Oktopost

MARCH 7, 2022

There is no shortage of imperative marketing tactics that if you don’t do right now, your B2B organization will crash and burn. As marketers, we know the MarTech space is crowded. We also know the world of social listening is one that can make or break our brand’s reputation. We have two ears and one mouth for a reason.

B2B 155

B2B Sentiment Analysis Reputation 155

Sprout Social

JUNE 15, 2020

However, the impact of GDPR on digital marketing is ongoing and businesses in the EU aren’t the only ones affected. Marketers should take the time to understand the implications of GDPR, privacy laws and what it all means when it comes to social media. How does GDPR affect marketing on social media? Good question!

Social Media 131

Social Media Privacy Marketing Policies 131

Oktopost

NOVEMBER 16, 2023

Discover what interests them, the content they enjoy seeing, their pain points and frustrations. Ultimately, brands can leverage social data to optimize marketing strategies, manage reputation, foster better customer relationships, and sustain profitable growth. But this process comes with its own set of challenges.

Analysis 69

Analysis Data Sentiment Metrics 69

Harp Interactive

JANUARY 12, 2010

This blog post is the second in the 2 part series on brand monitoring. In case you missed the first blog post, here is the link: Monitor Your Brand Online.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Keyhole.co

FEBRUARY 3, 2024

It also indicates how often customers turn towards your brand when discussing trends, ideas, and insights in your industry. If you were to visualize it, it might look something like the market share graphic below: ( Image Source ) Why is measuring share of voice important? That’s to say, it can help you with brand monitoring.

Social Media 59

Social Media How To Metrics Sentiment 59

Keyhole.co

MAY 30, 2023

With competitor analysis, you can fuel your customer acquisition speed by delivering them more than you promised with newer updates and strategies. You can also look for gaps in the market that your competitors need to address. Another thing to look at is your competitors’ marketing strategies.

Analysis 52

Analysis How To Marketing Price 52

Proactive Report

OCTOBER 14, 2013

According Forbes the top new marketing job recruited and hire in 2014 will be a Director of Content. Develop an effective content strategy – planned content with an editorial calendar. Know how to research the landscape around the brand. Monitor industry and customer trends and sentiment. Google Plus.

Tips 100

Tips Content Training Marketing 100

Hootsuite

FEBRUARY 24, 2023

Salesforce Marketing Cloud Social Studio is a tool for managing, scheduling, and tracking social media posts across multiple social platforms. Like Hootsuite, Social Studio lets you plan and measure the performance of both paid and organic social marketing campaigns. Free 30-Day Trial What is Salesforce Social Studio?

HootSuite 83

HootSuite Social Media Management Tumblr Hashtag 83

Keyhole.co

DECEMBER 13, 2023

Managing your brand’s online presence and reach can be a challenging task. Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns. A yearly subscription even gets you 2 months of free usage.

HootSuite 52

HootSuite Price Sentiment Social Media Management 52

Unmetric

JUNE 11, 2019

But luckily there are several analytical tools to help marketers automate such mundane activities. And not just that, these analytical tools give key data insights on your social media performance to help you fine-tune your marketing strategy. CoSchedule is a one-stop platform for all your marketing needs. CoSchedule.

Analytics 125

Analytics Tools Social Media Curation 125

Keyhole.co

SEPTEMBER 12, 2023

Every growth-focused business today needs a thriving social media presence, from small local businesses to big brand names. billion people , social networking sites are a goldmine of sales and marketing opportunities. Keyhole Social media marketing is much more than fun posts and replying to comments. With a user base of over 4.59

Tools 52

Tools Social Media Curata Price 52

Saying It Social

JUNE 3, 2010

Saying It Social Your Social Media Marketing Resource Home About Polls Our Services Testimonials 12 Reasons Your Business Needs a Social Media Marketing Program YESTERDAY 1. Niche marketing: Social media enables you to reach very specific subsets of people based on their personal preferences and interests.

Social Media 159

Social Media NoFollow Marketing Social Bookmarking 159

Keyhole.co

JUNE 19, 2023

Leveraging user-generated content (UGC) No wonder, modern businesses are including social in their revenue marketing and customer success strategies. This allows them to enhance brand awareness, stimulate engagement, and foster a sense of community around the brand. Keyhole helps brands learn their impact online.

Social Media 52

Social Media UGC Content Loyalty 52

Unmetric

SEPTEMBER 9, 2019

If, however, you’re a modern-day marketer, you can put away the fake nose and mustache because all you need is a computer and an internet connection. It’s also not so fun to analyze, but ultimately it is crucial to have competitive intelligence as part of your marketing strategy. Oh, and some tools to do the job.

Tools 85

Tools Hitwise Analysis Price 85

Sprout Social

APRIL 15, 2024

However, an effective crisis communication strategy can help your company plan for a worst case scenario and emerge with your reputation intact. This comprehensive guide to crisis management will provide you with actionable tips on how to build a strategy to respond to any crisis efficiently and keep customers informed.

Press Release 94

Press Release Banking Reputation Marketing 94

Firebelly

MARCH 5, 2010

Digitalia | Indianapolis Social Media Marketing « Social Media Bootcamp: Facebook For Business | Main | The New Dork - Entrepreneur State of Mind » March 05, 2010 5 Social Marketing Stories You Need To Read This Week Theres a lot going on in the social media space and so much can get lost or overlooked in your RSS feed reader.

Feed Reader 100

Feed Reader Marketing Social Capital Paid Search 100

Firebelly

SEPTEMBER 17, 2010

Digitalia | Indianapolis Social Media Marketing « Branding Outside The Box | Main September 17, 2010 Greenpeaces Unfriend Coal Campaign Calls Facebook A "So Coal" Network Greenpeace rolled out the  Unfriend Coal Campaign after Facebook chose coal to power its data center in Oregon. What do you think? 

Campaign 140

Campaign Facebook Paid Search SMS 140

Firebelly

AUGUST 3, 2010

That is why it is so important for businesses to develop both proactive and reactive response strategies for their social assets. Chad Richards is the Social Program Manager at Firebelly Marketing. I bet this isnt the kind of conversation Ball Memorial was hoping to have when it created its Facebook page, but it happens.

Facebook 216

Facebook Paid Search SMS Syndication 216

Hootsuite

OCTOBER 28, 2019

The most important social media metrics for marketers. Consumer : these metrics reflect how active customers think and feel about your brand. Every stage is populated with its own set of must-measure metrics, KPIs that shed light on the effectiveness of your social media marketing. Brand Awareness. Let’s dive in.

Metrics 112

Metrics Social Media CPM CPC 112

Keyhole.co

MAY 3, 2023

Hashtags are a powerful tool in your marketing toolbox, but only if you use them strategically. You should always aim to prove the effectiveness of your marketing campaigns. Quantitatively, you can get real data that helps inform your strategy. Why Should I Measure Hashtag Performance?

Hashtag 52

Hashtag Social Media Sentiment How To 52

Firebelly

MARCH 11, 2010

Chad Richards is the Social Program Manager at Firebelly Marketing. I think the Walgreens Facebook Page does a fantastic job of this. The tab is simple, but it gets the point across: How are you adding value on your Facebook Pages? As a final step before posting your comment, enter the letters and numbers you see in the image below.

Facebook 132

Facebook Paid Search Discount SMS 132

Hootsuite

JUNE 29, 2023

Here are 22 reasons you’ve got to get your brand online , ASAP.) 10 top brand reputation management strategies 1. Build your brand awareness It’s hard to build a great reputation if no one knows about you. For instance, did you know Neil Young had his own brand of MP3 player ?

Reputation 106

Reputation Strategy Brands HootSuite 106

Sprout Social

FEBRUARY 29, 2024

When marketing your brand on TikTok, you want to maximize your potential reach and overall performance. The best way to do this is through keeping a close eye on your TikTok analytics —monitoring your most popular videos, analyzing your audience demographics and using your findings to adapt your strategy.

Analytics 100

Analytics Tools Strategy Price 100

Saying It Social

FEBRUARY 4, 2010

s Blog Publishing Guide [link] 10 Things to Do Before Launching Your Blog [link] Writing for Bloggers – A Quick Guide on Style, Substance and Strategy [link] Creating a web presence – why bother? Tips & Guides Mashable – Twitter Lists, Resources & How-Tos [link] How To Blog: A Beginner?s

List 149

List Social Media Tips TweetBeep 149

Keyhole.co

JULY 20, 2023

Most of the social media monitoring tools out there come with a pricey tag, making it seem like a luxury. Yes, Google Alerts is that free tool that has become the first choice for many marketers out there, especially newbies to the monitoring world. Here are some features that make Keyhole your go-to partner for branding.

Industry 52

Industry News Google Brands 52

Keyhole.co

JUNE 30, 2021

Five ways social media data can take your strategy to the next level. Thankfully, many different data sources can help with this and some interesting techniques to improve social selling with a data-driven approach and craft a better media strategy for business. . Use cross-channel marketing. Use cross-channel marketing.

Data 108

Data Social Media Strategy CPC 108

Keyhole.co

MARCH 1, 2023

Five ways social media data can take your strategy to the next level Unlike years past, driving revenue from social media now requires more than just boosting your top posts. One of which is by utilizing data to craft a better media strategy for your brand. or “Which age cohort is sharing our content?” Not convinced?

Data 52

Data Social Media Strategy CPC 52

Hootsuite

MAY 16, 2023

By reading this post, you’ll have at your disposal the tools and strategies to “hear” what your customers say about your brand. It includes ways to humanize your brand and promote the positive vibes your fans share. From qualitative analysis, you’ll learn what hashtags and trends people associate with your brand.

Reputation 108

Reputation Social Media HootSuite Sentiment 108

Keyhole.co

MARCH 4, 2024

These targets allow every organization member to understand exactly what its marketing tactics aim to accomplish. For example, increasing brand awareness is among the top priorities for social media marketers. While most people can grasp the concept of brand awareness, what does it actually mean in terms of goals?

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Examples Social Media How To GPS 52

Keyhole.co

MAY 19, 2023

You can just imagine the wild rides Tesla investors take when Elon Musk’s tweets move markets and affect the firm’s image. It has already happened to such brands as Pepsi, Samsung, Google, KFC, Starbucks, Uber… And this list could go on and on. Consider developing a dedicated social media strategy for crisis communications.

Reputation 52

Reputation Brand Monitoring Exercises Team 52

Sprout Social

JANUARY 16, 2024

Some tools also help you monitor your competitors’ customer sentiment score. In the context of AI marketing , sentiment analysis tools help businesses gain insight into public perception, identify emerging trends, improve customer care and experience, and craft more targeted campaigns that resonate with buyers and drive business growth.

Sentiment 97

Sentiment Analysis Tools API 97

Keyhole.co

OCTOBER 21, 2023

Business success or failure now depends on an organization’s capacity to negotiate the ebb and flow of Internet discourse. This is where social media monitoring’s art and science come into play. Social media monitoring: What is it? Industry trends Markets change quickly as a result of new trends.

Social Media 52

Social Media Sentiment Reputation Analysis 52

Keyhole.co

MAY 24, 2023

Despite having a solid strategy in place, you will see a discrepancy in performance. At the same time, 56% of executives keep an eye on their potential competitors and make plans to conquer new markets in the following three years. These power stats reveal how crucial competitor analysis is as a part of rudimentary marketing.

Analysis 52

Analysis Types Tools Price 52

Hootsuite

JULY 17, 2023

This is a tool to help you streamline the process of monitoring and answering DMs, comments, public posts, and mentions (and make sure that your team never accidentally leaves an important message on read, risking escalation into a public PR crisis ). Set alerts for changes to brand sentiment so you can react quickly and mitigate risk.

Reputation 71

Reputation Tools HootSuite Sentiment 71

Oktopost

JULY 20, 2023

Back then, businesses would adapt their database marketing model by sending out direct mail brochures and performing outbound sales calls, but by the end of the 1980s, the birth of the ACT – the very first contact management software – made it possible for industries to track customer and prospect details all in a digital space.

Social Media 62

Social Media Social Media Management Team B2B 62

Sprout Social

JANUARY 5, 2023

Which types of marketing messages really resonate. Brands are often guessing and not listening. . Through strategic social listening, brands can analyze customer conversations at scale. The end result is a more meaningful and effective social media marketing strategy. . Social listening strategies for brands.

Social Media 83

Social Media Sentiment Hashtag Analysis 83

Keyhole.co

DECEMBER 26, 2022

Are you still on the fence about whether Instagram influencer marketing campaigns are right for your brand? You probably pay more attention to a brand whenever you see a rave review from someone you know and admire – even if you’ve never met them in real life. What is influencer marketing? Why is that so?

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Influencer Campaign Instagram Data 52