Places for Business Articles | Main | 5 Helpful Social Search Articles » September 02, 2010 Firebelly at Brainstorming & Social Media Optimization Summits Brainstorming and Social Media Optimization Summits run simultaneously in Dallas, TX from September 15-17.

Social Media 190

Social Media Paid Search Reputation SMS 190

Firebelly

AUGUST 18, 2010

Saturday, August 21 11:30 AM Online Reputation Management Duncan Alney Your reputation online can make or break you. This session will cover the importance of knowing whos talking about you, what theyre saying, and why its important to proactively manage your reputation online. Having trouble reading this image?

Paid Search 135

Paid Search Reputation SMS Conference 135

Hootsuite

JULY 17, 2023

Your brand reputation can make or break you. Which is why online reputation monitoring tools are an essential component of any social media manager’s software setup. Think of it like modern, ethical eavesdropping: online reputation monitoring tools allow you to be a savvy social media super-spy.

Reputation 74

Reputation Tools HootSuite Sentiment 74

Sprout Social

APRIL 15, 2024

A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. It’s the scenario no business wants to face.

Press Release 90

Press Release Banking Reputation Marketing 90

Keyhole.co

MAY 12, 2023

But that in no way means ruling out reputation management from your to-do list. You can use several ingenious online reputation management tools to save yourself from wildfire. In case you are curious to know what these online reputation management tools exactly do, continue with your tread. What is online reputation management?

Reputation 52

Reputation Tools Sentiment Review 52

Keyhole.co

JULY 20, 2023

Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. As you get better at monitoring, you’ll need customization options.

Industry 52

Industry News Google Brands 52

Keyhole.co

OCTOBER 21, 2023

You’re in for a treat, whether you’re an experienced marketing manager, social media manager, dedicated brand manager, or just someone eager to increase their expertise in this field. Social media monitoring: What is it? Management of brand reputation Your brand’s most valuable asset is its reputation.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Keyhole.co

MAY 19, 2023

You can just imagine the wild rides Tesla investors take when Elon Musk’s tweets move markets and affect the firm’s image. It has already happened to such brands as Pepsi, Samsung, Google, KFC, Starbucks, Uber… And this list could go on and on. Delta’s on-time reputation was tarnished by the initial blame factor.

Reputation 52

Reputation Brand Monitoring Exercises Team 52

Sprout Social

FEBRUARY 29, 2024

When marketing your brand on TikTok, you want to maximize your potential reach and overall performance. The best way to do this is through keeping a close eye on your TikTok analytics —monitoring your most popular videos, analyzing your audience demographics and using your findings to adapt your strategy.

Analytics 96

Analytics Tools Strategy Price 96

Keyhole.co

OCTOBER 31, 2023

Of all the social media platforms, Twitter is the fastest and simplest platform for sharing your opinions and keeping updated with news and current events. To leverage this appeal, businesses have also flocked to the platform for social media marketing. Click on “Request archive.”

Data 52

Data Twitter How To Reputation 52

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. We’re talking about analyzing thousands of conversations, brand mentions and reviews spread across multiple websites and platforms—some of them happening in real-time.

Sentiment 93

Sentiment Analysis Tools API 93

Keyhole.co

MARCH 4, 2024

These targets allow every organization member to understand exactly what its marketing tactics aim to accomplish. For example, increasing brand awareness is among the top priorities for social media marketers. While most people can grasp the concept of brand awareness, what does it actually mean in terms of goals?

Examples 52

Examples Social Media How To GPS 52

Keyhole.co

JUNE 21, 2023

Knowing your industry, brand reputation, and competitors is vital to your continued success. It can’t as of now monitor social media mentions, which is a huge part of gauging public conversation around your industry or brand. So typing: “Tulsa OK Real Estate Market” will get results for that exact term as written.

Real Estate 52

Real Estate Google How To Brand Monitoring 52

Keyhole.co

OCTOBER 7, 2020

Then, we’ll give you a list of the top sentiment analysis tools on the market in 2020, including the pros and cons of each tool. In a marketing context, sentiment analysis tools are used to assess how positively or negatively your audience feels about your brand, products, or services. We hope you feel positively about that!

Sentiment 59

Sentiment Analysis Tools Price 59

Hootsuite

JULY 13, 2023

Sprinklr has emerged as a popular social media platform, but it’s not the only player in the space. Each platform’s features, as well as its pros and cons, are outlined below. This powerful platform scours social media data to deliver actionable insights in minutes. Zoho Source: Zoho Our next Sprinklr competitor is Zoho.

Comparison 79

Comparison HootSuite Hubspot Price 79

Hootsuite

MARCH 22, 2023

Social media SEO should be part of any ambitious marketer’s repertoire, but today, we’re diving into Facebook-specific tactics. Facebook SEO is the practice of optimizing your Facebook content to increase your reach, discoverability, and visibility on the platform. What is Facebook SEO? So, why does Facebook SEO matter?

SEO 112

SEO HootSuite Facebook URL 112