Brand Monitoring Communities Groups Platform 
Hootsuite
NOVEMBER 7, 2023
Simply because of the vast amount of data they provide about your brand, your audience, and your competitors in real time. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Why do marketers need social listening tools?
Webbiquity SMM
MARCH 31, 2020
Of the top 500 people in event marketing per BizBash magazine (a group that should definitely be social media active), just 119 —less than a quarter—even have a Twitter account, and many of those are inactive. Most providers of brand monitoring tools don’t even bother monitoring their own brand mentions on Twitter.
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Webbiquity SMM
NOVEMBER 27, 2018
The platform needs to make changes to attract new users, and re-activate dormant accounts, in order to maintain its long-term viability. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. And it’s still the place to go for breaking news. So, there’s hope.
Keyhole.co
FEBRUARY 3, 2024
people from different states/countries, age groups, genders, ethnicities, etc). How to measure SOV on social media Here’s the lowdown on properly measuring SOV across all your social media platforms. That’s to say, it can help you with brand monitoring. For example, here’s what a social media mention looks like on X: 2.
Sprout Social
FEBRUARY 13, 2019
Before the proliferation of social media, brands sought these insights through a variety of different tactics: surveys, focus-groups, shop-alongs. But social—unlike most communication channels— offers an equally, if not more effective solution. They provide insights that can inform an entire business strategy.
Unmetric
JULY 9, 2019
In this article, we’ve rounded up the best analytics tools that offer an array of features to help you increase brand visibility and fine-tune your Twitter strategy. Unmetric is an AI-powered, brand-focused social media intelligence platform that helps companies gather reliable social media data to perform better on social.
Saying It Social
JUNE 3, 2010
Own your brand’s social presence: If you don’t create official channels online, it’s only a matter of time before your customers/clients do it for you and create their own profiles and communities around your brand. It’s important to claim your brand name across all the major social media platforms.
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