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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?

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How B2B Tech Marketing on Twitter is Changing (Research)

Webbiquity SMM

That said, there are some disturbing signs developing for Twitter (and the B2B marketers who rely on the platform). Among the 394 even somewhat active Twitter users in this group, 51% are social (social ratio of less than 5). But the least social of this entire group? Watch for mentions of your brand. Image credit: CMI.

B2B 154
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Twitter for Business: Is It Time?

Webbiquity SMM

Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive. Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter.

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How To Measure Share Of Voice On Social Media

Keyhole.co

people from different states/countries, age groups, genders, ethnicities, etc). How to measure SOV on social media Here’s the lowdown on properly measuring SOV across all your social media platforms. That’s to say, it can help you with brand monitoring. For example, here’s what a social media mention looks like on X: 2.

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Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

Simply put, social media sentiment analysis is tracking brand mentions, gathering relevant information, and analyzing the data with one goal in mind – to determine how people perceive your brand and learn their opinions about you across social platforms. So, both groups overlap, and usually, it’s hard to distinguish them.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity SMM

The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. And it’s still the place to go for breaking news. So, there’s hope.

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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. If your audience frequents these platforms, consider establishing a presence on Reddit and other forums pertinent to your customer base. If so, that share constitutes dark social. Another bonus?

Forums 62