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14 Social Listening Tools for Effortless Brand Monitoring

Hootsuite

Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Track social sentiment in real time.

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Social Mention Sentiment Analysis: A Comprehensive Guide For Marketers

Keyhole.co

This is where social media sentiment analysis comes in to save the day. But when was the last time you actually went to see what people have to say about your brand? To help you out, today, we will explore the many benefits of social mention sentiment analysis and how to get started. But there’s even more to it.

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How To Measure Share Of Voice On Social Media

Keyhole.co

people from different states/countries, age groups, genders, ethnicities, etc). How to measure SOV on social media Here’s the lowdown on properly measuring SOV across all your social media platforms. Sentiment analysis If you have the metrics down, the next task is to look at the sentiment around your brand.

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Top 7 Mentionlytics Alternatives For 2024

Keyhole.co

You still need to carve a memorable niche among audiences, particularly on social media platforms. There are many online platforms and mobile-toting people. But with an extensive online presence, many big brands convert their online reach into actionable engagement. The platform’s video posting ability isn’t always optimal.

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How To Leverage Social Listening For Managing Crisis

Keyhole.co

Social listening involves monitoring online conversations, understanding sentiments, and extracting insights from social media platforms that are relevant to your brand. On your dashboard, you can see whether a spike is positive or negative, as well as order the groups or individuals discussing your brand by influence.

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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. We also miss rich insights about audience preferences, desires, and sentiments that could inform sales conversations and help drive more leads through the funnel.

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8 Best Google Alerts Alternatives For Brand Mentions And Industry News

Keyhole.co

Some alternatives, like Keyhole, have the ability to track real-time mentions of your brand and sentiment analysis. While Google Alerts primarily covers news articles online, some of the paid tools can track crisis on social media platforms. Moreover, Keyhole comes with sentiment analysis and competitor monitoring features.