Harp Interactive

JANUARY 6, 2010

Social media monitoring is the somewhat new but indispensable tool that all serious marketers should use in order to keep track of what people are saying about their brand, their products and their competitors. The first step to monitoring your brand reputation is listening. For example: Your brand name.

Brands 307

Brands Brand Monitoring Reputation Press Release 307

Keyhole.co

MARCH 9, 2023

Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms. While it’s best-known for its social media publishing features, it does possess a suite of social listening features, branded as Hootsuite Insights Powered by Brandwatch. Pricing: Starts at $30 USD per month after a free trial.

Tools 84

Tools Sentiment Hubspot Price 84

Keyhole.co

FEBRUARY 3, 2024

Measuring SOV is particularly helpful because it helps you understand exactly where you stand in the industry and how and where you can leverage your voice to make an impact or improve your reputation. How to measure SOV on social media Here’s the lowdown on properly measuring SOV across all your social media platforms.

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

DECEMBER 15, 2023

You still need to carve a memorable niche among audiences, particularly on social media platforms. There are many online platforms and mobile-toting people. But with an extensive online presence, many big brands convert their online reach into actionable engagement. The platform’s video posting ability isn’t always optimal.

Sentiment 52

Sentiment Price Analysis HootSuite 52

Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. In this piece, we’ll break down social listening, how it’s different from social monitoring, and the benefits and ways to use social listening for your B2B brand. Social Listening vs. Social Monitoring: What’s the Difference?

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B2B Sentiment Analysis Reputation 155

Keyhole.co

MARCH 6, 2024

Simply put, social media sentiment analysis is tracking brand mentions, gathering relevant information, and analyzing the data with one goal in mind – to determine how people perceive your brand and learn their opinions about you across social platforms. But there’s even more to it. Get notifications and more.

Sentiment 52

Sentiment Analysis Marketing Press Release 52

Keyhole.co

MAY 12, 2023

Brand monitoring Keep track of what people say about your brand online, and try using those keywords to improve your image with brand monitoring. Reputation management Lastly, eliminate all chances of risking your reputation by monitoring your brand’s online reputation and taking steps to manage it.

Tools 52

Tools Strategy Marketing Analysis 52

Keyhole.co

OCTOBER 13, 2023

Social media recruiting is a hiring strategy that involves using social media platforms to share job postings, search and communicate with potential job candidates. For many employers, these platforms are the primary and even the only source of new talented candidates. Social media is a great resource for promoting an employer brand.

Social Media 59

Social Media Reputation Social Networking Hashtag 59

Keyhole.co

JANUARY 17, 2024

Understanding social listening At its core, social listening is a strategic approach to monitoring and analyzing digital and online conversations on different social media platforms to get useful insights into customer sentiments, trends, and discussions related to a brand, industry, or specific topics.

Sentiment 52

Sentiment Analysis Brand Monitoring Trends 52

Keyhole.co

MAY 16, 2023

By capitalizing on media monitoring tools , you can track brand mentions on social media platforms like Twitter and Instagram and news articles and blog posts that mention the brand. You can use media monitoring to track social mentions of your brand and respond to customer feedback or complaints.

Tools 52

Tools Sentiment Analysis Metrics 52

Keyhole.co

JANUARY 15, 2024

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. This can help you to hone in on the platforms and accounts that are causing the issues. What terms did you miss? What terms were useful?

Sentiment 52

Sentiment How To Reputation Analysis 52

Keyhole.co

DECEMBER 13, 2023

The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps. Top 7 Mention alternatives for 2024 Here is a list of social monitoring platforms that work as great alternatives to Mention.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Hootsuite

MAY 16, 2023

And that’s why social media reputation management is so important. Reputation management isn’t about controlling the narrative. It’s about listening to what customers say, learning from their feedback, and responding in a way that builds trust in your brand. What is social media reputation management? The stakes are high.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Oktopost

DECEMBER 22, 2019

Keeping an eye out for mentions and Google Alerts and the like is just social media monitoring, and you can miss out on a lot of nuance and context. Ten Great Brand Monitoring Tools. The difference between social media monitoring and listening isn’t just in the mindset you approach it with, however. Brand 24. .

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Tools B2B Sentiment Notification 116

Hootsuite

JUNE 29, 2023

Before we dive into the nuts and bolts of brand reputation management, we want to apologize. You’re probably going to get a parody version of Joan Jett’s “Bad Reputation” stuck in your head at some point during the reading of this article, and we can’t help but feel it’s our fault. And if you have no reputation?

Reputation 107

Reputation Strategy Brands HootSuite 107

Josh S Peters

JANUARY 9, 2013

Protect Brand Reputation. Over the years we have seen countless examples of how social media can make or break the reputation of a brand. More and more customers are expecting it and if you’re not taking care of your customers on social platforms then you could be loosing those customers.

Social Media 188

Social Media Reputation SEO Engineering 188

Hootsuite

JUNE 22, 2020

Caring for your brand means embracing the art and science of brand monitoring. Luckily for anyone interested in brand monitoring, it’s never been easier to observe, analyze and optimize the conversation around your brand. What is brand monitoring? Brand monitoring vs. social media monitoring.

Brand Monitoring 142

Brand Monitoring Tools Brands HootSuite 142

Oktopost

NOVEMBER 16, 2023

Your buyers are online, scrolling through their favorite platforms and engaging with your brand (and others). This first critical step involves identifying the relevant social platforms and data points to focus on based on your business goals. Their research and engagement can turn into precious data for your business.

Analysis 71

Analysis Data Sentiment Metrics 71

Keyhole.co

OCTOBER 10, 2023

The brand’s net positive sentiment dropped from 23% to -4%. To the average marketer, the smart thing for Nike to do would have been to pull the ad before it did serious damage to the brand’s reputation. After deciding on the platforms you want to source insights from, it’s time to begin gathering the data.

Sentiment 52

Sentiment Analysis Brands How To 52

Hootsuite

JULY 17, 2023

Your brand reputation can make or break you. Which is why online reputation monitoring tools are an essential component of any social media manager’s software setup. Think of it like modern, ethical eavesdropping: online reputation monitoring tools allow you to be a savvy social media super-spy.

Reputation 71

Reputation Tools HootSuite Sentiment 71

Firebelly

SEPTEMBER 2, 2010

September 17 Social Media Optimization Summits 10:15-12:15 Online Reputation Management Duncan Alney Your reputation online can make or break you. This workshop will cover the importance of knowing who’s talking about you, what they’re saying, and why it’s important to proactively manage your reputation online.

Social Media 190

Social Media Paid Search Reputation SMS 190

Firebelly

AUGUST 18, 2010

Saturday, August 21 11:30 AM Online Reputation Management Duncan Alney Your reputation online can make or break you. This session will cover the importance of knowing whos talking about you, what theyre saying, and why its important to proactively manage your reputation online.

Paid Search 135

Paid Search Reputation SMS Conference 135

Keyhole.co

MAY 12, 2023

But that in no way means ruling out reputation management from your to-do list. You can use several ingenious online reputation management tools to save yourself from wildfire. In case you are curious to know what these online reputation management tools exactly do, continue with your tread. What is online reputation management?

Reputation 52

Reputation Tools Sentiment Review 52

Sprout Social

JUNE 15, 2020

How does GDPR impact each social media platform? Most of the major social media platforms have highlighted their explicit approaches and commitment to GDPR compliance. Twitter’s GDPR FAQ , highlighting the company’s role as controller and processor and how the platform’s Tailored Audience Program is impacted by GDPR.

Social Media 131

Social Media Privacy Marketing Policies 131

Keyhole.co

MAY 31, 2023

Add trackers related to your brand, competitors, or even the latest ongoing trend, and it collects the information you need to make a critical decision. With Keyhole, you can track profiles from top social media platforms like Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube. Are they using different platforms or formats?

Social Media 52

Social Media Strategy How To Analysis 52

Keyhole.co

JULY 20, 2023

While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. This is particularly useful for brands that want to track their social media presence, track competitors, and monitor customer feedback in real time. all in one easy-to-use dashboard.

Industry 52

Industry News Google Brands 52

Saying It Social

JUNE 3, 2010

Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Sprout Social

APRIL 15, 2024

A cybersecurity attack or reputational crisis that can turn a normal working day into a sink or swim scenario. However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. It’s the scenario no business wants to face.

Press Release 90

Press Release Banking Reputation Marketing 90

Keyhole.co

OCTOBER 21, 2023

Monitoring social media is like listening in on discussions at a busy market in the digital realm. It involves actively monitoring, evaluating, and listening to what people are saying on various social media platforms about your company, your rivals, and your sector. You can save your reputation by acting quickly.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Keyhole.co

MAY 19, 2023

Public relations crisis management is a set of procedures aimed to prevent or lessen the damage from unexpected events that may threaten the company’s operations or reputation. There may be tons of other accidents that disrupt business processes and undermine the brand’s reputation. That is when social listening becomes handy.

Reputation 52

Reputation Brand Monitoring Exercises Team 52

Sprout Social

FEBRUARY 29, 2024

Knowing what’s trending improves your chances of going viral on the platform and reaching a massive audience with a single video. Streamlines reporting Analytics platforms make it easier to get the full scope of your account’s performance. Loomly offers tools for a variety of social media platforms, TikTok included.

Analytics 96

Analytics Tools Strategy Price 96

Sprout Social

JANUARY 16, 2024

Decoding those emotions and understanding how customers truly feel about your brand is what sentiment analysis is all about. We’re talking about analyzing thousands of conversations, brand mentions and reviews spread across multiple websites and platforms—some of them happening in real-time.

Sentiment 93

Sentiment Analysis Tools API 93

Keyhole.co

OCTOBER 31, 2023

Of all the social media platforms, Twitter is the fastest and simplest platform for sharing your opinions and keeping updated with news and current events. To leverage this appeal, businesses have also flocked to the platform for social media marketing. Click on “Request archive.”

Data 52

Data Twitter How To Reputation 52

Keyhole.co

MARCH 4, 2024

Brand awareness is often the key differentiator in customer decision-making. Since social media is the primary marketing tool for dropshippers, brand awareness is a critical goal across their social platforms. If your brand has a stronger social media brand than a competitor, it could be the factor that pushes through a sale.

Examples 52

Examples Social Media How To GPS 52

Keyhole.co

JUNE 21, 2023

Knowing your industry, brand reputation, and competitors is vital to your continued success. These include: Monitoring brand mentions Your brand reputation is vital to your continued success. Conclusion Google Alerts can be a powerful way to keep track of your brand, competitors, and industry.

Real Estate 52

Real Estate Google How To Brand Monitoring 52

Keyhole.co

OCTOBER 7, 2020

Keyhole is a complete social media analytics platform that allows you to track sentiment analysis in real time. From the sentiment dashboard within Keyhole, you can see the number of positive, neutral, and negative posts mentioning your brand, keyword, or hashtag—filterable by social media platform. BrandMentions. Clarabridge.

Sentiment 59

Sentiment Analysis Tools Price 59

Hootsuite

MARCH 22, 2023

Facebook SEO is the practice of optimizing your Facebook content to increase your reach, discoverability, and visibility on the platform. If you want to increase your reach on the platform (and who doesn’t?), Google will view you as an industry authority if you can get other reputable sites to link to your Page or your content.

SEO 111

SEO HootSuite Facebook URL 111